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For: Özsomer A, Güzel ZM, Newmeyer CE, Schmidt‐Devlin E. Can advertising enhance consumers' desirable COVID-19 health behavioral intentions? The role of brand-pandemic fit. J Consum Behav 2022;21:685-696. [PMID: 37519437 PMCID: PMC9015383 DOI: 10.1002/cb.2024] [Citation(s) in RCA: 1] [Impact Index Per Article: 0.3] [Reference Citation Analysis] [What about the content of this article? (0)] [Track Full Text] [Figures] [Subscribe] [Scholar Register] [Received: 07/05/2021] [Revised: 12/24/2021] [Accepted: 12/28/2021] [Indexed: 08/01/2023]

For:	Özsomer A, Güzel ZM, Newmeyer CE, Schmidt‐Devlin E. Can advertising enhance consumers' desirable COVID-19 health behavioral intentions? The role of brand-pandemic fit. J Consum Behav 2022;21:685-696. [PMID: 37519437 PMCID: PMC9015383 DOI: 10.1002/cb.2024] [Citation(s) in RCA: 1] [Impact Index Per Article: 0.3] [Reference Citation Analysis] [What about the content of this article? (0)] [Track Full Text] [Figures] [Subscribe] [Scholar Register] [Received: 07/05/2021] [Revised: 12/24/2021] [Accepted: 12/28/2021] [Indexed: 08/01/2023]

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(The first 100,000 artilces are displayed in RCA.)