Promoting research access and informant rapport in corporate settings: Notes from research on a crisis company

Conducting tobacco industry informant interviews: lessons and implications for commercial determinants of health research

Investigating and exposing tobacco industry tactics to oppose and interfere with tobacco control policymaking is crucial to advancing public health. Whilst past investigations of tobacco industry activities have largely focused on secondary sources of information, such as publicly available tobacco industry documents, the collection of first-hand evidence from key informants has been an under-utilized method in tobacco industry monitoring. This article provides a detailed account of a methodological approach to systematically recruit former tobacco company employees as key informants for a study that aimed to gather information on the marketing tactics tobacco companies use in the Australian retail channel. Given the success of our study methodology in uncovering new information about tobacco company practices, we propose that key informant interviews with former industry employees should be a priority method for research investigating the role of commercial actors in influencing public health outcomes. To offer guidance to researchers who may wish to undertake a similar methodological approach, we also provide a reflective account of the elements of success and the lessons learned from this research.

The transversal of nostalgia from psychology to marketing: what does it portend for future research?

Purpose

The use of nostalgia in the marketing domain has been popular around the world. Nostalgia has been considered a complex yet ambivalent emotion, which has ignited curiosity among marketing researchers and practitioners alike. In response to calls from marketing practitioners and scholars to understand nostalgia formation among consumers, this study tracks the evolution of nostalgia concepts in the domains of marketing and, more generally, business management. This study aims to highlight the development of a theoretical framework to integrate existing concepts and offer implications based on understanding nostalgia as a phenomenon among consumers as a tool for marketing practice.

Design/methodology/approach

This study is descriptive and inductive in nature. The manuscript is designed and positioned as a conceptual study exploring nostalgia’s journey from the domain of psychology to business management. The study synthesizes concepts of nostalgia from psychology, sociology and business management.

Findings

The study reveals that nostalgia in the business-management domain is not perceived in the same way as in psychology studies. It has journeyed through different schools of thought and is now used as an impactful marketing practice. The manuscript offers relevant information to marketing practitioners to improve their nostalgia marketing strategies, such as advertising and promotions, retro-branding, crowd-sourcing and culturally oriented practice. Subsequently, the manuscript offers pointers for understanding consumers across the generations and exploring nostalgia and consumption patterns for future research.

Research limitations/implications

The manuscript offers relevant information about nostalgia to marketing practitioners to improve their nostalgia marketing strategies and proposes avenues for future research to the domain scholars.

Originality/value

To the best of the authors’ knowledge, there is no comprehensive paper tracking the journey of nostalgia in business practices and providing directions for future research. This study extends existing literature both by suggesting future research directions and by drawing marketing practitioners’ attention to a conceptual framework for understanding the processes of and relationships with consumer nostalgia, including ways to use consumer nostalgia within marketing practices.

Between suspicion, nicknames, and trust—renegotiating ethnographic access with Swedish border police

Purpose

This article contributes the following: First, it argues along previous works that rites of passage include continuous testing, which needs to be passed in order to gain a certain level of acceptance within the research field. Here besides the emotional effort, researchers have to position themselves and are confronted with questions of trust. Second, it is argued that the collected and analysed data on the rites of passage enable us to make sense of street-level bureaucrats' work and functioning of state institutions, especially in a police context. Reflections on research negotiations drew the author's attention to how mistrust towards the “other”, here defined as migrant other, prevails the migration regime. This mistrust is later transferred onto the researcher, whose stay is deemed questionable and eventually intrusive.

Design/methodology/approach

The collected data include semi-structured interviews, as well as several months of participant observation with street-level officers and superordinate staff, deepening previous discussions on research access and entrance. It further allows understanding street-level narratives, especially when it comes to the culture of suspicion embedded in police work, connecting the experienced tests with the everyday knowledge of police officers and case workers.

Findings

The analysis of rites of passage enable us to make sense of street-level bureaucrats' work, especially in a police context, since we find a specific way of suspicion directed towards the researcher. It is based on a general mistrust towards the “other”, here defined as migrant other, whose stay is deemed illegal and thus intruding. In this context, the positionality of the researcher becomes crucial and needs strategical planning.

Research limitations/implications

Accessing and being able to enter the “field” is of crucial relevance to researchers, interested in studying, e.g. sense-making and decision-making of the respective interlocutors. Yet, ethnographic accounts often disclose only partially, which hurdles, limiting or contesting their aspirations to conduct fieldwork, were encountered.

Originality/value

The personal role of researchers, their background and emotions are often neglected when describing ethnographic research. Struggles and what these can say about the studied field are thus left behind, although they contribute to a richer understanding of the functioning of the chosen fields. This work will examine how passing the test and going through rituals of “becoming a member” can tell us more about the functioning of a government agency, here a Swedish border police unit.

Finding the way into a global industry

Purpose

Gatekeepers in social research are regularly taken for granted in the associated methods literature, yet they constitute an interesting social phenomenon in themselves as powerful and normally unpaid agents of research access. Questions relating to the recruitment of potential gatekeepers and to the nature of the rewards that they might seek are under-considered and locating key gatekeepers is often characterised (perhaps inadvertently) as a matter of luck or happenstance. The paper aims to discuss these issues.

Design/methodology/approach

This paper is a multi-sited ethnography based on maritime industry conferences held annually in Europe and Asia. The two authors attended 18 of these conferences either as regular delegate or as a speaker. In these conferences, they maintained fieldnotes and formally and informally interviewed participants both face to face and e-mail.

Findings

Every year executives come together at commercially organised conferences focussed upon human resource management in the shipping industry. At these events, major global players discuss a programme of issues related to the business of recruiting and training seafarers. However, these international conferences are both much more and much less than they seem. They are crucial in establishing reputational capital and provide researchers with key venues for negotiating research access.

Originality/value

This paper argues that unlike most conferences, these can only be seen as “field configuring events” to a very limited extent but that they nonetheless serve an important purpose in securing symbolic, and more significantly reputational, capital for both individual delegates and interested academics. The paper further argues that resourceful researchers can mobilise such capital in their favour in negotiating research access contributing new ideas to the literature on gatekeepers and on research access.

A Dynamic Process Model for Finding Informants and Gaining Access in Qualitative Research

This article surfaces some of the emotional encounters that may be experienced while trying to gain access and secure informants in qualitative research. Using the children’s game of hopscotch as a metaphor, we develop a dynamic, nonlinear process model of gaining access yielding four elements: study formulation with plans to move forward, identifying potential informants, contacting informants, and interacting with informants during data collection. Underlying each element of the process is the potential for researchers to re-strategize their approach or exit the study. Autobiographical stories about gaining access for our PhD dissertation research are used to flesh out each element of the process, including the challenges we experienced with each element and how we addressed them. We conclude by acknowledging limitations to our study and suggest future and continued areas of research.

An Organizational Perspective to the Creation of the Research Field

The aim of the paper is to contribute to the definition and analysis of the "access to the field" (Feldman et al. 2003) through an inter-organizational perspective. The paper discusses a case study on the access of a researcher to a hospital department where both organizations and actors are shown as actively constructing the research site. Both researcher and participants are described in terms of work organizations originally engaged in parallel systems of activity. Dynamics of negotiation "tied" the different actors' activities in a new activity system where researcher and participants concur to the effectiveness of both organizations (i.e., the research and the hospital ward). An Activity Theory perspective (Leont'ev 1978) is used with the aim of focusing the analysis on the activities in charge to the different actors. The approach adopted introduces the idea that, from the outset, research is made possible by a process of co-construction that works through the development of a completely new and shared work space arising around the encounter between researchers and participants. It is the balance between improvised actions and the co-creation of "boundary objects" (Star and Griesemer 1989), which makes interlacement possible between the two activity systems. The concept of "knotworking" (Engeström 2007a) is adopted to interpret specific actions by both organizations and actors intended to build a knot of activities whereby the new research system takes place.

Constraint-Shattering Practices and Creative Action in Organizations

This study contributes insights on how actors cope with constraints in ill-structured problem-solving situations, and what implications this coping has for creative action. To date, most research on constraint handling has treated constraints, regardless of their nature, origin, or role, as external factors that enable or hinder creativity. In contrast, we consider constraints to be inextricably intertwined with all creative action. We focus our study on one specific practice for constraint handling: namely, shattering. Empirical data were collected for 12 projects in two engineering consulting firms, and four shattering practices were identified: protesting, proposing, betraying, and sabotaging. We discuss their enactment in various parts of the problem space and their implications for the management of creative action in organizations.

The Role of Meetings in the Social Practice of Strategy

This article addresses the recent turn in strategy research to practice-based theorizing. Based on a data set of 51 meeting observations, the article examines how strategy meetings are involved in either stabilizing existing strategic orientations or proposing variations that cumulatively generate change in strategic orientations. Eleven significant structuring characteristics of strategy meetings are identified and examined with regard to their potential for stabilizing or destabilizing existing strategic orientations. Based on a taxonomy of meeting structures, we explain three typical evolutionary paths through which variations emerge, are maintained and developed, and are selected or de-selected. The findings make four main contributions. First, they contribute to the literature on strategy-as-practice by explaining how the practice of meetings is related to consequential strategic outcomes. Second, they contribute to the literature on organizational becoming by demonstrating the role of meetings in shaping stability and change. Third, they extend and elaborate the concept of meetings as strategic episodes. Fourth, they contribute to the literature on garbage can models of strategy-making.