Cross-cultural variation in men's preference for sexual dimorphism in women's faces

Human mating strategies: from past causes to present consequences

In both humans and nonhuman animals, mating strategies represent a set of evolutionary adaptations aimed at promoting individual fitness by means of reproduction with the best possible partners. Given this critical role, mating strategies influence numerous aspects of human life. In particular, between-sex divergence in the intensity of intrasexual competition could account for robust cross-cultural sex differences in psychology and behavior (e.g., personality, psychiatric disorders, social behavior, violence). Several other factors (including individual differences, relationship type and environment) affect-in an evolutionarily consistent manner-variation in mating strategy that individuals pursue (as one example, awareness of one's own attractiveness impinges on mating standards). Here we provide an overview of relevant theoretical frameworks and empirical evidence on variation in mating strategies. Given its multifaceted nature and intense research interest over several decades, this is a challenging task, and we highlight areas where further investigation is warranted in order to achieve a clearer picture and resolve apparent inconsistencies. However, we suggest that addressing outstanding questions using a variety of different methodological approaches, a deeper understanding of the cognitive representations involved in mating strategies is within reach. WIREs Cogn Sci 2018, 9:e1456. doi: 10.1002/wcs.1456 This article is categorized under: Cognitive Biology > Evolutionary Roots of Cognition Neuroscience > Behavior Neuroscience > Cognition.

No compelling positive association between ovarian hormones and wearing red clothing when using multinomial analyses

Several studies report that wearing red clothing enhances women's attractiveness and signals sexual proceptivity to men. The associated hypothesis that women will choose to wear red clothing when fertility is highest, however, has received mixed support from empirical studies. One possible cause of these mixed findings may be methodological. The current study aimed to replicate recent findings suggesting a positive association between hormonal profiles associated with high fertility (high estradiol to progesterone ratios) and the likelihood of wearing red. We compared the effect of the estradiol to progesterone ratio on the probability of wearing: red versus non-red (binary logistic regression); red versus neutral, black, blue, green, orange, multi-color, and gray (multinomial logistic regression); and each of these same colors in separate binary models (e.g., green versus non-green). Red versus non-red analyses showed a positive trend between a high estradiol to progesterone ratio and wearing red, but the effect only arose for younger women and was not robust across samples. We found no compelling evidence for ovarian hormones increasing the probability of wearing red in the other analyses. However, we did find that the probability of wearing neutral was positively associated with the estradiol to progesterone ratio, though the effect did not reach conventional levels of statistical significance. Findings suggest that although ovarian hormones may affect younger women's preference for red clothing under some conditions, the effect is not robust when differentiating amongst other colors of clothing. In addition, the effect of ovarian hormones on clothing color preference may not be specific to the color red.

Imprinting and flexibility in human face cognition

Faces are an important cue to multiple physiological and psychological traits. Human preferences for exaggerated sex typicality (masculinity or femininity) in faces depend on multiple factors and show high inter-subject variability. To gain a deeper understanding of the mechanisms underlying facial femininity preferences in men, we tested the interactive effect of family structure (birth order, sibling sex-ratio and number of siblings) and parenthood status on these preferences. Based on a group of 1304 heterosexual men, we have found that preference for feminine faces was not only influenced by sibling age and sex, but also that fatherhood modulated this preference. Men with sisters had a weaker preference for femininity than men with brothers, highlighting a possible effect of a negative imprinting-like mechanism. What is more, fatherhood increased strongly the preference for facial femininity. Finally, for fathers with younger sisters only, the more the age difference increased between them, the more femininity preference increased. Overall our findings bring new insight into how early-acquired experience at the individual level may determine face preference in adulthood, and what is more, how these preferences are flexible and potentially dependent on parenthood status in adult men.

Lack of support for relation between woman's masculinity preference, estradiol level and mating context

It has been proposed that women's preferences for male facial sexual dimorphism are positively correlated with conception probability and differ between short- and long-term mating contexts. In this study, we tested this assumption by analyzing relationships between estradiol levels to the women's preferences of male faces that were manipulated to vary in masculinity. Estradiol was measured in daily saliva samples throughout the entire menstrual cycle collected by Polish women with regular menstrual cycles. In our analyses, we included the three most commonly used definitions of the fertile window in the literature. After computing the overall masculinity preference of each participant and measuring hormone levels, we found that i) the timing of ovulation varied greatly among women (between -11 and -17days from the onset of the next menses, counting backwards), ii) there was no relationship between daily, measured during the day of the test (N=83) or average for the cycle (N=115) estradiol levels and masculinity preferences, iii) there were no differences in masculinity preferences between women in low- and high-conception probability phases of the cycle, and iv) there were no differences in masculinity preferences between short- and long-term mating contexts. Our results do not support the idea that women's preferences for a potential sexual partner's facial masculinity fluctuate throughout the cycle.

Sexual Conflict and Gender Gap Effects: Associations between Social Context and Sex on Rated Attractiveness and Economic Status

Human mate choice research often concerns sex differences in the importance of traits such as physical attractiveness and social status. A growing number of studies indicate that cues to social context, including other people who appear in stimulus photographs, can alter that individual's attractiveness. Fewer studies, however, consider judgements of traits other than physical attractiveness, such as wealth. Here we manipulate the presence/absence of other people in photographs of target models, and test the effects on judgments of both attractiveness and earnings (a proxy for status). Participants (N = 2044) rated either male or female models for either physical attractiveness or social/economic status when presented alone, with same sex others or with opposite sex others. We collectively refer to this manipulation as 'social context'. Male and female models received similar responses for physical attractiveness, but social context affected ratings of status differently for women and men. Males presented alongside other men received the highest status ratings while females presented alone were given the highest status ratings. Further, the status of females presented alongside a male was constrained by the rated status of that male. Our results suggests that high status may not directly lead to high attractiveness in men, but that status is more readily attributed to men than to women. This divide in status between the sexes is very clear when men and women are presented together, possibly reflecting one underlying mechanism of the modern day gender gap and sexist attitudes to women's economic participation. This adds complexity to our understanding of the relationship between attractiveness, status, and sex in the light of parental investment theory, sexual conflict and economic theory.

Men's Preferences for Female Facial Femininity Decline With Age

OBJECTIVES

Women tend to have a smaller chin, fuller lips, and rounder eyes than men, due in part to the effects of estrogen. These features associated with facial femininity have been found to be positively associated with fertility. Although young men in their 20s typically judge facial femininity as more attractive than facial masculinity, at all ages, men with higher sexual desire and testosterone levels tend to show a marked preference for feminine faces. In the current study, we extend this research using a large cross-national sample to test the hypothesis that facial femininity preferences will be stronger among younger men than among older men. We also tested whether these preferences are influenced by self-reported sexual openness, national health indices, and gross national income.

METHOD

We quantified attractiveness judgments (i.e., preferences) among 2,125 heterosexual men (aged 17-73 years) for female faces that were manipulated to appear more or less feminine using a computer graphics program.

RESULTS

Facial femininity preferences decreased with age, being highest among men in their 30s and lowest among men in their 70s. This pattern was independent of men's sexual openness and cross-national variation in health and socioeconomic development.

DISCUSSION

Our study shows that men's preferences for facial femininity are age dependent. At the proximate level, differences in preferences could reflect age-related declines in testosterone levels. These age-related declines in preferences could benefit older men, who are less able to invest in mating effort, and thus may opt out of competition with younger men for mates with potentially higher fertility.

Preferred women's waist-to-hip ratio variation over the last 2,500 years

The ratio between the body circumference at the waist and the hips (or WHR) is a secondary sexual trait that is unique to humans and is well known to influence men’s mate preferences. Because a woman's WHR also provides information about her age, health and fertility, men's preference concerning this physical feature may possibly be a cognitive adaptation selected in the human lineage. However, it is unclear whether the preferred WHR in western countries reflects a universal ideal, as geographic variation in non-western areas has been found, and discordances about its temporal consistency remain in the literature. We analyzed the WHR of women considered as ideally beautiful who were depicted in western artworks from 500 BCE to the present. These vestiges of the past feminine ideal were then compared to more recent symbols of beauty: Playboy models and winners of several Miss pageants from 1920 to 2014. We found that the ideal WHR has changed over time in western societies: it was constant during almost a millennium in antiquity (from 500 BCE to 400 CE) and has decreased from the 15^th century to the present. Then, based on Playboy models and Miss pageants winners, this decrease appears to slow down or even reverse during the second half of the 20^th century. The universality of an ideal WHR is thus challenged, and historical changes in western societies could have caused these variations in men’s preferences. The potential adaptive explanations for these results are discussed.

Body height, immunity, facial and vocal attractiveness in young men

Health, facial and vocal attributes and body height of men may affect a diverse range of social outcomes such as attractiveness to potential mates and competition for resources. Despite evidence that each parameter plays a role in mate choice, the relative role of each and inter-relationships between them, is still poorly understood. In this study, we tested relationships both between these parameters and with testosterone and immune function. We report positive relationships between testosterone with facial masculinity and attractiveness, and we found that facial masculinity predicted facial attractiveness and antibody response to a vaccine. Moreover, the relationship between antibody response to a hepatitis B vaccine and body height was found to be non-linear, with a positive relationship up to a height of 188 cm, but an inverse relationship in taller men. We found that vocal attractiveness was dependent upon vocal masculinity. The relationship between vocal attractiveness and body height was also non-linear, with a positive relationship of up to 178 cm, which then decreased in taller men. We did not find a significant relationship between body height and the fundamental frequency of vowel sounds provided by young men, while body height negatively correlated with the frequency of second formant. However, formant frequency was not associated with the strength of immune response. Our results demonstrate the potential of vaccination research to reveal costly traits that govern evolution of mate choice in humans and the importance of trade-offs among these traits.