da Fonseca LNM, Kogut CS, da Rocha A. Anywhere in the World? The Internationalization of Small Entrepreneurial Ventures using a Social Media Platform.
Manag Int Rev 2023;
63:1-24. [PMID:
37361473 PMCID:
PMC10032257 DOI:
10.1007/s11575-023-00510-8]
[Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [What about the content of this article? (0)] [Affiliation(s)] [Abstract] [Key Words] [Grants] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 03/02/2022] [Revised: 02/01/2023] [Accepted: 03/03/2023] [Indexed: 03/24/2023]
Abstract
This study aimed at investigating the interplay between internationalization and digitalization using a social media platform during the early phases of the internationalization process of new ventures from an emerging economy. The research adopted the longitudinal multiple-case study method of investigation. All the firms that were studied had operated on a social media platform (Instagram) since their inception. Data collection was based on two rounds of in-depth interviews and secondary data. The research used thematic analysis, cross-case comparison and pattern-matching logic. The study contributes to the extant literature by (a) proposing a conceptualization of the interplay between digitalization and internationalization during the early phases of the internationalization trajectory of small new ventures from an emerging economy using a social media platform; (b) detailing the role of the diaspora during the outward internationalization of these ventures and outlining the theoretical implications of this phenomenon; and (c) providing a micro perspective on how entrepreneurs exploit platform resources and face platform-related risks during their enterprise's early domestic and international phases.
Supplementary Information
The online version contains supplementary material available at 10.1007/s11575-023-00510-8.
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