Greene K, Hecht ML. Engagement with Adolescent Substance Prevention Messages: Impact and Dissemination of REAL Media.
HEALTH COMMUNICATION 2024;
39:3536-3539. [PMID:
38477325 PMCID:
PMC11393172 DOI:
10.1080/10410236.2024.2326267]
[Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [MESH Headings] [Grants] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 03/14/2024]
Abstract
This article reviews the development and testing of a youth substance prevention program, REAL media. The contributions of this body of research include theoretical development, measurement, and dissemination of an efficacious independently evaluated program. Special attention is given to the impact of the program through collaborations with multiple community groups and multiple phases of development and testing.
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