Social value orientation modulates context-based social comparison preference in the outcome evaluation: An ERP study

Competition influences outcome processing involving social comparison: An ERP study

In a complicated social context, outcome evaluation involves not only oneself but also others in relation to the self (i.e., social comparison). Previous event-related potential (ERP) studies have investigated the processing of social comparison-related outcomes when one's interests are independent of the interests of others (i.e., noncompetition circumstances). However, it is unclear how social comparison-related outcomes are processed in the brain when there are conflicts of interest between oneself and others (i.e., competition circumstances). To address this issue, participants in the current study were asked to perform an attentional task with several peers and were subsequently presented with self-related outcomes (i.e., the performance difference between the current trial and several preceding trials) and social comparison-related outcomes (i.e., the performance difference between oneself and their peer). Importantly, rewards and punishments were based on social comparison-related outcomes in the competition condition and on self-related outcomes in the noncompetition condition. ERP results revealed that in the competition condition, positive outcomes involving social comparison elicited a greater P300 response than negative outcomes, whereas this effect was not observed in the noncompetition condition. Additionally, there was generally a larger late positive potential (LPP) response to negative outcomes involving social comparison than to positive outcomes only when one obtained a self-related positive outcome in the competition condition. These findings suggest that competition might strengthen outcome processing involving social comparison at late time ranges relying on self-related outcomes to some extent.

Comparison with others influences encoding and recognition of their faces: Behavioural and ERP evidence

In daily life, faces are often memorized within contexts involving interpersonal interactions. However, little is known about whether interpersonal interaction-related contexts influence face memory. The present study aimed to understand this question by investigating how social comparison-related context affects face encoding and recognition. To address this issue, 40 participants were informed that they and another player each played a monetary game and were then presented with both of their outcomes (either monetary gain or loss). Subsequently, participants were shown the face of the player whom they were just paired with. After all the faces had been encoded, participants were asked to perform a sudden old/new recognition task involving these faces. The results showed that, during the encoding phase, another player's monetary gain, compared to loss, resulted in more negative responses in the N170 and early posterior negativity (EPN)/N250 to relevant players' faces when participants encountered monetary loss and a smaller late positive potential (LPP) response irrespective of self-related outcomes. In the subsequent recognition phase, preceding another player's monetary gain as compared to loss led to better recognition performance and stronger EPN/N250 and LPP responses to the faces of relevant players when participants had lost some amount of money. These findings suggest that the social comparison-related context, particularly self-disadvantageous outcomes in the context, influences the memory of comparators' faces.

Self-construal modulates context-based social comparison preferences in outcome evaluations

Self-construal (SC) describes how people perceive the relationship between themselves and others and is usually divided into interdependent and independent types. Several studies have been conducted on how people with independent and interdependent SC process their own and others' outcomes. However, few studies have investigated the influence of SC on outcome evaluation in a social comparison context. To explore this, we randomly assigned participants to interdependent and independent SC priming groups and analyzed the affects and electrophysiological responses generated when they played gambling games with two pseudo-players. The results showed that self-gambling state, SC, and social comparison interacted to influence feedback-related negativity (FRN). In the self-win condition, performances that differed from others elicited more negative FRN than evenness for both the interdependent and independent groups. In the self-loss condition, this effect was only found in the independent group. These results suggest that the outcome evaluation patterns in social contexts are not fixed but vary according to self-gambling state and SC.

Dissociated modulations of intranasal vasopressin on prosocial learning between reward-seeking and punishment-avoidance

BACKGROUND

As an integral ingredient of human sociality, prosocial behavior requires learning what acts can benefit or harm others. However, it remains unknown how individuals adjust prosocial learning to avoid punishment or to pursue reward. Given that arginine vasopressin (AVP) is a neuropeptide that has been involved in modulating various social behaviors in mammals, it could be a crucial neurochemical facilitator that supports prosocial learning.

METHODS

In 50 placebo controls and 54 participants with AVP administration, we examined the modulation of AVP on the prosocial learning characterized by reward and punishment framework, as well as its underlying neurocomputational mechanisms combining computational modeling, event-related potentials and oscillations.

RESULTS

We found a self-bias that individuals learn to avoid punishment asymmetrically more severely than reward-seeking. Importantly, AVP increased behavioral performances and learning rates when making decisions to avoid losses for others and to obtain gains for self. These behavioral effects were underpinned by larger responses of stimulus-preceding negativity (SPN) to anticipation, as well as higher punishment-related feedback-related negativity (FRN) for prosocial learning and reward-related P300 for proself benefits, while FRN and P300 neural processes were integrated into theta (4-7 Hz) oscillation at the outcome evaluation stage.

CONCLUSIONS

These results suggest that AVP context-dependently up-regulates altruism for concerning others' losses and reward-seeking for self-oriented benefits. Our findings provide insight into the selectively modulatory roles of AVP in prosocial behaviors depending on learning contexts between proself reward-seeking and prosocial punishment-avoidance.

The neuroscience of social comparison and competition

The study of competition from a social comparison perspective offers valuable insights into the neuroscience of social judgment and decision making under uncertainty. When engaging in social comparison, individuals seek and assess information about similarities or differences between others and themselves, in large part to improve their self-evaluation. By providing information about one's relative position, abilities, outcomes, and more, social comparisons can inform competitive judgments and decisions. People reasonably turn to social comparisons to reduce uncertainty before, during, and after competition. However, the extent to which they do so and the behavioral consequences of social comparisons often fail to match the potential benefits of improved self-evaluation. An examination of the developing neuroscience of social comparison and competition in light of the behavioral evidence reveals numerous questions that merit further investigation.

Outcome Evaluation in Social Comparison: When You Deviate from Others

Individuals often measure their performance through social comparison. With the increase in the deviation degree between the self and others, the outcome evaluation of individuals' abilities in the social comparison context is still unknown. In the current study, we used a two self-outcomes × three others' outcomes within-participant design to investigate the effect of the deviation degree of the self versus others in the social comparison context. Event-related potentials (ERPs) were measured while participants performed a three-person dot estimation task with two other people. When participants received positive results, the amplitudes of feedback-related negativity (FRN) and P300 showed a significant gradient change in the degree of deviation between the self and others (even win vs. better win vs. best win conditions). However, we did not find a similar progressive effect when participants received negative results (even loss vs. worse loss vs. worst loss conditions). These findings suggest that the deviation degree affects the primary and later processing stages of social comparison outcomes only when individuals received positive outcomes, which may reflect how people develop an empathic response to others. In contrast, people tended to avoid deeper social comparison that threatened their self-esteem when they received negative outcomes.

Social value orientation modulates behavioral and neural responses to social influence

Substantial studies have investigated the social influence effect; however, how individuals with different social value orientations (SVOs), prosocials and proselfs, respond to different social influences remains unknown. This study examines the impact of positive and negative social information on the responses of people with different SVOs. A face-attractiveness assessment task was employed to investigate the relationships between influence probability, memory, and event-related potentials of social influence. A significant interactional effect suggested that prosocials and proselfs reacted differently to positive (group rating was more attractive) and negative (group rating was less attractive) social influences. Specifically, proselfs demonstrated significantly higher influence probability, marginally better recall performance, smaller N400, and larger late positive potential on receiving negative influence information than on receiving positive influence information, while prosocials showed no significant differences. Overall, correlations between N400/LPP, influence probability, and recall performance were significant. The above results indicate the modulating role of SVO when responding to social influence. These findings have important implications for understanding how people conform and how prosocial behavior occurs.

Influence of advisees' facial feedback on subsequent advice-giving by advisors: Evidence from the behavioral and neurophysiological approach

Previous work has demonstrated the interpersonal implications of advisees' decisions (acceptance or rejection) on advisors' advice-giving behavior in subsequent exchanges. Here, using an ERP technique, we investigated how advisees' facial feedback (smiling, neutral, or frowning) accompanying their decisions (acceptance or rejection) influenced advisors' feedback evaluation from advisees and their advice-giving in subsequent exchanges. Behaviorally, regardless of whether the advice was accepted or rejected, advisors who received smiling-expression feedback would show higher willingness rates in subsequent advice-giving decisions, while advisors who received frowning-expression feedback would show lower willingness rates. On the neural level, in the feedback evaluation stage, the FRN and P3 responses were not sensitive to facial feedback. In contrast, frowning-expression feedback elicited a larger LPC amplitude than neutral- and smiling-expression feedback, regardless of whether the advice was accepted or rejected. In the advice decision stage, advisors who received neutral-expression feedback showed a larger N2 in making decisions than advisors who received frowning-expression feedback only after the advice was rejected. Additionally, Advisors who received smiling- and neutral-expression feedback showed a larger P3 in making decisions than advisors who received frowning-expression feedback only after the advice was accepted. In sum, the current findings extended previous research findings by showing that the effect of advisees' facial expressions on the advisors' advice-giving existed in multiple stages, including both the feedback evaluation stage and the advice decision stage.

Public's awareness of biobanks and willingness to participate in biobanking: the moderating role of social value orientation

Although the awareness of biobanks is considered to be a key factor in the willingness to participate in biobanking, the empirical evidence on their relationship is inconsistent. The present study investigated social value orientation as an explanatory factor in this relationship. A representative sample of 600 Slovaks completed Slider Measure to assess their social value orientation. Thereafter, they reported their level of awareness of biobanks and their willingness to provide biospecimens and personal information to biobanks. The results showed a positive relationship between awareness and willingness. Although social value orientation was not the moderator, we found that this relationship was significant only in the groups of altruists and individualists. The results remained robust after taking sociodemographic and institutional trust factors into account. Our findings imply that biobank awareness programmes should highlight both prosocial and proself motives to attract people with various social value orientations to participate in biobanking.

When the Counterpart Chooses the Opposite: The First Mover’s Anticipation and Evaluation of the Final Feedback in Gambles

This research examines the effect of response (in) consistency on the first mover’s anticipation and evaluation of the performance feedback in gambles. In a two-player gambling task, the participant played as the first mover while the confederate served as the second mover, who made their gambles in sequence. A more pronounced feedback-related negativity (FRN) was observed when the first mover noticed that the second mover chose a different option from him/her. An enlarged stimulus-preceding negativity (SPN) was observed when the first mover was anticipating the final feedback in this condition. Interestingly, consistent responses gave rise to a more pronounced FRN difference wave (d-FRN) during the feedback stage. Taken together, these results suggest that response discrepancy would modulate the first mover’s anticipation and evaluation of the final feedback in gambles.

Prosociality moderates outcome evaluation in competition tasks

The current study investigated the effect of prosociality on outcome evaluation without involving social comparison and reward processing in face-to-face competition tasks. The results showed that when faced with medium and large outcome feedback, the feedback-related negativity (FRN) amplitude induced in high-prosocial individuals was significantly more negative than that of low-prosocial individuals. In addition, the P300 amplitude induced in high-prosocial individuals was smaller than that in low-prosocial individuals in the face of large outcome feedback; hence, the prosociality score was significantly correlated with FRN amplitude. However, there was no significant difference in FRN between high-and low-prosocial individuals in the face of small outcome feedback. It was concluded that individual prosocial traits can moderate outcome evaluation.

Does similarity trigger cooperation? Dyadic effect of similarity in social value orientation and cognitive resources on cooperation

Although a considerable amount of research has demonstrated a robust relationship between social value orientation and cooperation, these studies may be limited by focusing solely on the individual. Building on the growing literature documenting the effect of group formation on cooperation and personality similarity on negotiation, the present study explored whether similarity in social value orientation (both being pro-social or pro-self) leads to more cooperation in social dilemmas among dyad members. Drawing from expectancy theory and the concept of cognitive resources, we further predicted that the relationship between similarity in social value orientation and cooperation uniquely depends on whether the individual is cognitively busy. To test our hypothesis, we grouped our participants according to their social value orientation into three different dyads (similar-pro-self, similar-pro-social, and pro-self-pro-social) to complete a repeated prisoner's dilemma task, and controlled their cognitive resources using a simultaneous digit memory task. The results suggested that (1) heterogeneous dyads' (pro-self-pro-social) cooperation possibility experience a steeper decay as the number of rounds increases compared with the two homogeneous dyads (similar-pro-self, similar-pro-social). In addition, (2) similarity in social value orientation, interacting with participants' cognitive resources, significantly influenced individual-level cooperation. Specifically, both pro-selfs and pro-socials, paired with unlike-minded counterparts, were more cooperative when they had abundant cognitive resources. However, cognitive resources had no significant influence on dyads with similar social value orientation. Overall, these findings demonstrate the importance of considering personality configuration when attempting to understand cooperation in social dilemmas among dyads.

Supplementary Information

The online version contains supplementary material available at 10.1007/s12144-022-03276-8.

Cooperate or aggress? An opponent's tendency to cooperate modulates the neural dynamics of interpersonal cooperation

Humans are social animals and need to cooperate to survive. However, individuals are not cooperative in every social interaction, and their cooperation may depend on social context. The present study used a social dilemma game to investigate whether an opponent's tendency to be cooperative over time influenced a player's behavior and neural response to outcomes in the game. University students ("players") thought they were playing against other students ("opponents") in the Chicken Game but were actually playing against a programmed computer. Participants were randomly assigned to play with an opponent who tended to be competitive (cooperative 20% of the time) or who tended to be cooperative (cooperative 80% of the time). The results showed that early in the game, participants in both groups adopted a "tit-for-tat" strategy. However, as the game progressed and the opponent's behavioral tendency became more noticeable, players in the competitive-opponent group became generally more cooperative to limit their losses. ERPs analyses indicated that players had a higher P300 and larger theta power in response to the opponent's aggression but not to the opponent's cooperation when their opponent showed a tendency to be cooperative vs. competitive. The results suggest that people adjust their cooperative behavior based on their opponent's behavior in social interaction, and aggression captures more attention than cooperation in this process.

Working memory load reduces the processing of outcome evaluation involving others but not oneself: Event-related potential evidence

Previous event-related potential (ERP) studies have suggested that self-related and non-self-related outcomes are processed simultaneously. However, the studies investigated situations in which individuals had sufficient attentional/cognitive resources to process both of the outcomes. It is unknown whether self-related and non-self-unrelated outcomes could still be processed simultaneously when resources are limited. To address this issue, 32 female participants in the present study were asked to perform a working memory task. To manipulate the amount of available attentional/cognitive resources, participants were asked to memorize a letter in the low load condition and five letters in the high load condition. During letter consolidation, participants were informed that they and another player each performed a gambling task and were subsequently presented with both of the outcomes. ERP results showed that others' monetary loss elicited larger P200 and late positive potential amplitudes than others' monetary gain under a low working memory load, whereas a high load reduced these effects. However, working memory load did not influence the effect of self-outcome on ERP responses. Therefore, the findings suggest that the amount of available attentional/cognitive resources alters the evaluation of non-self-related but not self-related outcomes.

Context-based interpersonal relationship modulates social comparison between outcomes: an event-related potential study

Social comparison is a common behavior that largely determines people's experience of decision outcome. Previous research has showed that interpersonal relationship plays a pivotal role in social comparison. In the current study, we investigated whether the manipulation of context-based relationship would affect participants' comparison of self-outcome and other-outcome. Participants first finished a trust game with likeable (dislikeable) partner and then they were involved in a gambling task and observed the outcomes for themselves and for partners. According to self-reports, participants were more satisfied with likeable partner's gains than losses only when they received gains, but they were always more satisfied with dislikeable player's losses compared to gains. Event-related potentials including the feedback-related negativity (FRN), P3 and late positive component (LPC) were sensitive to context-based relationship. Specifically, the prediction error signal (indexed by the FRN) was largest when participants received losses but dislikeable player received gains. Meanwhile, the P3 indicates that participants had stronger motivation to outperform dislikeable player. Finally, the LPC was larger when participants received the same outcomes with dislikeable players. In general, our results support the key point of the self-evaluation maintenance model that personal closeness modulates subjective sensitivity when drawing a comparison of one's outcomes with other's outcomes.

Interpersonal relationships modulate outcome evaluation in a social comparison context: The pain and pleasure of intimacy

Previous research has revealed that interpersonal relationships and social comparisons play important roles in evaluating outcomes. To our knowledge, how interpersonal relationships influence the process of outcome evaluations in a social comparison context remains largely unclear. In the current study, participants engaged in a simple gambling task with an acquaintance or a stranger and received outcome feedback. Behavioral results showed that participants' satisfaction level was sensitive to the outcome of their fellow players when participants won. In this condition, the satisfaction level was greater when their fellow players won rather than lost. Moreover, the satisfaction level was greater when their friends won compared with when a stranger won. Event-related potential (ERP) results showed that when participants won, the feedback-related negativity (FRN) was more negative going for other's losses than for other's gains. Moreover, the FRN was also more negative going for a stranger's gains than a friend's gains. In contrast, in the self-loss condition, the FRN was more negative going for other's gains than for other's losses regardless of the type of interpersonal relationship. These FRN findings indicate that the experience of other's outcomes is sensitive to participants' own outcomes. Importantly, the interpersonal relationship only showed its influence when both the self and others received monetary gains. Finally, the P300 registered participants' attention resource allocation toward monetary gains for themselves and for others, which was unaffected by the interpersonal relationship. This work reveals that outcome evaluation in various social comparison contexts is sensitive to the difference in interpersonal relationship in its early stage, labeled by the FRN.

Social value orientation modulates fairness processing during social decision-making: evidence from behavior and brain potentials

Social value orientation (SVO) characterizes stable individual differences by an inherent sense of fairness in outcome allocations. Using the event-related potential (ERP), this study investigated differences in fairness decision-making behavior and neural bases between individuals with prosocial and proself orientations using the Ultimatum Game (UG). Behavioral results indicated that prosocials were more prone to rejecting unfair offers with stronger negative emotional reactions compared with proselfs. ERP results revealed that prosocials showed a larger P2 when receiving fair offers than unfair ones in a very early processing stage, whereas such effect was absent in proselfs. In later processing stages, although both groups were sensitive to fairness as reflected by an enhanced medial frontal negativity (MFN) for unfair offers and a larger P3 for fair offers, prosocials exhibited a stronger fairness effect on these ERP components relative to proselfs. Furthermore, the fairness effect on the MFN mediated the SVO effect on rejecting unfair offers. Findings regarding emotional experiences, behavioral patterns and ERPs provide compelling evidence that SVO modulates fairness processing in social decision-making, whereas differences in neural responses to unfair vs fair offers as evidenced by the MFN appear to play important roles in the SVO effect on behavioral responses to unfairness.

Social distance modulates outcome processing when comparing abilities with others

Social comparison occurs when individuals evaluate themselves in comparison with others. Social distance can influence the effect of social comparison. Using event-related potentials, this study examined how social distance affects the time course of outcome processing when individuals compare themselves with others in terms of ability. Participants were asked to perform a dot estimation task with a friend and a stranger. The results showed the effect of social distance on the N1, feedback-related negativity (FRN), and P300, such that the N1 and P300 were greater for the outcome when pairing with the stranger than when pairing with the friend, whereas the FRN was more negative for the outcome when pairing with the friend than when pairing with the stranger, suggesting that participants allocated more attention resources to the stranger's outcome during the early, automatic (the N1) and later, controlled processing stage (the P300). In addition, the FRN was sensitive to the valence of both self- and other-outcomes, and the FRN valence effect of self-outcome was modulated by friends' outcomes but not by strangers' outcomes, indicating that at the semi-automatic processing stage, closer social distance increases the likelihood of individuals being affected by the comparison targets. These results suggest that when comparing with others in the ability dimension, social distance plays a different role in different stages of outcome processing. At the primary stage of outcome processing, individuals are more likely to compare with close others in the ability dimension.

Your Performance Is My Concern: A Perspective-Taking Competition Task Affects ERPs to Opponent's Outcomes

Previous research has shown that people have more empathic responses to in-group members and more schadenfreude to out-group members. As a dimension of cognitive empathy, perspective-taking has been considered to be related to the enhancement of empathy. We tried to combine these effects through manipulation of a competitive task with opponents and an in-group partner and investigated the potential effect of in-group bias or the perspective-taking effect on outcome evaluation. We hypothesized that the neural activities would provide evidence of in-group bias. We tested it with a simple gambling observation task and recorded subjects' electroencephalographic (EEG) signals. Our results showed that the opponent's loss evoked larger feedback-related negativity (FRN) and smaller P300 activity than the partner's loss condition, and there was a win vs. loss differential effect in P300 for the opponent only. The principal component analysis (PCA) replicated the loss vs. win P300 effect to opponent's performance. Moreover, the correlation between the inclusion of the other in the self (IOS) scores and FRN suggests perspective-taking may induce greater monitoring to opponent's performance, which increases the win vs. loss differentiation brain response to the out-group agent. Our results thus provide evidence for the enhanced attention toward out-group individuals after competition manipulation, as well as the motivation significance account of FRN.

The impact of trust decision-making on outcome processing: Evidence from brain potentials and neural oscillations

It may be beneficial, although risky, to decide to trust others during social interactions in daily life. The current study explored the time course of the effect of trust decisions on outcome evaluation processing using electroencephalographic (EEG) techniques. Twenty-two healthy young adults made trust or distrust decisions regarding a message they received from a stranger in a card game. The results showed that at the early stage of outcome processing, feedback-related negativity (FRN) was more negative for losses than for gains, and more importantly, this valence effect of FRN was greater for outcomes following trust decisions than distrust decisions. At the later stage, the P3 was larger for gains than for losses and for outcomes following trust decisions than distrust decisions. In addition, at both the early and late stages, differences in the mid-frontal theta power between losses and gains were also greater in the trust condition than in the distrust condition. These findings indicate that trust decisions could effectively modulate the processing of outcome evaluation at different stages. The trust effect at the early stage of outcome processing suggests that compared to distrust decisions, trust decisions result in greater motivation and expectancy to obtain positive outcomes. While the trust effect on the later stage of outcome processing suggests that individuals pay more attention and feel stronger emotional experience to the outcomes following trust decisions. This study sheds light on the neural mechanisms of trust decisions modulating outcome processing.