Explaining end-users' intentions to use innovative medical and food biotechnology products

Which biotech foods are most acceptable to the public?

New discoveries are prompting questions about which types of genetically engineered foods and applications are likely to be most accepted by the public. Results of a survey of over 1000 US consumers reveals that people prefer eating beef to eating corn or apples if the foods are not genetically engineered, but exactly the opposite is true if the foods are genetically engineered. Eating fresh food is preferred to processed, but much less so if both food types are genetically engineered. Desirability of genetic engineering depends on the reason for the biotechnology application.