Sexual Selection and the Evolution of Human Appearance Enhancements

Love Matters: The Effect of Mating Motive on Female Food Choice

The prevalence of obesity has been increasing globally in recent decades. Behind the phenomenon, high-fat food consumption has been conceived as an important driver. In the current study, we explored whether mating motive caused an effect on female food choice as well as the psychological mechanism underlying it. In Study 1, we recruited 64 participants from a university and asked them to complete a mating prime, after which they would finish a food choice task in which food with different flavors were shown. In Study 2, we replicated Study 1 with a different mating priming method and examined the mediating role of body shaping desire on the relation between mating motive and female food choice. Results showed that: (1) The salience of mating motive decreased female's high-fat food choice but increased male's high-fat food choice; (2) the effect of mating motive in females was robust and more salient for sweet food rather than salty food; and (3) the body shaping desire partially mediated the effect of mating motive on female food choice.

Hierarchical status is rapidly assessed from behaviourally dominant faces

Recognition of social hierarchy is a key feature that helps us navigate through our complex social environment. Neuroimaging studies have identified brain structures involved in the processing of hierarchical stimuli, but the precise temporal dynamics of brain activity associated with such processing remains largely unknown. In this investigation, we used event-related potentials (ERPs) to examine the effect of social hierarchy on the neural responses elicited by dominant and nondominant faces. Participants played a game where they were led to believe that they were middle-rank players, responding alongside other alleged players, whom they perceived as higher or lower-ranking. ERPs were examined in response to dominant and nondominant faces, and low-resolution electromagnetic tomography (LORETA) was used to identify the implicated brain areas. The results revealed that the amplitude of the N170 component was enhanced for faces of dominant individuals, showing that hierarchy influences the early stages of face processing. A later component, the late positive potential (LPP) appearing between 350-700 ms, also was enhanced for faces of higher-ranking players. Source localisation suggested that the early modulation was due to an enhanced response in limbic regions. These findings provide electrophysiological evidence for enhanced early visual processing of socially dominant faces.

Girls Tolerate Girls, men condemn men: Gender differences in the impact of beautification strategies on trustworthiness and morality evaluation

It's not just women who aspire to enhance their appearance; it's a universal human desire. An increasing number of men are gradually embracing beautification strategies as well. The impact of gender on perceptions of strategies users remains uncertain. This study focuses on the role of gender in beautification strategies and their influence on trustworthiness and morality evaluations. It aims to analyze the role played by both the gender of evaluators and the gender of targets, while also comparing the differences between the two most popular beautification strategies, makeup and cosmetic surgery, in shaping trustworthiness and morality evaluations. The results revealed male participants demonstrated a stronger negative bias towards these users, particularly male users. On the other hand, the research revealed that females exhibited greater tolerance when evaluating same-sex makeup users. Conversely, males gave more negative evaluations to same-sex strategies users. Furthermore, the results showed morality and trustworthiness evaluation for beautification targets was predicted by evaluators' acceptance of cosmetic surgery. This study not only contributes to the existing literature on gender differences in beautification strategies but also offers a gender-based perspective to help reduce the stigma associated with these strategies.

Intrasexual Competition in Women’s Likelihood of Self-Enhancement and Perceptions of Breast Morphology: A Hispanic Sample

Women’s breasts are considered sexually attractive because they may infer a woman’s residual reproductive value. Given that men find women’s breasts attractive, women may compete with other women to enhance their physical attractiveness when primed with an intrasexual competitive cue. The current study investigated women’s intrasexual competition when viewing variations in breast morphology. Women (N = 189) were randomly assigned to a partner threat condition and shown images of women’s breasts that included variations in breast size, ptosis (i.e., sagginess), and intermammary distance (i.e., cleavage). Women were more likely to report an increase in enhancing their appearance, wearing revealing clothing, dieting and exercising, and perceiving the breasts as a sexual threat as a function of larger breast sizes with low ptosis and intermediate distances. The partner threat prime did not play a role in ratings. Interestingly, there was a moderating role for women’s dispositional levels in intrasexual competition. Women with higher levels of intrasexual competition were more likely to enhance their appearance when viewing large breast sizes. The study points to the role that breast morphology indicative of residual reproductive value has on increasing enhancement strategies.

More than just a pretty face? The relationship between immune function and perceived facial attractiveness

It has long been hypothesized that attractiveness provides a cue to a target's health and immunocompetence. However, much of the research testing this hypothesis has relied on a small number of indirect proxies of immune function, and the results of this research have been mixed. Here, we build on this past research, examining the relationship between target attractiveness and (i) self-reported health, (ii) in vivo measures of inflammation and white blood cell count/composition, and (iii) in vitro tests of targets' immune function, including (c₁) leucocyte proliferation in response to immunological stimulants, (c₂) phagocytosis of Escherichia coli bioparticles, (c₃) NK cell-mediated lysis of target tumour cells, and (c₄) Staphylococcus aureus growth in isolated plasma. Results revealed multiple, sometimes sex-differentiated, relationships between targets' immune function and others' perceptions of their attractiveness. Together, this work suggests complex, often sex-differentiated relationships between immune function, health, and attractiveness.