Moral elevation: Indications of functional integration with welfare trade-off calibration and estimation mechanisms

Rational inferences about social valuation

The decisions made by other people can contain information about the value they assign to our welfare-for example how much they are willing to sacrifice to make us better off. An emerging body of research suggests that we extract and use this information, responding more favorably to those who sacrifice more even if they provide us with less. The magnitude of their trade-offs governs our social responses to them-including partner choice, giving, and anger. This implies that people have well-designed cognitive mechanisms for estimating the weight someone else assigns to their welfare, even when the amounts at stake vary and the information is noisy or sparse. We tested this hypothesis in two studies (N=200; US samples) by asking participants to observe a partner make two trade-offs, and then predict the partner's decisions in other trials. Their predictions were compared to those of a model that uses statistically optimal procedures, operationalized as a Bayesian ideal observer. As predicted, (i) the estimates people made from sparse evidence matched those of the ideal observer, and (ii) lower welfare trade-offs elicited more anger from participants, even when their total payoffs were held constant. These results support the view that people efficiently update their representations of how much others value them. They also provide the most direct test to date of a key assumption of the recalibrational theory of anger: that anger is triggered by cues of low valuation, not by the infliction of costs.

Coalitionality shapes moral elevation: evidence from the U.S. Black Lives Matter protest and counter-protest movements

Witnessing altruistic behaviour can elicit moral elevation, an emotion that motivates prosocial cooperation. This emotion is evoked more strongly when the observer anticipates that other people will be reciprocally cooperative. Coalitionality should therefore moderate feelings of elevation, as whether the observer shares the coalitional affiliation of those observed should influence the observer's assessment of the likelihood that the latter will cooperate with the observer. We examined this thesis in studies contemporaneous with the 2020 Black Lives Matter (BLM) protests. Although BLM protests were predominantly peaceful, they were depicted by conservative media as destructive and antisocial. In two large-scale, pre-registered online studies (total N = 2172), political orientation strongly moderated feelings of state elevation elicited by a video of a peaceful BLM protest (Studies 1 and 2) or a peaceful Back the Blue (BtB) counter-protest (Study 2). Political conservatism predicted less elevation following the BLM video and more elevation following the BtB video. Elevation elicited by the BLM video correlated with preferences to defund police, whereas elevation elicited by the BtB video correlated with preferences to increase police funding. These findings extend prior work on elevation into the area of prosocial cooperation in the context of coalitional conflict.

Rational information search in welfare-tradeoff cognition

One of the most important dimensions along which we evaluate others is their propensity to value our welfare: we like people who are disposed to incur costs for our benefit and who refrain from imposing costs on us to benefit themselves. The evolutionary importance of social valuation in our species suggests that humans have cognitive mechanisms that are able to efficiently extract information about how much another person values them. Here I test the hypothesis that people are spontaneously interested in the kinds of events that have the most potential to reveal such information. In two studies, I presented participants (Ns = 216; 300) with pairs of dilemmas that another individual faced in an economic game; for each pair, I asked them to choose the dilemma for which they would most like to see the decision that the individual had made. On average, people spontaneously selected the choices that had the potential to reveal the most information about the individual's valuation of the participant, as quantified by a Bayesian ideal search model. This finding suggests that human cooperation is supported by sophisticated cognitive mechanisms for information-gathering.

Transmission of environmentally responsible behavior between tourist destination employees and tourists: The role of moral elevation and environmental knowledge

Introduction

Tourists' environmental misconduct is the primary reason for the environmental destruction that tourist sites experience; nevertheless, their environmentally responsible behavior is also a major push for the improvement of the environment. The main goal of this study is to induce tourists to adopt proactive environmental responsibility behaviors.

Methods

A total of 455 valid questionnaires were obtained from China and analyzed using multiple linear regression.

Results

The findings of this study indicate employees' environmentally responsible behavior (E-ERB) in tourist destinations has a positive impact on tourists' environmentally responsible behavior (T-ERB). In the mediating variable of moral elevation, the correlation between E-ERB and T-ERB is mediated by elevating emotions and views of humanity. And desire to be a better person did not play a mediating role in the relationship between E-ERB and T-ERB. Additionally, environmental knowledge moderates the transmission path of the impact of E-ERB and T-ERB via elevating emotions. With high environmental knowledge, the transmission path of the impact of employees' environmentally responsible behavior of the tourist destination on tourists' environmentally responsible behavior via elevating emotions will be enhanced.

Discussion

We propose a new perspective to explain the transmission mechanism between employees' environmentally responsible behavior and tourists' environmentally responsible behavior in tourism destinations, which will help to expand our understanding of the relationship between employees' behavior and tourists' behavior. We expect our study to spark more exploration of the contagion of positive behavior in the field of environmental psychology.