Virtual technologies in supporting sustainable consumption: From a single-sensory stimulus to a multi-sensory experience

Portable and Self-Powered Sensing AI-Enabled Mask for Emotional Recognition in Virtual Reality

With the increasing development of metaverse and human-computer interaction (HMI) technologies, artificial intelligence (AI) applications in virtual reality (VR) environments are receiving significant attention. This study presents a self-sensing facial recognition mask (FRM) utilizing triboelectric nanogenerators (TENG) and machine learning algorithms to enhance user immersion and interaction. Various TENG negative electrode materials are evaluated to improve sensor performance, and the efficacy of a single sensor is confirmed. For accurate facial movement and emotion detection, different machine learning algorithms are assessed, leading to the selection of an advanced data processing method with a two-layer long short-term memory model, which achieves 99.87% accuracy. The practical applications of the FRM system in virtual reality, including psychotherapy and HMI scenarios, are validated through mathematical models. Additionally, a digital twin-based monitoring platform is developed using 5G, database, and visualization technologies to oversee the user status. Overall, these innovative approaches overcome the limitations of existing face recognition technologies, including environmental interference and high cost, compared with other facial recognition technologies.

Unveiling the impact of synergy between digitalization and greening on urban employment in China

Digitalization and greening are two major characteristics of economic and social development, and promoting the deep synergy of these two factors has significant practical relevance for employment. However, the question of whether synergy between digitalization and greening promotes or hinders employment has not been answered in the literature. Therefore, a synergistic framework was first constructed for urban greening and digitalization based on green pulling and the digital empowerment mechanism. By using data from 281 cities in China from 2011 to 2021, the synergistic effects of digitalization and greening on employment and its underlying mechanisms were explored in this study. The findings revealed that (1) the synergistic development of these two factors can indeed promote employment, and this result remains valid after numerous robustness tests are performed. (2) Mechanism analysis revealed that the synergy can enhance employment by promoting regional innovation and entrepreneurship and increasing human capital investment. (3) Heterogeneity analysis showed that there was a more significantly positive effect on employment in the tertiary industry, in eastern and central regions, and among governments with a greater preference for innovation. (4) Further research has shown that this synergy has a prominent spatial spillover effect on employment, and it remains valid after the matrix is replaced. These results offer policy references for fully unleashing the employment-creating effect of the synergy between digitalization and greening and thereby achieving high-quality development.

Stay circular economy, empowerment, and natural resource utilization factual factors for SDG 12? The principal role of digital technologies

Recently, the UN has suggested several green initiatives to adopt renewable energy consumption in human & economic activities. Therefore, most practitioners have followed the responsible production & consumption (RP&C) pattern under SDG 12 to increase economic progress. This study considers the top 15 circular economies that are ruthless in producing and consuming energy greenly. This study finds the circular economy, digital technologies, natural resource utilization, empowerment, environmental policy, and environmental degradation as decisive factors for the RP&C of energy. Similarly, the current empirical research utilizes an advanced series of estimators to investigate the study's objective. However, the long-term outcomes show a significant contribution to responsible production by circular economy while remaining insignificant for production. Under RP&C base models, this study obtains a 1.830% change in consumption and 0.135% in energy production via a significant shift in digital technologies. Furthermore, environmental policy and empowerment are positively associated with RP&C in the specified region. The role of natural resources is inversely but insignificantly related to responsible consumption and vice versa for the production side. Rising environmental concerns show a heterogeneous role for both models. This study also investigates the mediating role of digital technologies on circular economy, natural resources, and empowerment and supports the positive association in RP&C. This study suggests some implications to support SDG 12 further.

Impact of ecological presence in virtual reality tourism on enhancing tourists' environmentally responsible behavior

In an era where environmental conservation is increasingly critical, identifying pathways through which technological innovations like virtual reality tourism (VRT) can promote sustainable behaviors is vital. This study investigates the impact of 'ecological presence', a newly proposed sub-dimension of presence in VRT, on tourists' environmentally responsible behavior (TERB). Through structural equation modeling and fuzzy set qualitative comparative analysis of data from 290 participants, we unveil that ecological presence-defined as the authenticity and immersion of tourists in virtual ecological environments-significantly bolsters biospheric values, environmental self-identity, and personal norms. Additionally, our findings indicate that ecological presence in VRT indirectly promotes TERB, predominantly through the mediation of enhanced biospheric values and environmental self-identity. Notably, ecological presence, biospheric values, and environmental self-identity constitutes a sufficient condition for achieving a high level of TERB. This research highlights the potential of VRT as an innovative tool for tourism administrators to foster environmental stewardship, offering a novel approach to leveraging technology for conservation efforts.

The use of virtual exhibition to promote exhibitors' pro-environmental behavior: The case study of Zhejiang Yiwu International Intelligent Manufacturing Equipment Expo

This study investigates the role of virtual exhibition attributes (navigation, ubiquity, vividness, interactivity, visualization) in creating positive perceived green performance and satisfaction of exhibitors, thus benefiting the exhibitors' sustainable behaviors of Eco-exhibition. Two studies were conducted to verify the proposed hypotheses. In Study 1, 417 samples were collected from 2021 ME-Expo of China to test the model. In Study 2, the follow-up interviews were conducted with 18 participants to validate the quantitative results and gain deeper insights. The results of Study 1 indicate that adopting virtual exhibitions is critical in predicting exhibitors' perceived performance and satisfaction, which in turn, influences their pro-environmental behavior. The results of Study 2 confirmed above mentioned relationship, and interviewees indicate that the emergence of virtual exhibitions should be a long-term strategy for sustainable development in the exhibition industry.

Storytelling and user experience in the cultural metaverse

Enthusiasm for the metaverse is intensifying in academia and industries. The metaverse is a complex concept, combining many technologies to create many different types of user experiences (UX), depending on the intended use. The cultural metaverse was first introduced in this study. This study is an initial attempt to fill the gaps in the practical research and storytelling research in the metaverse. Augmented reality (AR) technology is an applicative tool in cultural experience, which displays computer - generated virtual information on a real-world scene. AR displays digital information realistically, making it appear to be part of the actual environment, deepening or expanding the user's understanding of "reality". This study constructed a cultural metaverse using the innovative AR storytelling. The cultural metaverse is a new cultural ecology in which advanced information technologies are deeply integrated with cultural spaces and exhibits. It combines digital technologies and cultural industries, mixing virtual space and physical space to facilitate the UX in cultural experiences. In this study, the existing AR e-book and the innovative AR version were compared while measuring multiple aspects of UX, including presence, flow, enjoyment, education, and engagement. By analyzing questionnaire data from two groups with a total of 368 participants, the results indicated that the innovative AR storytelling produced a better UX across all variables compared to the AR e-book application. Overall, innovative AR storytelling allows visitors to transition between real and virtual spaces, enriches their interactive experience, and improves user engagement with the metaverse exhibition of cultural experience. Therefore, practitioners can construct a primary cultural metaverse through innovative AR storytelling.

The Effects of Mindfulness on Sensory Marketing: The Role of Mental Imagery Vividness and the Sensory Type Number

Mindfulness refers to paying attention to the present sensation, attention, and thoughts without judgment and is proven to enhance sensations. Although researchers began to investigate the role of mindfulness in consumer decision-making, few studies pay attention to the impact of mindfulness on the effect of sensory marketing. In the current study, we investigated whether and how mindfulness enhances the purchase intentions of sensory marketing products. We conducted three studies (n = 593) to test our hypotheses. The first study tested the correlation between trait mindfulness and the purchase intentions of sensory ads. The results showed that the level of trait mindfulness and purchase intentions were positively correlated. The second study primed the state mindfulness of participants and demonstrated that high-level state mindfulness enhanced purchase intentions, which was moderated by the number of sensory types. The third study further tested the mental imagery vividness and proved the mediating role of vividness between state mindfulness and purchase intentions. The current study shows the enhancing effect of mindfulness on purchase intentions. This effect is moderated by the number of sensory types and mediated by the vividness of mental images. Our study illustrates the critical contribution of mindfulness to promoting sensory marketing.

Defining Virtual Consumerism Through Content and Sentiment Analyses

This study set out to better understand virtual consumerism (VC) by applying natural language processing (NLP) methods for sentiment and content analyses. A total of 318 articles related to VC were identified on theguardian.com Web site and analyzed by text mining methodology. A thematic, content analysis using the Leximancer program was performed to explore VC as a concept, and its related concepts and concept associations. For the purposes of "deep-dive insights," further content and sentiment analyses were performed with MonkeyLearn and valence aware dictionary for sentiment reasoning. This triangulation in methodology enabled a comprehensive unstructured qualitative data analysis. The study identified key themes that characterize and define VC. It uncovered that, although there is predominantly positive sentiment toward VC reported in The Guardian online articles, negative sentiment also exists, presenting challenges for the industry to maneuver. The findings reveal that in the context of VC, a virtual experience is also a social experience in a virtual space, which is becoming and evolving. There are certain industries and sectors that are embracing VC, such as marketing, advertising and public relations, software development/IT, art/design, and entertainment, as well as science/technology. Some sectors and industries are experiencing challenges, such as security/law enforcement and medical, and hence display negative sentiment toward VC. Overall, this study presents a working definition of VC, a synopsis of the state of VC, and highlights areas for potential research to further our understanding of this phenomenon. It contributes to an improved understanding of VC for the industry and academia, and provides impetus for future studies focused on the emergent VC-relevant conceptual relationships.

Using interpretative phenomenological analysis to gain a qualitative understanding of presence in virtual reality

Quantitative methods have thus far been the predominant methodological stance of virtual presence research, leaving much to be desired in terms of qualitative understanding. Yet, virtual experiences are a highly personal engagement, unique to each individual, and their presence in virtual reality can be viewed in terms of its experiential individuality. This aspect of the virtual experience is overlooked by conventional quantitative methods, which clusters ratings or scores to form group deductions. Therefore, to address the qualitative gap in the literature and provide an appropriate examination of virtual experiences from the perspective of the individual, an Interpretative Phenomenological Approach was undertaken. This alternate methodology sought to reveal which aspects of virtual experiences users identify as enabling feelings of presence. Examination of common themes among accounts of individuals were performed, to investigate the generation of feelings of presence in virtual reality. Online recruitment provided six interviewees who participated in online semi-structured interviews, prior to Interpretive Phenomenological Analysis. Three superordinate themes were identified: visual satisfaction, freedom of interaction and suspension of real life. Expectance, realism and prevention of disbelief are among the sub-themes identified that contributed to the interviewee's highly present experiences. The identified themes demonstrated the greatest influences of enabling a deeper sense of presence, in turn enhancing their experiences within virtual reality. In acknowledging these mitigating influences, it is hoped this may enable future virtual systems to build upon the research provided and produce consistently high-presence experiences. Consequently, this can aid educational, therapeutic and entertainment applications of virtual reality.

The Effects of Sensory Cues on Immersive Experiences for Fostering Technology-Assisted Sustainable Behavior: A Systematic Review

Games are consistently acknowledged as a powerful approach that can significantly impact people’s behavior towards living in a sustainable way. Sensory cues are regarded as influential factors in facilitating immersive experiences in gamified applications to foster sustainable behavior. As our perception of an environment is influenced not only by what we can see but also by additional sensory input such as sound and touch, additional sensory information can be part of the participant’s experience. This study systematically scrutinized game-based applications containing sensory cues to interpret current technology-assisted sustainable behavior development. This study provides a review of the impact of the sensory signals offered by video games, virtual reality, and augmented reality on pro-environmental behavioral intention. This research found that human senses can change the perception of immersion in multiple ways: visual (dimensions, angles, color), auditory (music, dialogue), and haptic, and these can affect sustainable behavior. Thus, we argue that multiple sensory modalities provide more opportunities to influence users to act sustainably. Based on the results, the theoretical contribution of this paper emphasizes the level of immersion, which is closely related to various sensory perceptions, and explains the correlation between them. In terms of industrial applications, it provides game designers, developers of VR and AR applications, and planners of sustainable education guidelines for the adoption of immersive scenarios.