Reducing the influence of framing on internet consumers’ decisions: The role of elaboration

The Psychology of Framing: How Everyday Language Shapes the Way We Think, Feel, and Act

When we use language to communicate, we must choose what to say, what not to say, and how to say it. That is, we must decide how to frame the message. These linguistic choices matter: Framing a discussion one way or another can influence how people think, feel, and act in many important domains, including politics, health, business, journalism, law, and even conversations with loved ones. The ubiquity of framing effects raises several important questions relevant to the public interest: What makes certain messages so potent and others so ineffectual? Do framing effects pose a threat to our autonomy, or are they a rational response to variation in linguistic content? Can we learn to use language more effectively to promote policy reforms or other causes we believe in, or is this an overly idealistic goal? In this article, we address these questions by providing an integrative review of the psychology of framing. We begin with a brief history of the concept of framing and a survey of common framing effects. We then outline the cognitive, social-pragmatic, and emotional mechanisms underlying such effects. This discussion centers on the view that framing is a natural-and unavoidable-feature of human communication. From this perspective, framing effects reflect a sensible response to messages that communicate different information. In the second half of the article, we provide a taxonomy of linguistic framing techniques, describing various ways that the structure or content of a message can be altered to shape people's mental models of what is being described. Some framing manipulations are subtle, involving a slight shift in grammar or wording. Others are more overt, involving wholesale changes to a message. Finally, we consider factors that moderate the impact of framing, gaps in the current empirical literature, and opportunities for future research. We conclude by offering general recommendations for effective framing and reflecting on the place of framing in society. Linguistic framing is powerful, but its effects are not inevitable-we can always reframe an issue to ourselves or other people.

The Influence of Industry Leaders’ Behavior on the Decisions of Common Enterprise Leaders in Enterprise Clustering: An Event-Related Potential Study

Purpose

This study aims to explore the influence of industry leaders’ behavior on common enterprise leaders’ decisions in enterprise clustering by recognizing top executives’ cognitive processes of brains.

Methods

Twenty-one real top executives from twelve textile enterprises were recruited in the lab experiment, and decisions about whether entering an industrial zone under two conditions of following an industry leader or a common enterprise were designed as the experiment task. Throughout the formal experimental task, participants’ electroencephalograms were recorded.

Results

The behavioral results preliminarily proved the effect of industry leaders’ behaviors on the real top executives’ decisions in common enterprises: participants had a higher acceptance rate with a shorter reaction time in the condition of following an industry leader rather than that in the condition of following a common enterprise. Event-related potential results indicated that choices of following an industry leader led to a more positive perception of emotional valence (reflected by a smaller P2 amplitude) and better evaluation categorization and greater decision confidence (reflected by a larger late positive potential amplitude) than choices of following a common enterprise.

Conclusion

Top executives from common enterprises tend to evaluate industry leaders’ behaviors better than other common enterprises’ behaviors, and they tend to make a similar business decision to keep their enterprises consistent with these industry leaders.

Framing Effects on Online Security Behavior

We conducted an incentivized lab experiment examining the effect of gain vs. loss-framed warning messages on online security behavior. We measured the probability of suffering a cyberattack during the experiment as the result of five specific security behaviors: choosing a safe connection, providing minimum information during the sign-up process, choosing a strong password, choosing a trusted vendor, and logging-out. A loss-framed message led to more secure behavior during the experiment. The experiment also measured the effect of trusting beliefs and cybersecurity knowledge. Trusting beliefs had a negative effect on security behavior, while cybersecurity knowledge had a positive effect.

Activating reflective thinking with decision justification and debiasing training

Manipulations for activating reflective thinking, although regularly used in the literature, have not previously been systematically compared. There are growing concerns about the effectiveness of these methods as well as increasing demand for them. Here, we study five promising reflection manipulations using an objective performance measure — the Cognitive Reflection Test 2 (CRT-2). In our large-scale preregistered online experiment (N = 1,748), we compared a passive and an active control condition with time delay, memory recall, decision justification, debiasing training, and combination of debiasing training and decision justification. We found no evidence that online versions of the two regularly used reflection conditions — time delay and memory recall — improve cognitive performance. Instead, our study isolated two less familiar methods that can effectively and rapidly activate reflective thinking: (1) a brief debiasing training, designed to avoid common cognitive biases and increase reflection, and (2) simply asking participants to justify their decisions.

Attentional and emotional brain response to message framing in context of green marketing

Background

Message framing plays an important role in advertising strategies and has been studied from various perspectives in different behavioral studies.

New method

This study employs the event-related potential technique to examine attentional and emotional brain processing as influenced by message framing in the context of green marketing.

Results

The behavioral results demonstrated that purchase preference was higher under positive framing compared to negative and neutral framing.

As per the event-related potential results, negative framing elicited a larger P1 component, which reveals that in the first stage of processing information, threatening information attracted more attention. In the second and third stage, N170 and P3, respectively, were higher for positive framing, demonstrating that there was more attention toward the processing of non-threatening emotional information.

Comparison with existing method: Message Framing has been previously examined with behavioral methods. We for the first time examined it with a neuroscientific method like Event Related Brain Potential technique in a green marketing context.

Conclusion

Our results compared to behavioral studies provide stronger evidence from underlying neural perspective for how message framing can be affected by attentional and emotional brain responses in the context of green marketing.

Self-Initiated Actions Under Different Choice Architectures Affect Framing and Target Evaluation Even Without Verbal Manipulation

Logically equivalent but different descriptions (i.e., manipulation of verbal expressions) affect decision-making in a phenomenon known as the framing effect. A choice architecture changes decision-makers’ actions, which in turn create different frames, but little is known about whether the frame created by their action can change their judgments. We examined whether self-initiated action induced by a choice architecture changed evaluations. In two experimental studies (N = 271), we found that self-initiated actions whose final goal was completely the same and for which no verbal expressions were manipulated led to different evaluations. In particular, we found that a difference in the placement of rewards, which required participants to behave differently, changed their ratings of satisfaction with the rewards. This study provides evidence that the framing effect can occur without verbal manipulation. This finding advances our understanding of how participants’ actions lead to different evaluations.

Cognitive biases in MCDM methods: an embedded filter proposal through sustainable supplier selection problem

Purpose

Expert evaluation is the backbone of the multi-criteria decision-making (MCDM) techniques. The experts make pairwise comparisons between criteria or alternatives in this evaluation. The mainstream research focus on the ambiguity in this process and use fuzzy logic. On the other hand, cognitive biases are the other but scarcely studied challenges to make accurate decisions. The purpose of this paper is to propose pilot filters – as a debiasing strategy – embedded in the MCDM techniques to reduce the effects of framing effect, loss aversion and status quo-type cognitive biases. The applicability of the proposed methodology is shown with analytic hierarchy process-based Technique for Order-Preference by Similarity to Ideal Solution method through a sustainable supplier selection problem.

Design/methodology/approach

The first filter's aim is to reduce framing bias with restructuring the questions. To manipulate the weights of criteria according to the degree of expected status quo and loss aversion biases is the second filter's aim. The second filter is implemented to a sustainable supplier selection problem.

Findings

The comparison of the results of biased and debiased ranking indicates that the best and worst suppliers did not change, but the ranking of suppliers changed. As a result, it is shown that, to obtain more accurate results, employing debiasing strategies is beneficial.

Originality/value

To the best of the author's knowledge, this approach is a novel way to cope with the cognitive biases. Applying this methodology easily to other MCDM techniques will help the decision makers to take more accurate decisions.

Active Confirmation Bias in the Evaluative Processing of Food Images

Predictive processing is fundamental to many aspects of the human mind, including perception and decision-making. It remains to be elucidated, however, in which way predictive information impacts on evaluative processing, particularly in tasks that employ bivalent stimulus sets. Various accounts, including framing, proactive interference, and cognitive control, appear to imply contradictory proposals on the relation between prediction and preference formation. To disambiguate whether predictive cues produce congruent biases versus opponent mechanisms in evaluative processing, we conducted two experiments in which participants were asked to rate individual food images. The image database included appetitive and aversive items. In each trial, a cue predicted, with varying degrees of reliability, the valence of the impending food image. In both experiments, we found that the ratings exhibited congruent biases as a function of the reliability of the predictive cue, with the highest evaluations following the most reliable positive-valence predictions. Eye prepositioning further showed a selective spatial bias suggestive of response preparation in line with the predictions. The response times also exhibited a pattern of results consistent with selective preparation, producing slow responses following invalid predictions. The data suggested an active form of evaluative processing, implementing a confirmation bias that aims to accommodate the prediction.

The Temptation of Zero Price: Event-Related Potentials Evidence of How Price Framing Influences the Purchase of Bundles

Studies have revealed that consumers are susceptible to price framing effect, a common cognitive bias, due to their limited capacity in processing information. The effect of price framing in a bundling context and its neural correlates, however, remain not clearly characterized. The present study applied the event-related potentials (ERPs) approach to investigate the role of price framing in information processing and purchase decision making in a bundling context. Three price frames were created with practically identical total prices (with a maximum difference of ¥0.1, which was about equal to 0.016 US dollars) for a bundle with two components, a focal product and a tie-in product. In normal price condition (NP), both the focal and tie-in products were offered at a normal discounted price; in zero price condition (ZP), the tie-in product was offered free while the total price of the bundle remained the same as NP; whereas in low price condition (LP), the tie-in product was offered at a low token price (¥0.1), and the focal product shared the same price as the focal product of ZP. The behavioral results showed a higher purchase rate and a shorter reaction time for ZP in contrast to NP. Neurophysiologically, enlarged LPP amplitude was elicited by ZP relative to NP, suggesting that ZP triggered a stronger positive affect that could motivate decision to buy. Thus, this study provides both behavioral and neural evidence for how different price framing information is processed and ultimately gives rise to price framing effect in purchase decision making.