The benefit of virtue signaling: Corporate sleight-of-hand positively influences consumers' judgments about "social license to operate"

Social Licence to Operate: What Can Equestrian Sports Learn from Other Industries?

Simple Summary

Most societies regulate human activities using laws that state clearly what is, and is not, legally permissible. However, there is a second layer of permission that is granted—or revoked—by the public. This second layer is known as a ‘social licence to operate’ (SLO), and it represents an intangible, implicit agreement between the public and an industry or group. The public may approve of an activity, in which case it can proceed with minimal formalised restrictions, or it may disapprove, and this may herald legal restrictions, or even an outright ban. This review discusses the concept of SLO in relation to equestrianism. Experience from other industries suggests that, to maintain its SLO, equestrianism should take an ethics-based, proactive, progressive, and holistic approach to the protection of equine welfare, and should establish the trust of all stakeholders, including the public. Trust will only ensue if society is confident that equestrianism operates transparently, that its leaders and practitioners are credible, legitimate, and competent, and that its practice reflects society’s values. Earning and maintaining this status will undoubtedly require substantial effort and funding—inputs that should be regarded as an investment in the future of the sport.

Abstract

The concept of ‘social licence to operate’ (SLO) is relevant to all animal-use activities. An SLO is an intangible, implicit agreement between the public and an industry/group. Its existence allows that industry/group to pursue its activities with minimal formalised restrictions because such activities have widespread societal approval. In contrast, the imposition of legal restrictions—or even an outright ban—reflect qualified or lack of public support for an activity. This review discusses current threats to equestrianism’s SLO and suggests actions that those across the equine sector need to take to justify the continuation of the SLO. The most important of these is earning the trust of all stakeholders, including the public. Trust requires transparency of operations, establishment and communication of shared values, and demonstration of competence. These attributes can only be gained by taking an ethics-based, proactive, progressive, and holistic approach to the protection of equine welfare. Animal-use activities that have faced challenges to their SLO have achieved variable success in re-establishing the approval of society, and equestrianism can learn from the experience of these groups as it maps its future. The associated effort and cost should be regarded as an investment in the future of the sport.

Exploring presentations of sustainability by US synthetic biology companies

The field of synthetic biology is increasingly being positioned as a key driver of a more sustainable, bio-based economy, and has seen rapid industry growth over the past 15 years. In this paper we undertake an exploratory investigation of the relationship between sustainability and synthetic biology, identifying and analyzing sustainability-related language on the public websites of 24, US-based synthetic biology companies. We observe that sustainability is a visible part of the self-presentation of the nascent synthetic biology industry, explicitly mentioned by 18 of the 24 companies. The dominant framing of sustainability on these company websites emphasizes environmental gains and "free-market" approaches to sustainability, with little explicit mention of social dimensions of sustainability such as access, justice or intergenerational equity. Furthermore, the model of sustainability presented focuses on incremental transition towards environmental sustainability through direct substitution of products and processes using bioengineered alternatives (n = 16 companies), with no change in societal consumption or policy frameworks required in order to see sustainability gains. One-third of the companies analyzed (n = 8) mention "nature" on their websites, variously framing it as a resource to be managed or as a source of inspiration; whether the latter signals a potentially more complex relationship with nature than advanced free-market models of sustainability remains to be seen. As the synthetic biology industry begins to grow in size and visibility, we suggest this is an opportune time for the community to engage in explicit deliberation about its approach to sustainability.