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Kohler T, Guidry JPD, Perrin P, Laestadius L. Oh Baby! A Content Analysis of Contraception Pins on Pinterest. HEALTH EDUCATION & BEHAVIOR 2023; 50:783-791. [PMID: 36734320 DOI: 10.1177/10901981231152238] [Citation(s) in RCA: 2] [Impact Index Per Article: 2.0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 02/04/2023]
Abstract
BACKGROUND Social media platforms have become a popular source for health information despite concerns about the quality of content shared. We examined how oral contraceptive pills and intrauterine devices are framed on the platform Pinterest using the Health Belief Model (HBM), as well as how fertility awareness methods are portrayed as an alternative to hormonal contraception. METHODS We collected pins in February 2021 using searches for birth control, oral contraceptives, and intrauterine devices. After excluding paid ads and pins not relevant to contraceptive use, we conducted a content analysis of 404 pins using a coding framework grounded in the HBM. We carried out descriptive statistics for all variables in the final sample. RESULTS Following coding, we found that 54.7% of pins mentioned oral contraceptive pills, 41.58% mentioned intrauterine devices, and 11.63% mentioned fertility awareness methods. Fertility awareness pins had the highest percentage of benefits conveyed (70.21%), followed by intrauterine devices (44.05%), then oral contraceptive pills (38.91%). Pill pins had the highest percentage of barriers conveyed (52.94%) and fertility awareness had the least (25.53%). Side effects were the most mentioned barrier among pill (37.10%) and intrauterine device pins (23.21%). Very few pins were made by (2.48%) or originated with medical institutions (5.45%). CONCLUSIONS Oral contraceptive pills are often negatively framed on Pinterest, whereas intrauterine devices and fertility awareness methods are more positively framed. This suggests a need for clear communication from clinicians regarding all contraceptive options and their relative merits and risks.
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Affiliation(s)
| | | | - Paul Perrin
- University of Virginia, Charlottesville, VA, USA
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Modell SM, Ponte AH, Director HR, Pettersen SK, Kardia SLR, Goltz HH. Breast Cancer Prevention Misinformation on Pinterest: One Side of a Thick Coin. Am J Public Health 2023; 113:e1-e2. [PMID: 36791357 PMCID: PMC9932377 DOI: 10.2105/ajph.2022.307203] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 02/17/2023]
Affiliation(s)
- Stephen M Modell
- Stephen M. Modell and Sharon L. R. Kardia are with the Department of Epidemiology, University of Michigan School of Public Health, Ann Arbor. Amy H. Ponte is with Genedu Health Solutions, Beaufort, SC. Haley R. Director is with the Departments of Health Policy and Management and Human Genetics, University of Pittsburgh School of Public Health, Pittsburgh, PA. Samantha K. Pettersen is with the Association for Molecular Pathology, Rockville, MD. Heather Honoré Goltz is with the Department of Criminal Justice and Social Work, College of Public Service, University of Houston-Downtown, Houston, TX
| | - Amy H Ponte
- Stephen M. Modell and Sharon L. R. Kardia are with the Department of Epidemiology, University of Michigan School of Public Health, Ann Arbor. Amy H. Ponte is with Genedu Health Solutions, Beaufort, SC. Haley R. Director is with the Departments of Health Policy and Management and Human Genetics, University of Pittsburgh School of Public Health, Pittsburgh, PA. Samantha K. Pettersen is with the Association for Molecular Pathology, Rockville, MD. Heather Honoré Goltz is with the Department of Criminal Justice and Social Work, College of Public Service, University of Houston-Downtown, Houston, TX
| | - Haley R Director
- Stephen M. Modell and Sharon L. R. Kardia are with the Department of Epidemiology, University of Michigan School of Public Health, Ann Arbor. Amy H. Ponte is with Genedu Health Solutions, Beaufort, SC. Haley R. Director is with the Departments of Health Policy and Management and Human Genetics, University of Pittsburgh School of Public Health, Pittsburgh, PA. Samantha K. Pettersen is with the Association for Molecular Pathology, Rockville, MD. Heather Honoré Goltz is with the Department of Criminal Justice and Social Work, College of Public Service, University of Houston-Downtown, Houston, TX
| | - Samantha K Pettersen
- Stephen M. Modell and Sharon L. R. Kardia are with the Department of Epidemiology, University of Michigan School of Public Health, Ann Arbor. Amy H. Ponte is with Genedu Health Solutions, Beaufort, SC. Haley R. Director is with the Departments of Health Policy and Management and Human Genetics, University of Pittsburgh School of Public Health, Pittsburgh, PA. Samantha K. Pettersen is with the Association for Molecular Pathology, Rockville, MD. Heather Honoré Goltz is with the Department of Criminal Justice and Social Work, College of Public Service, University of Houston-Downtown, Houston, TX
| | - Sharon L R Kardia
- Stephen M. Modell and Sharon L. R. Kardia are with the Department of Epidemiology, University of Michigan School of Public Health, Ann Arbor. Amy H. Ponte is with Genedu Health Solutions, Beaufort, SC. Haley R. Director is with the Departments of Health Policy and Management and Human Genetics, University of Pittsburgh School of Public Health, Pittsburgh, PA. Samantha K. Pettersen is with the Association for Molecular Pathology, Rockville, MD. Heather Honoré Goltz is with the Department of Criminal Justice and Social Work, College of Public Service, University of Houston-Downtown, Houston, TX
| | - Heather Honoré Goltz
- Stephen M. Modell and Sharon L. R. Kardia are with the Department of Epidemiology, University of Michigan School of Public Health, Ann Arbor. Amy H. Ponte is with Genedu Health Solutions, Beaufort, SC. Haley R. Director is with the Departments of Health Policy and Management and Human Genetics, University of Pittsburgh School of Public Health, Pittsburgh, PA. Samantha K. Pettersen is with the Association for Molecular Pathology, Rockville, MD. Heather Honoré Goltz is with the Department of Criminal Justice and Social Work, College of Public Service, University of Houston-Downtown, Houston, TX
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