Seniors' loyalty to social network sites: Effects of social capital and attachment

An exploration of the role played by attachment factors in the formation of social media addiction from a cognition-affect-conation perspective

More and more users are overusing social media and the situation is getting worse, yet there is still a lack of research on social media addiction. Based on attachment theory and the Cognition-Affect-Conation (CAC) framework, this study combines the perception of intrinsic motivation and the technical features of social media as extrinsic motivators and explores the formative factors in social media addiction. The results show that social media addiction is determined by an individual's emotional and functional attachment to the platform, and that attachment is in turn influenced by intrinsic motivation (perceived enjoyment and perceived relatedness) and extrinsic motivation (functional support and information quality). The SEM-PLS technique was used to analyze the data collected from a questionnaire survey of 562 WeChat users. The results showed that social media addiction is determined by an individual's emotional and functional attachment to the platform. This attachment is, in turn, influenced by intrinsic motivation (perceived enjoyment and perceived relatedness) and extrinsic motivation (functional support and informational quality). The study first explains the latent antecedents of social media addiction. Second, it examines user attachment, particularly the role of emotional and functional attachment, and explores the platform technology system, which plays a key role in the development of addiction. Third, it extends attachment theory to the study of social media addiction.

How attachment affects users’ continued use intention of tourism mobile platform: A user experience perspective

Continued use intention of customers is a critical factor in the development of tourism mobile platforms (TMP), which reflects the degree of users’ attachment to the platforms. However, existing research in this field intends to investigate users’ attachment to a TMP by focusing on the overall cognitive satisfaction of the users, which deviates from the “cognition-affect” framework in psychology. Following the stimulus–organism–response (S-O-R) framework, this paper draws upon the attachment theory and the user experience theory, and proposes a model depicting how service experience of TMP affects users’ intention to keep using the TMP through the mediation effect of platform attachment. The empirical results (N = 276) showed that functional experience and social experience positively affect TMP users’ development of platform attachment (i.e., platform dependence and platform identity), which in turn enhance their intention to continuously obtain and provide tourism information via the TMP. This study expands the research on the continued use of TMP from an attachment perspective and contributes to the field in both theoretical and practical levels.

Corporate Users' Attachment to Social Networking Sites: Examining the Role of Social Capital and Perceived Benefits

The debate on the pros and cons of employee attachment to social networking sites (SNS) has led to social media policy paralysis in many organizations, and often a prohibition on employee use of SNS. This paper examines corporate users' attachment to SNS. An analysis of 316 survey responses showed that corporate users' socialization in large public SNS was steeped in perceived work-related benefits, which in turn nourished their SNS attachment. Social use outperformed informational use in generating perceived work-related benefits from SNS. Weak ties in large heterogeneous networks resulted in strategic and operational benefits, whereas the effects of strong bonding in homogenous networks were limited to operational benefits. The paper contributes to research on SNS use by corporate users and the debate on the effect of SNS use for work. The findings will benefit SNS strategists of organizations and policymakers to exploit the benefit potential of public SNS.

The Impact of Social Media Influencers Raffi Ahmad and Nagita Slavina on Tourism Visit Intentions across Millennials and Zoomers Using a Hierarchical Likelihood Structural Equation Model

Background: In this paper, we examine how social media influencers can influence visit intention, especially in the case of Raffi Ahmad and Nagita Slavina, a top influencer who by 2 September 2021 had reached 21.3 M subscribers on YouTube and 54.9 m followers on Instagram with an engagement rate of 0.42%. The focus of this study is Generation Y or Millennials (born 1981–1996) and Generation Z (born 1997–2012). Design/methodology/approach: Snowball sampling was performed to arrive at a representative group of Millennials. Data analysis was performed using hierarchical likelihood via structural equation modeling. Findings: The study results are helpful for a comprehensive understanding of factors affecting visit intention. Effects of the study results summary, tourists from Generations Y and Z are thriving within the internet of things and the digital age, an era in which information can be accessed via various forms of technology across multiple platforms. Practical implications: We discuss and identify the relative importance of each factor through the use of logistics with variational approximation and structural equation models using hierarchical likelihood. Originality: The technique we use is an integrated and extended version of the structural equation model with hierarchical likelihood estimation and features selection using logistics variational approximation.

Consumer Flow Experience of Senior Citizens in Using Social Media for Online Shopping

The senior market signifies an enormous, rapidly expanding segment, and this research aimed to investigate this segment by proposing a theoretical model incorporating the antecedents of consumer flow experience, flow theory, and technology acceptance model (TAM) devised for determining social media purchase intention. This study focuses on the senior citizens engaged in shopping using social media located in Pakistan. A total of 300 senior citizens were selected. An online survey was conducted with the help of a marketing research agency located in Pakistan. The data were analyzed using the partial least squares (PLS) method. According to the results, the antecedents, such as feedback, enjoyment, and time distortion were found to be in a positive relationship with flow experience, however, the concentration did not have a significant effect on the flow. Furthermore, the flow was found to be in a significant relationship with social media purchase intention and TAM. Finally, TAM was also found to be in a positive significant relationship with social media purchase intention. This research contributes to the constantly expanding volume of the utilization of social media by the senior market segment population for buying and producing the highly valuable knowledge for manufacturers, wholesalers, vendors, and a huge number of senior customers.

Analysis of the Effectiveness of Promotion Strategies of Social Platforms for the Elderly with Different Levels of Digital Literacy

This paper aimed to examine the effectiveness of social platform promotion strategies for the elderly with different digital literacy. Despite extensive research on the development of youth-oriented social platforms, research on the development of social platforms specifically targeting older adults with varying levels of digital literacy is lacking. The elderly population is divided into passive information receivers (PIRs) and active information seekers (AISs) according to their information seeking expertise, and an empirical study was conducted to assess the behavioral characteristics of PIRs and AISs. Grounded in innovation diffusion research and our empirical results, an agent-based model was developed, and the impact of the proportion of PIRs on the macro result of the social platform adoption (i.e., market penetration) and the impact of promotional strategies on market penetration under different proportions of PIRs were analyzed. The results demonstrate a direct negative effect of the proportion of PIRs on market penetration and a moderating effect on the effectiveness of various promotional strategies.

Psychological Capital of MIS Development Teams, System Effectiveness, and Social Innovation: A Systematic Literature Review

Inter-organizational information systems are critical in the modern business world, as a large portion of economic activities are done through inter-organizational collaborations. One such important collaboration is social innovation/entrepreneurship, which involves multiple parties from diverse areas cooperating in major tasks. Against such a backdrop, exploring beneficial factors for organizational members to actively develop and/or make good use of a management information system (MIS) for collaborative performance has become a vital research question. This conceptual paper argues that positive psychology is critical to encourage members to volunteer to construct an MIS that facilitates social innovation effectiveness. Specifically, we discuss the four dimensions of psychological capital (i.e., hope, optimism, self-efficacy, and resilience) on effective inter-organizational MIS attributes (e.g., connectivity), and on the consequences of social innovation. At the core of this discussion, we believe that a positive psychological foundation is a driver for staff effort to contribute to a better MIS, which could benefit social innovation success. This research contributes by offering inspiration for future studies to link the micro- and macro-level aspects of social innovation and entrepreneurship phenomena.

Antecedents and consequences of social networking site knowledge sharing by seniors

Purpose

Understanding elders’ experience and knowledge-sharing behaviors online have become significant issues in this aging society. In this study, the purpose of this paper is to summarize and validate the factors that influence the intention of elders to share knowledge online, and assess whether seniors’ knowledge-sharing behaviors affect their sense of meaning in life.

Design/methodology/approach

In total, 49 senior students were invited as participants to join the social networking site (SNS) and share knowledge on the platform. After a month of knowledge-sharing activities, questionnaires were distributed to all the participants. All the 49 participants returned completed questionnaires. To verify the results obtained via the above quantitative data analysis, follow-up interviews were conducted with one popular computer instructor and four seniors (who are experienced users of the SNS). Open-ended questions were employed to understand the motivations for sharing knowledge in a virtual community and the benefits obtained from sharing.

Findings

The results indicate that sharing vision, community identification, and social interaction ties are the main factors that influence the sharing of knowledge by seniors on SNSs. In addition, sharing knowledge on SNSs has a positive influence on seniors’ meaning in life. Follow-up interviews conducted also validate the results obtained.

Originality/value

Understanding elders’ experience and knowledge-sharing behaviors online have become significant issues in this aging society. It can not only benefit younger generations but also enable them to age gracefully. Rare SNSs similar to the one used in the study were found on the Facebook during our research.