Assessing relationships between conformity and meta-traits in an Asch-like paradigm

All You Nonconformists Are (Not) All Alike: Dissociable Social Stereotypes of Mavericks and Contrarians

While some people easily align themselves with others, others find themselves less aligned with sociocultural norms (e.g., nonconformists). Though people outside the mainstream tend to capture societies' attention, very little is known regarding how nonconformists are construed. In these studies, we investigated how different types of nonconformists are stereotyped. We sought to elucidate common and dissociable social stereotypes of two types of nonconformity; mavericks and contrarians, driven toward independence versus being different, respectively. We found that mavericks are construed as highly competent and conscientious, well suited for leadership roles, and more likely to be male, older, and satisfied with their life. Contrarians are construed as highly social, low in warmth and agreeableness, highly neurotic, well suited for roles involving creativity and self-expression, and more likely to be female, younger, and less satisfied with their lives. We situate these findings within models linking cultural context with conformity.

The power of social influence: A replication and extension of the Asch experiment

In this paper, we pursue four goals: First, we replicate the original Asch experiment with five confederates and one naïve subject in each group (N = 210). Second, in a randomized trial we incentivize the decisions in the line experiment and demonstrate that monetary incentives lower the error rate, but that social influence is still at work. Third, we confront subjects with different political statements and show that the power of social influence can be generalized to matters of political opinion. Finally, we investigate whether intelligence, self-esteem, the need for social approval, and the Big Five are related to the susceptibility to provide conforming answers. We find an error rate of 33% for the standard length-of-line experiment which replicates the original findings by Asch (1951, 1955, 1956). Furthermore, in the incentivized condition the error rate decreases to 25%. For political opinions we find a conformity rate of 38%. However, besides openness, none of the investigated personality traits are convincingly related to the susceptibility of group pressure.

Brain dynamics of recommendation-based social influence on preference change: A magnetoencephalography study

People change their preferences when exposed to others' opinions. We examine the neural basis of how peer feedback influences an individual's recommendation behavior. In addition, we investigate if the personality trait of 'agreeableness' modulates behavioral change and neural responses. In our experiment, participants with low and high agreeableness indicated their degree of recommendation of commercial brands, while subjected to peer group feedback. The associated neural responses were recorded with concurrent magnetoencephalography. After a delay, the participants were asked to reevaluate the brands. Recommendations changed consistently with conflicting feedback only when peer recommendation was lower than the initial recommendation. On the neural level, feedback evoked neural responses in the medial frontal and lateral parietal cortices, which were stronger for conflicting peer opinions. Conflict also increased neural oscillations in 4-10 Hz and decreased oscillations in 13-30 Hz in medial frontal and parietal cortices§. The change in recommendation behavior was not different between the low and high agreeableness groups. However, the groups differed in neural oscillations in the alpha and beta bands, when recommendation matched with feedback. In addition to corroborating earlier findings on the role of conflict monitoring in feedback processing, our results suggest that agreeableness modulates neural processing of peer feedback.