Safer Cyberspace Through Legal Intervention: A Comparative Review of Cyberbullying Legislation

Approach versus Avoidance: A Self-Regulatory Perspective on Hypocrisy Induction in Anti-Cyberbullying CSR Campaigns

Governments, institutions, and brands try various intervention strategies for countering growing cyberbullying, but with questionable effectiveness. The authors use hypocrisy induction, a technique for subtly reminding consumers that they have acted contrary to their moral values, to see whether it makes consumers more willing to support brand-sponsored anti-cyberbullying CSR campaigns. Findings demonstrate that hypocrisy induction evokes varying reactions depending on regulatory focus, mediated by guilt and shame. Specifically, consumers who have a dominant promotion (prevention) focus feel guilt (shame), which motivates them to overcome their discomfort by supporting (avoiding) an anti-cyberbullying campaign. Moral regulation is drawn as a theoretical underpinning to explain various consumer reactions to hypocrisy induction, the moderating role of regulatory focus, and mediating role of guilt and shame. The research contributes to the literature and provides practical implications by explaining when and why brands can use hypocrisy induction to persuade consumers to support social causes through the lens of moral regulation theory.

Cyberbullying: concepts, dynamics, characters and health implications

The study aimed to conduct a critical review of a set of bibliographical reviews to identify how the scientific community understands cyberbullying, how the phenomenon has been conceptualized, how its dynamics have been described, what characters are identified and what associations are related to the health of intimidated persons and perpetrators. The literature has shown that there is no consensus on the concept of cyberbullying, but there are arguments that advocate its specificity and differentiation vis-à-vis bullying, (it can occur at any moment and without a physically demarcated space; it can be disseminated globally, the length of permanence of the offensive posts is undetermined). As for the gender issue associated with this practice, a reductionist bias was observed in the debate, indicating differences based on an alleged technological superiority of boys. The reviewed studies show that both victims and those who practice cyberbullying undergo negative experiences in their psychological and behavioral health, where school dropout may also occur, along with social isolation, depression, suicidal ideation and suicide. However, there is hardly any questioning about cyberculture and how it establishes new socialities - knowledge and debate crucial to understanding the phenomenon.