The application of total quality management in rural tourism in the context of new rural construction – the case in China

Study on the Influencing Factors and Acting Path of the Sustainable Development of Rural Tourism Based on EEAM-ISM Model

The sustainable development of rural tourism is a complex system that includes both objective environmental factors and subjective human factors. Based on the three dimensions of “man–machine–environment”, the element event analysis method (EEAM) is introduced to identify and determine the components of the rural tourism composite system. Then, a hierarchical digraph of the rural tourism complex system is constructed by the interpretative structural model (ISM), and the logical structural relations among factors are explored to clarify the action paths. It is found that: (1) through three rounds of soliciting opinions and revising the list of factors, a total of 26 key factors affecting the sustainable development of rural tourism were screened out; (2) the influencing factors are related to each other to form a five-level factor hierarchical structure, which clearly reveals the overall structure of the system and the support dependencies among factors; (3) on the basis of clarifying the path of influencing factors, the targeted countermeasures and suggestions for the sustainable development of rural tourism are proposed for three key paths. This not only provides a certain theoretical basis for sustainable forecasting but also helps decision-makers to take targeted countermeasures.