Realism of the face lies in skin and eyes: Evidence from virtual and human agents

Pareidolic faces receive prioritized attention in the dot-probe task

Face pareidolia occurs when random or ambiguous inanimate objects are perceived as faces. While real faces automatically receive prioritized attention compared with nonface objects, it is unclear whether pareidolic faces similarly receive special attention. We hypothesized that, given the evolutionary importance of broadly detecting animacy, pareidolic faces may have enough faceness to activate a broad face template, triggering prioritized attention. To test this hypothesis, and to explore where along the faceness continuum pareidolic faces fall, we conducted a series of dot-probe experiments in which we paired pareidolic faces with other images directly competing for attention: objects, animal faces, and human faces. We found that pareidolic faces elicited more prioritized attention than objects, a process that was disrupted by inversion, suggesting this prioritized attention was unlikely to be driven by low-level features. However, unexpectedly, pareidolic faces received more privileged attention compared with animal faces and showed similar prioritized attention to human faces. This attentional efficiency may be due to pareidolic faces being perceived as not only face-like, but also as human-like, and having larger facial features-eyes and mouths-compared with real faces. Together, our findings suggest that pareidolic faces appear automatically attentionally privileged, similar to human faces. Our findings are consistent with the proposal of a highly sensitive broad face detection system that is activated by pareidolic faces, triggering false alarms (i.e., illusory faces), which, evolutionarily, are less detrimental relative to missing potentially relevant signals (e.g., conspecific or heterospecific threats). In sum, pareidolic faces appear "special" in attracting attention.

Corneal reflections and skin contrast yield better memory of human and virtual faces

Virtual faces have been found to be rated less human-like and remembered worse than photographic images of humans. What it is in virtual faces that yields reduced memory has so far remained unclear. The current study investigated face memory in the context of virtual agent faces and human faces, real and manipulated, considering two factors of predicted influence, i.e., corneal reflections and skin contrast. Corneal reflections referred to the bright points in each eye that occur when the ambient light reflects from the surface of the cornea. Skin contrast referred to the degree to which skin surface is rough versus smooth. We conducted two memory experiments, one with high-quality virtual agent faces (Experiment 1) and the other with the photographs of human faces that were manipulated (Experiment 2). Experiment 1 showed better memory for virtual faces with increased corneal reflections and skin contrast (rougher rather than smoother skin). Experiment 2 replicated these findings, showing that removing the corneal reflections and smoothening the skin reduced memory recognition of manipulated faces, with a stronger effect exerted by the eyes than the skin. This study highlights specific features of the eyes and skin that can help explain memory discrepancies between real and virtual faces and in turn elucidates the factors that play a role in the cognitive processing of faces.