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Chan LS, Chui DLT, Yanagi J. Cultural-Psychological Differences, Social Acceptance of Same-Sex Relationships, and Dating App Use Motives of Young GBMSM: A Comparative Study Across Hong Kong, Taipei, and Osaka. JOURNAL OF SEX RESEARCH 2025; 62:455-465. [PMID: 38412108 DOI: 10.1080/00224499.2024.2317806] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [MESH Headings] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 02/29/2024]
Abstract
Gay-specific mobile dating apps such as Grindr are popular among young gay, bisexual, and other men who have sex with men (GBMSM) worldwide. However, how the use of these apps differs between regions is underexplored. In this study, we drew on the uses and gratifications literature and cross-cultural studies to examine how cultural-psychological differences (sensation seeking and communication apprehension) and social acceptance of same-sex relationships are associated with the motives for using gay dating apps in three East Asian cities. Using a sample of 18-34-year-old GBMSM (217 participants from Hong Kong, 330 from Taipei, and 175 from Osaka), we found that the Taiwanese participants scored higher than their Japanese counterparts on almost all motives. Sensation seeking was positively associated with using gay dating apps for casual sex, self-worth validation, and thrill of excitement in both Taipei and Osaka. Communication apprehension was positively associated with using the apps for ease of communication in all three cities. Social acceptance of same-sex relationships had positive relationships with using the apps for love in Hong Kong and casual sex in Taipei but negative relationships with other motives in Taipei and Osaka. These inconsistent relationships between the variables across the three cities point to the importance of cultural and regional specificity in predicting gay dating app use motives.
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Affiliation(s)
- Lik Sam Chan
- School of Journalism and Communication, The Chinese University of Hong Kong
| | - Don Lok Tung Chui
- School of Journalism and Communication, The Chinese University of Hong Kong
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Aitken BC, Taylor L. Uses and Grindifications: Examining the Motivators and Antecedents of Grindr Usage Among GBMSM. JOURNAL OF HOMOSEXUALITY 2024; 71:3403-3425. [PMID: 38266178 DOI: 10.1080/00918369.2023.2297953] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 01/26/2024]
Abstract
Grindr is a popular geospatial networking application (GSNA) among gay, bisexual, and men who have sex with men (GBMSM); it can be used for variety of goals (e.g. finding dates, making friends, or coordinating a hookup) depending on the user's wants. These needs and wants, however, do not arise in a vacuum. Informed by uses and gratification (U&G) theory, this paper examined individual factors such as race, body image and depression as drivers of the motivations behind Grindr usage In an online cross-sectional survey (N = 102), we explored the antecedents of six different motivations (i.e. friendship, sex, entertainment, romantic partnership, social inclusion, and location-based community) for Grindr use among GBMSM. The results revealed that romance and friendship motives increased Grindr usage compared to the other four motivation categories. Across motivation categories, habitual Grindr usage was a significant driver of continued Grindr use. Individual factors such as race, sociosexuality and self-disclosure also influenced users' motivations to use Grindr. Overall, the results point to individual factors eliciting differing motivations for Grindr use, resulting in either outcome-based or passive usage of the application.
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Affiliation(s)
- Brian C Aitken
- Communication, University of California, Davis, California, USA
| | - Laramie Taylor
- Communication, University of California, Davis, California, USA
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Huang Q, Zhang R, Lee H, Xu H, Pan Y. A Study on Customer Behavior in Online Dating Platforms: Analyzing the Impact of Perceived Value on Enhancing Customer Loyalty. Behav Sci (Basel) 2024; 14:973. [PMID: 39457845 PMCID: PMC11504637 DOI: 10.3390/bs14100973] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 08/27/2024] [Revised: 10/12/2024] [Accepted: 10/19/2024] [Indexed: 10/28/2024] Open
Abstract
Customer loyalty is critical for organizations to gain market share and maintain a sustained competitive advantage. However, no study has yet explored customer loyalty in online dating platforms. Perceived value theory suggests that perceived value is a key predictor of customer loyalty. Accordingly, this research constructed a conceptual model drawing on a multidimensional perspective of perceived value to explore customer loyalty in online dating platforms and investigated the mediating role of satisfaction. By quantitatively analyzing 352 customers who had experienced online dating platforms and utilizing structural equation modeling (SEM) to examine the relationships among propositions, the research demonstrated a strong positive correlation between perceived value, satisfaction, and loyalty, and a notable indirect impact on loyalty through satisfaction. In addition, the experiential value dimension of perceived benefits had the most positive and substantial influence on perceived value, while the perceived risk dimension of perceived sacrifice had the most negative and notable impact on perceived value. The results of the study provide designers, managers, and vendors of online dating platforms with valuable insights into customer behavior and practical recommendations for improvement, helping them to develop more effective strategies to enhance market competitiveness and ensure the sustainability of their platforms.
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Affiliation(s)
| | | | | | | | - Younghwan Pan
- Department of Smart Experience Design, Graduate School of Techno Design, Kookmin University, Seoul 02707, Republic of Korea; (Q.H.); (R.Z.); (H.L.); (H.X.)
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Huang TF, Hou CY, Chang FC, Chiu CH, Chen PH, Chiang JT, Miao NF, Chuang HY, Chang YJ, Chang H, Chen HC. Adolescent Use of Dating Applications and the Associations with Online Victimization and Psychological Distress. Behav Sci (Basel) 2023; 13:903. [PMID: 37998650 PMCID: PMC10669177 DOI: 10.3390/bs13110903] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Grants] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 09/06/2023] [Revised: 10/24/2023] [Accepted: 10/31/2023] [Indexed: 11/25/2023] Open
Abstract
In this study, we examined the relationships between the use of online dating applications (apps), online victimization, and psychosocial distress among adolescents. This study was conducted in 2020. A sample of 2595 seventh-grade students from 30 Taiwanese middle schools was surveyed. We conducted a self-administered survey. Overall, 15% of the adolescents reported using online dating apps in the past year, while 78% reported having seen dating app advertisements on the internet in the past year. Multivariate analysis results indicated that adolescents' exposure to the marketing of dating apps and poor academic performance were both associated with the use of online dating apps. Adolescents who used dating apps were more likely to experience online privacy victimization, cyberbullying victimization, and online sexual harassment. The use of dating apps by adolescents, online privacy victimization, cyberbullying victimization, and online sexual harassment were associated with higher levels of depression, anxiety, and stress. In conclusion, adolescent use of dating apps is related to online victimization and psychological distress.
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Affiliation(s)
- Tzu-Fu Huang
- Department of Health Promotion and Health Education, National Taiwan Normal University, Taipei 10610, Taiwan; (T.-F.H.); (C.-Y.H.); (Y.-J.C.)
| | - Chun-Yin Hou
- Department of Health Promotion and Health Education, National Taiwan Normal University, Taipei 10610, Taiwan; (T.-F.H.); (C.-Y.H.); (Y.-J.C.)
- Department of Family Medicine, Taipei City Hospital, Zhongxiao Branch, Taipei 11556, Taiwan
| | - Fong-Ching Chang
- Department of Health Promotion and Health Education, National Taiwan Normal University, Taipei 10610, Taiwan; (T.-F.H.); (C.-Y.H.); (Y.-J.C.)
| | - Chiung-Hui Chiu
- Graduate Institute of Information and Computer Education, National Taiwan Normal University, Taipei 10610, Taiwan;
| | - Ping-Hung Chen
- The Graduate Institute of Mass Communication, National Taiwan Normal University, Taipei 10610, Taiwan;
| | - Jeng-Tung Chiang
- Department of Statistics, National Chengchi University, Taipei 11605, Taiwan;
| | - Nae-Fang Miao
- Post-Baccalaureate Program in Nursing, College of Nursing, Taipei Medical University, Taipei 11031, Taiwan;
| | - Hung-Yi Chuang
- Department of Public Health, Kaohsiung Medical University, Kaohsiung 80708, Taiwan;
| | - Yen-Jung Chang
- Department of Health Promotion and Health Education, National Taiwan Normal University, Taipei 10610, Taiwan; (T.-F.H.); (C.-Y.H.); (Y.-J.C.)
| | - Hsi Chang
- Department of Pediatrics, School of Medicine, College of Medicine, Taipei Medical University, Taipei 11031, Taiwan;
| | - Hsueh-Chih Chen
- Department of Educational Psychology and Counseling, College of Education, National Taiwan Normal University, Taipei 10610, Taiwan;
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