Big data analytics capabilities for reinforcing green production and sustainable firm performance: the moderating role of corporate reputation and supply chain innovativeness

Identification and ranking of enablers to green technology adoption for manufacturing firms using an ISM-MICMAC approach

The debate about the adoption of green technologies (GTs) is trending due to increasing environmental concerns across the globe. In the context of the manufacturing industry, the research about enablers to GT adoption while using the ISM-MICMAC approach is scarce. Hence, the empirical analysis of GT enablers is being done in this study using a novel ISM-MICMAC method. Firstly, the research framework is developed by using the ISM-MICMAC methodology. Then, enablers to GTs were extracted from existing studies and validated by experts. Results showed that the most significant enabler to GT adoption is providing incentives for green manufacturers (1) in the ISM model. So, manufacturing firms must take initiatives for GTs to mitigate the negative environmental impact of industrialization without losing their earnings. This research brings substantial empirical scholarship to understand GT enablers and their contribution in GT enabler incorporation in the manufacturing industry of developing economies.