Resisting temptation for the good of the group: Binding moral values and the moralization of self-control

Forming Evaluations of Moral Character: How Are Multiple Pieces of Information Prioritized and Integrated?

Evaluating other people's moral character is a crucial social cognitive task. However, the cognitive processes by which people seek out, prioritize, and integrate multiple pieces of character-relevant information have not been studied empirically. The first aim of this research was to examine which character traits are considered most important when forming an impression of a person's overall moral character. The second aim was to understand how differing levels of trait expression affect overall character judgments. Four preregistered studies and one supplemental study (total N = 720), using five different measures of importance and sampling undergraduates, online workers, and community members, found that our participants placed the most importance on the traits honest, helpful, compassionate, loyal, and responsible. Also, when integrating the information that they have learned, our participants seemed to engage in a simple averaging process in which all available, relevant information is combined in a linear fashion to form an overall evaluation of moral character. This research provides new insights into the cognitive processes by which evaluations of moral character are formed.

Within your rights: Dissociating wrongness and permissibility in moral judgement

Are we ever morally permitted to do what is morally wrong? It seems intuitive that we are, but evidence for dissociations among judgement of permissibility and wrongness is relatively scarce. Across four experiments (N = 1438), we show that people judge that some behaviours can be morally wrong and permissible. The dissociations arise because these judgements track different morally relevant aspects of everyday moral encounters. Judgements of individual rights predicted permissibility but not wrongness, while character assessment predicted wrongness but not permissibility. These findings suggest a picture in which moral evaluation is granular enough to express reasoning about different types of normative considerations, notably the possibility that people can exercise their rights in morally problematic ways.

When Future Leads to a Moral Present: Future Self-Relatedness Predicts Moral Judgments and Behavior in Everyday Life

Future self-perceptions seem to promote far-sighted decisions in intertemporal choices. Previous work suggested that future self-relatedness, the extent to which we feel similar and connected to our future self, is associated with moral concerns. We aimed to extend these findings to everyday moral judgments and behavior using experience sampling methods. In addition, we assessed how moral foundation concerns mediate the relationship between future self-relatedness and moral behavior. Participants (N = 151) reported their state-levels of future self-relatedness, individualizing, and binding moral foundations and answered whether they performed a moral action five times a day for seven days. Within- and between-participants future self-relatedness predicted daily fluctuations in individualizing and binding moral foundations concerns. On the behavioral level, only within-participants future self-relatedness predicted individualizing moral actions with individualizing moral foundations mediating this effect. Our findings suggest that within- and between-person changes in future self-relatedness might be used to predict everyday moral concerns and behavior.

Puritanism needs purity, and moral psychology needs pluralism

This account of puritanical morality is useful and innovative, but makes two errors. First, it mischaracterizes the purity foundation as being unrelated to cooperation. Second, it makes the leap from cooperation (broadly construed) to a monist account of moral cognition (as harm or fairness). We show how this leap is both conceptually incoherent and inconsistent with empirical evidence about self-control moralization.

The puritanical moral contract: Purity, cooperation, and the architecture of the moral mind

Commentators raise fundamental questions about the notion of purity (sect. R1), the architecture of moral cognition (sect. R2), the functional relationship between morality and cooperation (sect. R3), the role of folk-theories of self-control in moral judgment (sect. R4), and the cultural variation of morality (sect. R5). In our response, we address all these issues by clarifying our theory of puritanism, responding to counter-arguments, and incorporating welcome corrections and extensions.

Puritanical morality and the scaffolded evolution of self-control

There is a puzzle in reconciling the widespread presence of puritanical norms condemning harmless pleasures with the theory that morality evolved to reap the benefits of cooperation. Here, we draw on the work of several philosophers to support the argument by Fitouchi et al. that these norms evolved to facilitate and scaffold self-control for the sake of cooperation.

The sanctity of life: The role of purity in attitudes towards abortion and euthanasia

Although abortion and euthanasia are highly contested issues at the heart of the culture war, the moral foundations underlying ideological differences on these issues are mostly unknown. Given that much of the extant debate is framed around the sanctity of life, we argued that the moral foundation of purity/sanctity-a core moral belief that emphasises adherence to the "natural order"-would mediate the negative relationship between conservatism and support for abortion and euthanasia. As hypothesised, results from a nation-wide random sample of adults in New Zealand (N = 3360) revealed that purity/sanctity mediated the relationship between conservatism and opposition to both policies. These results demonstrate that, rather than being motivated by a desire to reduce harm, conservative opposition to pro-choice and end-of-life decisions is (partly) based on the view that ending a life, even if it is one's own, violates God's natural design and, thus, stains one's spiritual purity.

Moral expressions, sources, and frames: Examining COVID-19 vaccination posts by facebook public pages

Taking advantage of 3 million English-language posts by Facebook public pages, this study answers the following questions: How did the amount of COVID-19 vaccine-related messages evolve? How did the moral expressions in the messages differ among sources? How did both the sources and the five moral foundations in posts influence the number of likes to posts, after controlling for the public page's features (e.g., age, followers)? Our research findings suggest that moral expression is prevalent in the COVID-19 vaccination posts, surpassing nonmoral content. Media sources, despite the high volume of posts, on average elicited fewer likes than all other sources. Although care and fairness were the two most used moral foundations, they were negatively related to likes. In contrast, the least used two moral values of authority and sanctity were positively related to likes. We conclude with a discussion of theoretical contributions and a recommendation of possible interventions.

Do liberals value emotion more than conservatives? Political partisanship and Lay beliefs about the functionality of emotion

Relying on feelings to guide thoughts and plans may be functional from the perspective of the individual but threaten the cohesion of social groups. Thus, liberals, who prioritize caring and fairness for individuals, may view emotion as more functional than do conservatives, who prioritize preserving social groups, hierarchies, and institutions. To test this, participants in three studies (total N = 1,355) rated political partisanship, beliefs about the functionality of emotion, and well-being. Study 3 also assessed how much participants prioritized “individualizing” versus “socially binding” values (Graham et al., 2011). Across all studies, the more liberal participants were, the more they viewed emotion as functional, despite reporting less emotional well-being. In Study 3, the link between liberalism and valuing emotion was mediated by more liberal participants’ greater endorsement of individualizing than socially binding values. These results suggest that emotion is viewed as more functional by those who prioritize the needs of individuals, but as less functional by those who prioritize the cohesion of social groups.

Moral values, social ideologies and threat-based cognition: Implications for intergroup relations

Moral foundations theory (MFT) has provided an account of the moral values that underscore different cultural and political ideologies, and these moral values of harm, fairness, loyalty, authority, and purity can help to explain differences in political and cultural ideologies; however, the extent to which moral foundations relate to strong social ideologies, intergroup processes and threat perceptions is still underdeveloped. To explore this relationship, we conducted two studies. In Study 1 (N = 157), we considered how the moral foundations predicted strong social ideologies such as authoritarianism (RWA) and social dominance orientation (SDO) as well as attitudes toward immigrants. Here, we demonstrated that more endorsement of individualizing moral foundations (average of harm and fairness) was related to less negative intergroup attitudes, which was mediated by SDO, and that more endorsement of binding moral foundations (the average of loyalty, authority, and purity) was related to more negative attitudes, which was mediated by RWA. Crucially, further analyses also suggested the importance of threat perceptions as an underlying explanatory variable. Study 2 (N = 388) replicated these findings and extended them by measuring attitudes toward a different group reflecting an ethnic minority in the United States, and by testing the ordering of variables while also replicating and confirming the threat effects. These studies have important implications for using MFT to understand strong ideologies, intergroup relations, and threat perceptions.

Moral disciplining: The cognitive and evolutionary foundations of puritanical morality

Why do many societies moralize apparently harmless pleasures, such as lust, gluttony, alcohol, drugs, and even music and dance? Why do they erect temperance, asceticism, sobriety, modesty, and piety as cardinal moral virtues? According to existing theories, this puritanical morality cannot be reduced to concerns for harm and fairness: It must emerge from cognitive systems that did not evolve for cooperation (e.g., disgust-based "purity" concerns). Here, we argue that, despite appearances, puritanical morality is no exception to the cooperative function of moral cognition. It emerges in response to a key feature of cooperation, namely that cooperation is (ultimately) a long-term strategy, requiring (proximately) the self-control of appetites for immediate gratification. Puritanical moralizations condemn behaviors which, although inherently harmless, are perceived as indirectly facilitating uncooperative behaviors, by impairing the self-control required to refrain from cheating. Drinking, drugs, immodest clothing, and unruly music and dance are condemned as stimulating short-term impulses, thus facilitating uncooperative behaviors (e.g., violence, adultery, free-riding). Overindulgence in harmless bodily pleasures (e.g., masturbation, gluttony) is perceived as making people slave to their urges, thus altering abilities to resist future antisocial temptations. Daily self-discipline, ascetic temperance, and pious ritual observance are perceived as cultivating the self-control required to honor prosocial obligations. We review psychological, historical, and ethnographic evidence supporting this account. We use this theory to explain the fall of puritanism in western, educated, industrialized, rich, and democratic (WEIRD) societies, and discuss the cultural evolution of puritanical norms. Explaining puritanical norms does not require adding mechanisms unrelated to cooperation in our models of the moral mind.

Are talented people more virtuous in the eyes of others? Positive effects of competence on perceived morality

Existing research on competence and morality focuses on their role in impression formation, overlooking their impact on each other. In five studies, we explored whether a target person's competence influences perceived morality of the target through interpersonal attraction. The results showed that perceived competence of a target individual was positively correlated with interpersonal attraction, which in turn positively correlated with morality (Study 1). Using an experimental design, we further found that competent individuals were considered more attractive, making them being perceived more moral than incompetent ones (Studies 2-4). In addition, an initially immoral individual was perceived as being moral when he was described as highly competent (Study 3) whereas an initially moral individual was perceived as being immoral when he was described as having low competence (Study 4). These findings were not completely accounted for by the halo effect (Study 5). The results supported that competence information promotes perceptions of morality in person perception.

Control Yourself: Broad Implications of Narrowed Attention

Attention represents a key element of self-control, and multiple theoretical accounts have highlighted the role played by abundant attentional capacity in effecting successful self-regulation. What, then, are the consequences of living in today's world, in which attention can become so easily divided by a multitude of stimuli? In this article, we consider the implications of divided attention for self-control and show that although the end result is typically disinhibited behavior, under specified conditions, attentional limitation, or what we term attentional myopia, can be associated with enhanced restraint.

A Person-Centered Approach to Moralization-The Case of Vaping

Using e-cigarettes for smoking cessation is a controversial topic among health experts. Evidence suggests that vaping might have been moralized among the general public. Despite the detrimental consequences of moralizing health behaviors on social cohesion and health, some argue for using moralization strategically to prevent and combat vaping. We aim to add to the body of literature showing the dangers of moralization in health by proposing a person-centered approach to the moralization of anti-vaping attitudes. Our cross-sectional survey explores the moralization of anti-vaping attitudes and its predictors on a convenience sample of 348 Romanian never-vapers, before the final vote to severely restrict vaping. By fitting a hierarchical regression model on our data, we found support for a unique contribution of negative prototypes (β = 0.13) and opinions of vapers (β = 0.08) in predicting moralization, with significant contributions of piggybacking on moralized self-control, on moralized attitudes toward smoking and on sanctity/degradation, disgust, anger, harm to children, and gender. Together, these variables explained 56% of the variance of the moralization of anti-vaping attitudes. Our findings add to our knowledge of motivated moralization and advise against using moralization in health, suggesting that people may weaponize it to legitimize group dislike.

Balancing the Freedom-Security Trade-Off During Crises and Disasters

During crises and disasters, such as hurricanes, terrorist threats, or pandemics, policymakers must often increase security at the cost of freedom. Psychological science, however, has shown that the restriction of freedom may have strong negative consequences for behavior and health. We suggest that psychology can inform policy both by elucidating some negative consequences of lost freedom (e.g., depression or behavioral reactance) and by revealing strategies to address them. We propose four interlocking principles that can help policymakers restore the freedom-security balance. Careful consideration of the psychology of freedom can help policymakers develop policies that most effectively promote public health, safety, and well-being when crises and disasters strike.

The Effect of Stress on Individuals’ Wasting Behavior: The Mediating Role of Impaired Self-Control

Wasting behavior has become a serious issue in modern society, especially when individuals face economic recessions and environmental problems. Despite the literature exploring cultural and sociological antecedents of wasting behavior, limited attention has been given to the role of individuals’ associated psychological states. The present research fills this gap by examining how and why stress, a psychological state pervasive among people in the modern world, can influence individuals’ wasting behavior through three studies. Pilot study and Study 1 provide evidence of the positive relationship between stress and wasting behavior. Then, Study 2 sheds light on the mechanism underlying the proposed effect by taking impaired self-control as a mediator. Lastly, the theoretical contributions and practical implications of this research are discussed.

Functional assessment of restrictive eating: A three-study clinically heterogeneous and transdiagnostic investigation

Restrictive eating is common and associated with negative psychological outcomes across the life span and eating disorder (ED) severity levels. Little is known about functional processes that maintain restriction, especially outside of narrow diagnostic categories (e.g., anorexia nervosa). Here, we extend research on operant four-function models (identifying automatic negative, automatic positive, social negative, and social positive reinforcement functions) that have previously been applied to nonsuicidal self-injury (NSSI), binge eating, and purging to restricting. We assessed restrictive eating functions in three samples: clinically heterogeneous adolescents (Study 1: N = 457), transdiagnostic adults (Study 2: N = 145), and adults with acute or recently weight-restored anorexia nervosa (Study 3: N = 45). Study 1 indicated the four-function model was a good fit for restricting (root mean square error of approximation [RMSEA] = .06, Tucker-Lewis index [TLI] = .88). This factor structure replicated in Study 2 (comparative fit index [CFI] = .97, RMSEA = .07, TLI = .97, standardized root mean square residual [SRMR] = .09). Unlike NSSI, binge eating, and purging, which have been found to primarily serve automatic negative reinforcement functions, all three present studies found automatic positive reinforcement was most highly endorsed (by up to 85% of participants). In Studies 1 and 3, automatic functions were associated with poorer emotion regulation (ps < .05). In Study 1, social functions were associated with less social support (ps < .001). Across studies, automatic functions were associated with greater restriction ps < .05). Functions varied slightly by ED diagnosis. Across ED presentation, severity, and developmental stage, restrictive eating may be largely maintained by automatic positive reinforcement, with some variability across presentations. Continued examination of restrictive eating functions will establish processes that maintain restriction, allowing more precise treatment targeting for these problematic behaviors. (PsycInfo Database Record (c) 2021 APA, all rights reserved).

It's Not the Flu: Popular Perceptions of the Impact of COVID-19 in the U.S

Messaging from U.S. authorities about COVID-19 has been widely divergent. This research aims to clarify popular perceptions of the COVID-19 threat and its effects on victims. In four studies with over 4,100 U.S. participants, we consistently found that people perceive the threat of COVID-19 to be substantially greater than that of several other causes of death to which it has recently been compared, including the seasonal flu and automobile accidents. Participants were less willing to help COVID-19 victims, who they considered riskier to help, more contaminated, and more responsible for their condition. Additionally, politics and demographic factors predicted attitudes about victims of COVID-19 above and beyond moral values; whereas attitudes about the other kinds of victims were primarily predicted by moral values. The results indicate that people perceive COVID-19 as an exceptionally severe disease threat, and despite prosocial inclinations, do not feel safe offering assistance to COVID-19 sufferers. This research has urgent applied significance: the findings are relevant to public health efforts and related marketing campaigns working to address extended damage to society and the economy from the pandemic. In particular, efforts to educate the public about the health impacts of COVID-19, encourage compliance with testing protocols and contact tracing, and support safe, prosocial decision-making and risk assessment, will all benefit from awareness of these findings. The results also suggest approaches, such as engaging people's stable values rather than their politicized perspectives on COVID-19, that may reduce stigma and promote cooperation in response to pandemic threats.

Linguistic Evidence for the Dissociation Between Impurity and Harm: Differences in the Duration and Scope of Contamination Versus Injury

Previous research has shown that harm and impurity are relevant to a different extent across individuals and transgressions. However, the source of these differences is still unclear. Here, we combine language analysis and social-moral psychology to articulate the core defining features of impurity versus harm. In Study 1 (a–c), we found systematic variation in language use, indicating that people infer that contamination, unlike injury, affects a target completely and irreversibly, rendering them a transmitter of contamination. In Study 2 (a–b), we investigated how evoking intuitions about these core features of contamination—completeness, irreversibility, and transferability—influences judgments of impurity and harm. We found that implying effects on a target were complete and irreversible altered judgments of impurity, but not harm. Overall, our research supports the conclusion that impurity and harm are substantially distinct in cognition and moral judgment; unlike harm, impurity connotes negative effects that spread continually across space and time.

Behavior Change

Despite rapid growth in the empirical research on behavior change, modern science has yet to produce a coherent set of recommendations for individuals and organizations eager to align everyday actions with enduringly valued goals. We propose the process model of behavior change as a parsimonious framework for organizing strategies according to where they have their primary impact in the generation of behavioral impulses. To begin, individuals exist in objective situations, only certain features of which attract attention, which in turn lead to subjective appraisals, then finally give rise to response tendencies. Unhealthy habits develop when conflicting impulses are consistently resolved in favor of momentary temptations instead of valued goals. To change behavior for the better, we can strategically modify objective situations, where we pay attention, how we construct appraisals, and how we enact responses. Crucially, behavior change strategies can be initiated either by the individual (i.e., self-control) or by others (e.g., a benevolent employer).

Religious moral righteousness over care: a review and a meta-analysis

Does religion enhance an 'extended' morality? We review research on religiousness and Schwartz's values, Haidt's moral foundations (through a meta-analysis of 45 studies), and deontology versus consequentialism (a review of 27 studies). Instead of equally encompassing prosocial (care for others) and other values (duties to the self, the community, and the sacred), religiosity implies a restrictive morality: endorsement of values denoting social order (conservation, loyalty, and authority), self-control (low autonomy and self-expansion), and purity more strongly than care; and, furthermore, a deontological, non-consequentialist, righteous orientation, that could result in harm to (significant) others. Religious moral righteousness is highest in fundamentalism and weakens in secular countries. Only spirituality reflects an extended morality (care, fairness, and the binding foundations). Evolutionarily, religious morality seems to be more coalitional and 'hygienic' than caring.

Cross-Cultural Values: A Meta-Analysis of Major Quantitative Studies in the Last Decade (2010–2020)

Since 2010, scholars have made major contributions to cross-cultural research, especially regarding similarities and differences across world regions and countries in people’s values, beliefs, and morality. This paper accumulates and analyzes extant multi-national and quantitative studies of these facets of global culture. The paper begins with a summary of the modern history of cross-cultural research, then systematically reviews major empirical studies published since 2010, and next analyzes extant approaches to interpret how the constructs of belief, morality, and values have been theorized and operationalized. The analysis reveals that the field of cross-cultural studies remains dominated by Western approaches, especially studies developed and deployed from the United States and Western Europe. While numerous surveys have been translated and employed for data collection in countries beyond the U.S. and Western Europe, several countries remain under-studied, and the field lacks approaches that were developed within the countries of interest. The paper concludes by outlining future directions for the study of cross-cultural research. To progress from the colonialist past embedded within cross-cultural research, in which scholars from the U.S. and Western Europe export research tools to other world regions, the field needs to expand to include studies locally developed and deployed within more countries and world regions.

Development and validation of the Japanese Moral Foundations Dictionary

The Moral Foundations Dictionary (MFD) is a useful tool for applying the conceptual framework developed in Moral Foundations Theory and quantifying the moral meanings implicated in the linguistic information people convey. However, the applicability of the MFD is limited because it is available only in English. Translated versions of the MFD are therefore needed to study morality across various cultures, including non-Western cultures. The contribution of this paper is two-fold. We developed the first Japanese version of the MFD (referred to as the J-MFD) using a semi-automated method-this serves as a reference when translating the MFD into other languages. We next tested the validity of the J-MFD by analyzing open-ended written texts about the situations that Japanese participants thought followed and violated the five moral foundations. We found that the J-MFD correctly categorized the Japanese participants' descriptions into the corresponding moral foundations, and that the Moral Foundations Questionnaire (MFQ) scores correlated with the frequency of situations, of total words, and of J-MFD words in the participants' descriptions for the Harm and Fairness foundations. The J-MFD can be used to study morality unique to the Japanese and also multicultural comparisons in moral behavior.

Guideline for improving the reliability of Google Ngram studies: Evidence from religious terms

The Google Books Ngram Viewer (Google Ngram) is a search engine that charts word frequencies from a large corpus of books and thereby allows for the examination of cultural change as it is reflected in books. While the tool's massive corpus of data (about 8 million books or 6% of all books ever published) has been used in various scientific studies, concerns about the accuracy of results have simultaneously emerged. This paper reviews the literature and serves as a guideline for improving Google Ngram studies by suggesting five methodological procedures suited to increase the reliability of results. In particular, we recommend the use of (I) different language corpora, (II) cross-checks on different corpora from the same language, (III) word inflections, (IV) synonyms, and (V) a standardization procedure that accounts for both the influx of data and unequal weights of word frequencies. Further, we outline how to combine these procedures and address the risk of potential biases arising from censorship and propaganda. As an example of the proposed procedures, we examine the cross-cultural expression of religion via religious terms for the years 1900 to 2000. Special emphasis is placed on the situation during World War II. In line with the strand of literature that emphasizes the decline of collectivistic values, our results suggest an overall decrease of religion's importance. However, religion re-gains importance during times of crisis such as World War II. By comparing the results obtained through the different methods, we illustrate that applying and particularly combining our suggested procedures increase the reliability of results and prevents authors from deriving wrong assumptions.

The Psychology of Morality: A Review and Analysis of Empirical Studies Published From 1940 Through 2017

We review empirical research on (social) psychology of morality to identify which issues and relations are well documented by existing data and which areas of inquiry are in need of further empirical evidence. An electronic literature search yielded a total of 1,278 relevant research articles published from 1940 through 2017. These were subjected to expert content analysis and standardized bibliometric analysis to classify research questions and relate these to (trends in) empirical approaches that characterize research on morality. We categorize the research questions addressed in this literature into five different themes and consider how empirical approaches within each of these themes have addressed psychological antecedents and implications of moral behavior. We conclude that some key features of theoretical questions relating to human morality are not systematically captured in empirical research and are in need of further investigation.

Morality and Self-Control: How They Are Intertwined and Where They Differ

Despite sharing conceptual overlap, morality and self-control research have led largely separate lives. In this article, we highlight neglected connections between these major areas of psychology. To this end, we first note their conceptual similarities and differences. We then show how morality research, typically emphasizing aspects of moral cognition and emotion, may benefit from incorporating motivational concepts from self-control research. Similarly, self-control research may benefit from a better understanding of the moral nature of many self-control domains. We place special focus on various components of self-control and on the ways in which self-control goals may come to be seen as moral issues (i.e., moralized).