Inter-individual differences in attitude content: Cognition, affect, and attitudes

When Objective Ambivalence Predicts Subjective Ambivalence: An Affect-Cognition Matching Perspective

Understanding when people are likely to feel ambivalent is important, as ambivalence is associated with key attitude outcomes, such as attitude-behavior consistency. Interestingly, the presence of conflicting positive and negative reactions (objective ambivalence) is weakly related to feeling conflicted (subjective ambivalence). We tested a novel situation that can influence the correspondence between objective and subjective ambivalence: whether a message and a recipient's topic match in affective versus cognitive orientation. When a person encounters a message with an affective or cognitive match to the topic, conflicting reactions may be more accessible, increasing feelings of ambivalence. Across five studies, greater objective-subjective ambivalence correspondence occurred with an affective-cognitive match between message and topic orientation. Studies 4 and 5 also demonstrated that this primarily occurred when the message was counterattitudinal. This work contributes to the literature explaining the gap between measures of objective and subjective ambivalence as well as how messages can influence attitude strength properties.

Brain and behavioral contributions to individual choices in response to affective-cognitive persuasion

Affective and cognitive information conveyed by persuasive stimuli is evaluated and integrated by individuals according to their behavioral predispositions. However, the neurocognitive structure that supports persuasion based on either affective or cognitive content is poorly understood. Here, we examine the neural and behavioral processes supporting choices based on affective and cognitive persuasion by integrating 4 information processing features: intrinsic brain connectivity, stimulus-evoked brain activity, intrinsic affective-cognitive orientation, and explicit target evaluations. We found that the intrinsic cross-network connections of a multimodal fronto-parietal network are associated with individual affective-cognitive orientation. Moreover, using a cross-validated classifier, we found that individuals' intrinsic brain-behavioral dimensions, such as affective-cognitive orientation and intrinsic brain connectivity, can predict individual choices between affective and cognitive targets. Our findings show that affective- and cognitive-based choices rely on multiple sources, including behavioral orientation, stimulus evaluation, and intrinsic functional brain architecture.

Linking Affective and Hearing Sciences-Affective Audiology

A growing number of health-related sciences, including audiology, have increasingly recognized the importance of affective phenomena. However, in audiology, affective phenomena are mostly studied as a consequence of hearing status. This review first addresses anatomical and functional bidirectional connections between auditory and affective systems that support a reciprocal affect-hearing relationship. We then postulate, by focusing on four practical examples (hearing public campaigns, hearing intervention uptake, thorough hearing evaluation, and tinnitus), that some important challenges in audiology are likely affect-related and that potential solutions could be developed by inspiration from affective science advances. We continue by introducing useful resources from affective science that could help audiology professionals learn about the wide range of affective constructs and integrate them into hearing research and clinical practice in structured and applicable ways. Six important considerations for good quality affective audiology research are summarized. We conclude that it is worthwhile and feasible to explore the explanatory power of emotions, feelings, motivations, attitudes, moods, and other affective processes in depth when trying to understand and predict how people with hearing difficulties perceive, react, and adapt to their environment.

The matching effect in persuasive communication about lockdown

Scientific literature about persuasion has shown that the effectiveness of persuasive communication may depend on the match between the affective or cognitive contents of the message and the affective [(Need for Affect (NFA)] or cognitive [Need for Cognition (NFC)] orientation of the recipient. The present work aims to contribute to studying this effect by considering the context of health-related communication during the SARS-CoV-2 infection. Specifically, we aim to demonstrate that, when the message is characterized by affective and cognitive contents having the same (congruent message) or different valence (incongruent message), the attitude toward the target (i.e., a new lockdown) will be guided by the valence of the contents matching the individual affective/cognitive orientation. A total of 1,003 participants took part in a 2 (Cognitive content message: Positive vs. Negative) × 2 (Affective content message: Positive vs. Negative) factorial design and answered an online questionnaire. Results show that people with high levels of NFA and low levels of NFC report attitudes toward lockdown consistent with the valence of the affective contents. Conversely, attitudes of people with high levels of NFC and low levels of NFA were not influenced by contents that matched their orientation (i.e., cognitive).

Promoting a hand sanitizer by persuasive messages: moving bottle and background color as approach and avoidance cues

In message-based health interventions, peripheral cues such as motion and color capture exogenous attention. These cues may elicit approach and avoidance motivation and the core ingredients of persuasion (argument framing, source of the message, and persuasion knowledge). In two studies, we presented participants with persuasive messages about a hand sanitizer. Messages varied by the framing of the arguments (gain vs. loss) and by the source of the message (healthcare industry vs. public health agency). In Study 1 (N = 137), the forward apparent motion of the hand sanitizer bottle compared to a backward apparent motion increased a positive attitude toward the hand sanitizer, the intention to buy it, and ease of judgment. In Study 2 (N = 280), a small main positive effect of a green background was observed for attractiveness of the hand sanitizer, but only when a green background followed a red one. Green (vs. red) background increased willingness to buy the hand sanitizer. We observed no main effects of argument framing or source of the message. The discussion emphasizes approach and avoidance motivation as a common framework for understanding the respective contribution of peripheral cues and core ingredients of messages to the persuasion process.

Tugging at Their Heartstrings: Partner's Knowledge of Affective Meta-Bases Predicts Use of Emotional Advocacies in Close Relationships

Traditional studies of attitude change have focused on attempts between strangers, but what about in close relationships? The present article examines whether accuracy regarding a partner's meta-attitudinal bases can influence persuasion attempts. Because meta-bases reflect informationprocessing goals, we hypothesized that given partners with more affective meta-bases, greater accuracy regarding partners' meta-bases would predict use of emotional advocacies and their perceived persuasiveness. Self and partner ratings of meta-bases were assessed, and emotional advocacies as well as cognitive ones were provided to participants to present to their partners. Results revealed that the correspondence between perceptions of partner's affective meta-bases and use of emotional advocacies was greater among those whose partners rated themselves as having more affective meta-bases compared to those whose partners rated themselves as having less affective meta-bases. Results remained significant when controlling for perceived similarity. Implications of meta-bases for understanding interpersonal influence are discussed.

In the midst of every crisis, lies great opportunity? Analysing environmental attitudes in the face of the Covid-19 pandemic

A widely used media narrative suggests that the environment benefitted from the Covid-19 lockdowns. Numerous publications which came out following the lockdowns only reinforced this view by seeing Covid-19 as an opportunity to think more about the environment. However, these narratives are largely anecdotal, assumptive and pay little attention to the question of what people actually think about the lockdowns in environmental terms. To fill this gap, this study provides the empirical basis needed to either support or reject the aforementioned dominant narrative on Covid-19 and environment. Survey data (eighty questionnaires per country) were collected from participants in Cameroon (Buea), Egypt (Cairo), Italy (several major cities) India (Mumbai and New Delhi), and The Netherlands (mainly Amsterdam). The findings of this study reveal that generally, Covid-19 has not changed the way most people think about the environment. This is either because people were already pro-environmental before Covid-19, or people see Covid-19 and the visible environmental changes as temporal phenomenon. One other major observation in this study is the regional differences in environmental attitudes in relation to Covid-19. The least change in environmental attitudes was observed in high-income countries and the most change in low-middle-income countries. Therefore, the paper concludes that the importance of Covid-19 on a more sustainable future should not be overplayed or overemphasised. It will take more than a two-year break from normal living to mitigate environmental degradation. Accordingly, pro-environmentalism should focus on other intervention points.

The role of preservice teachers’ implicit attitudes and causal attributions: a deeper look into students’ ethnicity

Previous research has provided evidence that teachers implicitly hold more negative attitudes toward ethnic minority students than toward ethnic majority students. Furthermore, they attribute the lower educational success of ethnic minority students predominantly to internal causes. So far, it is not known how implicit attitudes and causal attributions are related to preservice teachers’ judgments of students’ academic competencies. We conducted a study to close this research gap. In a sample of preservice teachers, our study showed mainly negative implicit attitudes toward ethnic minority students. On general, the preservice teachers made external attributions. Implicit attitudes as well as causal attributions predicted the judgments. Preservice teachers with more negative attitudes and preservice teachers, who attributed the failure of ethnic minority students to these students’ abilities, less favorably judged the competence of ethnic minority students. Our results highlight the role of teachers’ attitudes and causal attributions in determining the disadvantages that ethnic minority students experience in school.

The medium can influence the message: Print-based versus digital reading influences how people process different types of written information

While electronic reading devices are extremely popular, research is equivocal regarding their benefits for outcomes such as reader comprehension. Integrating literatures on reading medium comparisons and matching effects in persuasion, this research tested whether comprehension is maximized when the content of the material (e.g., whether it is traditional vs. modern) matches the medium (e.g., reading from a traditional book vs. digital e-reader). In Study 1, participants read a traditional- or modern-themed short story from either a book or an e-reader. Story comprehension was greater when participants read from the printed medium compared to the e-reader, an effect that was marginally moderated by story content, consistent with a matching effect. In Study 2, participants read a persuasive message that emphasized either a traditional versus modern solution to improving health in either a magazine format or on an iPad. Message comprehension was marginally greater among participants who read their message in a printed format. Participants' interest in weight loss showed evidence of a matching effect - participants were more interested in losing weight when a modern solution to obesity article was presented on an iPad compared to a printed format. The results are applied to the study of reading and attitude change.