Who's holding the moral higher ground: Religiosity and the vertical conception of morality

To each their own: a review of individual differences and metaphorical perspectives on time

How do people talk-and potentially think-about abstract concepts? Supported by abundant linguistic evidence, Conceptual Metaphor Theory posits that people draw upon concrete concepts to structure abstract ones via metaphorical connections. Often, the source domain for a metaphor draws upon embodied physical experience, as in the time is space system, whereby representations in the domain of time are thought to arise from experiences of navigating through, orienting within, and observing motion in space. In recent years, psychological evidence has suggested that the connections between space and time are indeed conceptual; however, many gaps in our understanding of the workings of metaphor remain. Notably, until recently, the unique variations in the ways in which people experience metaphor have been largely overlooked, with much research falling prey to what Dąbrowska has identified as one of the 'deadly sins' of cognitive linguistics: to ignore individual differences. By focusing on two widely studied metaphors for time, Moving Time and Moving Ego, this review article shines a spotlight on the varied ways in which people draw on their embodied and enculturated experiences, along with 'human experience' on an individual level and the contexts within which they use metaphor. In doing so, it highlights the importance for metaphoric conceptualization of variation across languages, across contexts, and across individuals, suggesting that while the use and interpretation of metaphor may begin with cross-domain connections, they are but part of the story.

Cognitive Science: Piecing Together the Puzzle

Alongside significant gains in our understanding of the human mind, research in Cognitive Science has produced substantial evidence that the details of cognitive processes vary across cultures, contexts, and individuals. In order to arrive at a more nuanced account of the workings of the human mind, in this letter we argue that one challenge for the future of Cognitive Science is the integration of this evidence of variation with findings which can be generalized.

Obtaining help by standing higher: The mediating role of moral reputation

Drawing on the social cognitive chain of being (SCCB) theory and heuristic perspective, the present study explored whether and how social targets' vertical spatial position influences the help the social targets can get from others. Study 1 demonstrated that individuals would be more likely to help social targets who were presented on a higher vertical spatial position than those who were presented on a lower vertical spatial position. In Study 2, an experimental-causal-chain design was adopted for further testing the mediating role of moral reputation between the social targets' vertical spatial position and the amount of help that the social targets obtain from others. Study 3 cross-validated this mediating process by a measurement-of-mediation design. Those three studies help us comprehend how helping behavior occurs from the characteristics of help recipients as well as extend the influence of vertical spatial metaphor of morality from cognitive connection to action-relevant outcomes.

Up, up and away! The metaphor of verticality and the moderating role of regulatory focus in price assessments

Purpose

The purpose of this study is to analyze the effects of the metaphor of verticality on how individuals assess prices, having regulatory focus as a moderator of this relationship.

Design/methodology/approach

Two experiments were conducted with a 2 × 2 between-subjects design (metaphor of verticality: physically higher vs physically lower × regulatory focus: promotion vs prevention). The second study performed moderated mediation by incorporating the self-esteem variable.

Findings

The results show that the treatment group consisting of prevention-focused individuals who consider themselves physically higher assessed prices according to what was proposed for the study compared to the group consisting of promotion-focused individuals who consider themselves physically lower. Participants in Treatment Group 1 attributed the lowest prices to products, demanded more significant discounts to go to another store searching for a product and considered the prices more unfair.

Originality/value

The primary contribution of this study is to reveal that the position of one's body on the vertical axis influences their thoughts and, therefore, their decision-making in the scope of products and services prices. Moreover, regulatory focus can attenuate such effects.

Morphological Metaphor Mapping of Moral Concepts in Chinese Culture

According to conceptual metaphor theory, individuals are thought to understand or express abstract concepts by using referents in the physical world-right and left for moral and immoral, for example. In this research, we used a modified Stroop paradigm to explore how abstract moral concepts are metaphorically translated onto physical referents in Chinese culture using the Chinese language. We presented Chinese characters related to moral and immoral abstract concepts in either non-distorted or distorted positions (Study 1) or rotated to the right or to the left (Study 2). When we asked participants to identify the Chinese characters, they more quickly and accurately identified morally positive characters if they were oriented upright or turned to the right and more quickly and accurately identified immoral characters when the characters were distorted or rotated left. These results support the idea that physical cues are used in metaphorically encoding social abstractions and moral norms and provided cross-cultural validation for conceptual metaphor theory, which would predict our results.

Karma or Immortality: Can Religion Influence Space-Time Mappings?

People implicitly associate the "past" and "future" with "front" and "back" in their minds according to their cultural attitudes toward time. As the temporal focus hypothesis (TFH) proposes, future-oriented people tend to think about time according to the future-in-front mapping, whereas past-oriented people tend to think about time according to the past-in-front mapping (de la Fuente, Santiago, Román, Dumitrache, & Casasanto, 2014). Whereas previous studies have demonstrated that culture exerts an important influence on people's implicit spatializations of time, we focus specifically on religion, a prominent layer of culture, as potential additional influence on space-time mappings. In Experiment 1 and 2, we observed a difference between the two religious groups, with Buddhists being more past-focused and more frequently conceptualizing the past as ahead of them and the future as behind them, and Taoists more future-focused and exhibiting the opposite space-time mapping. In Experiment 3, we administered a religion prime, in which Buddhists were randomly assigned to visualize the picture of the Buddhas of the Past (Buddha Dipamkara) or the Future (Buddha Maitreya). Results showed that the pictorial icon of Dipamkara increased participants' tendency to conceptualize the past as in front of them. In contrast, the pictorial icon of Maitreya caused a dramatic increase in the rate of future-in-front responses. In Experiment 4, the causal effect of religion on implicit space-time mappings was replicated in atheists. Taken together, these findings provide converging evidence for the hypothesized causal role of religion for temporal focus in determining space-time mappings.