Business model innovation: a review of the process-based literature

A review and analysis of the business model innovation literature

Business model innovation (BMI) is an emerging field that has attracted much attention from scholars and practitioners. However, the literature on BMI is fragmented and inconsistent, lacking a comprehensive and systematic framework. This study aims to fill this gap by conducting a literature review of 272 peer-reviewed articles on BMI published between 2010 and 2022. We analyze the articles based on six dimensions: antecedents, processes, types, barriers, outcomes, and moderators/mediators of BMI. We synthesize the findings and propose an integrated theoretical model that captures the complex relationships among these dimensions. We also identify several research gaps and directions for future studies. This study contributes to the BMI literature by providing a clearer understanding of this phenomenon and offering practical guidance for various types of businesses.

Using Systems Thinking to Illustrate Digital Business Model Innovation

Digital business model innovation is discussed by bringing together systemic innovation and digital innovation. Applying the Rich Picture technique, the complexity transpiring in the digital innovation of the business models is illustrated. Further, a real world example is presented and discussed in relation to systemic innovation and digital innovation. This study further contributes by shedding light on the added complexity brought by digital innovation but also the need for a combined and mixed systems thinking approach.