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Fan X, Lu J, Qiu M, Xiao X. Changes in travel behaviors and intentions during the COVID-19 pandemic and recovery period: A case study of China. JOURNAL OF OUTDOOR RECREATION AND TOURISM 2023; 41:100522. [PMID: 37521263 PMCID: PMC9046066 DOI: 10.1016/j.jort.2022.100522] [Citation(s) in RCA: 6] [Impact Index Per Article: 3.0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Subscribe] [Scholar Register] [Received: 06/25/2021] [Revised: 04/21/2022] [Accepted: 04/22/2022] [Indexed: 06/18/2023]
Abstract
The COVID-19 pandemic severely hit the tourism industry in China and worldwide. Chinese government adopted extensive nonpharmaceutical interventions (NPIs) to control it. COVID-19 has been well under control since April 2020 and China entered into a unique recovering period. The aim of this study is to examine how the COVID-19 pandemic changed residents' travel behaviors and intentions and investigate the theoretical factors associated with these changes during the pandemic and the recovery period. This study used a mixed-methods approach by combining quantitative surveys (N = 1,423) and qualitative interviews (N = 34). We extended the theory of planned behavior (TPB) to include other emerging factors in the context of the COVID-19 pandemic, such as risk perception, tourist trust, and charitable attitude. Our findings show that COVID-19 changed respondents' travel preferences in different ways, for example, tend to choose natural/outdoor/uncrowded attractions over cultural/indoor/crowded attractions. Second, respondents' domestic travel behaviors and intentions were positively associated with constructs in TPB, charitable attitude to contribute to the recovery of the tourism industry, tourists' trust in domestic COVID-19 control, and awareness of destinations' promotion strategies, while domestic travel intentions were negatively associated with risk perception. Third, concerns about the international COVID-19 control and travel restrictions were the two major factors affecting residents' intentions to travel abroad. Finally, we highlighted the management implications including implementing strict preventive measures while improving the effectiveness, increasing tourists' trust, and adopting diverse marketing and promotion strategies.
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Affiliation(s)
- Xuecong Fan
- Hainan University-Arizona State University Joint International Tourism College, Hainan University, Haikou, Hainan, 570228, China
- School of Community Resources and Development, Arizona State University, Phoenix, AZ, USA, 85004
| | - Junyu Lu
- Hainan University-Arizona State University Joint International Tourism College, Hainan University, Haikou, Hainan, 570228, China
- School of Community Resources and Development, Arizona State University, Phoenix, AZ, USA, 85004
| | - Miaoxi Qiu
- Hainan University-Arizona State University Joint International Tourism College, Hainan University, Haikou, Hainan, 570228, China
- School of Community Resources and Development, Arizona State University, Phoenix, AZ, USA, 85004
| | - Xiao Xiao
- Hainan University-Arizona State University Joint International Tourism College, Hainan University, Haikou, Hainan, 570228, China
- School of Community Resources and Development, Arizona State University, Phoenix, AZ, USA, 85004
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Prediction of Knowledge Management for Success of Franchise Hospitality in a Post-Pandemic Economy. SUSTAINABILITY 2020. [DOI: 10.3390/su12208755] [Citation(s) in RCA: 11] [Impact Index Per Article: 2.2] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 11/16/2022]
Abstract
Due to its unpredictability, the novel coronavirus (COVID-19) pandemic has changed the global business climate and commercial management practices in unprecedented ways. As a direct result of the pandemic, the hospitality and tourism sectors have shut down, and business failure rates have occurred exponentially. The franchise hospitality industry has experienced significant impact and challenged a basic understanding of knowledge management (KM) implementation in the face of the COVID-19 outbreak. A strategic KM implementation practice can not only guide a large-scale operation, but also adjust an organization’s performance and competitiveness. The purpose of this study is to examine the influential criteria of success through effective KM implementation and to predict the probability of successful KM in a post-pandemic era. The conceptual framework for KM applies an analytic hierarchical prediction model reliant upon consistent fuzzy preference relations to assist the franchise hospitality sector’s consciousness of the influential criteria. An empirical case study is used to apply pairwise comparisons used to determine the priority weights and two possible outcomes. The case study will assist franchise organizations to analyze whether or not to implement KM, interdict application, or adopt revised actions. This assistance will enhance the success possibility of KM implementation within such a crisis environment. This study uses a case setting by assessing 15 franchises hospitality experts’ opinions in Taiwan relevant to KM implementation.
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