Are corporations people too? The neural correlates of moral judgments about companies and individuals

Morality and management: an oxymoron? fNIRS and neuromanagement perspective explain us why things are not like this

The neuroscience interest for moral decision-making has recently increased. To investigate the processes underlying moral behavior, this research aimed to investigate neurophysiological and behavioral correlates of decision-making in moral contexts. Specifically, functional Near-infrared spectroscopy (fNIRS) allowed to record oxygenated (O2Hb) and deoxygenated (HHb) cerebral hemoglobin concentrations during different moral conditions (professional fit, company fit, social fit) and offers types (fair, unfair, neutral). Moreover, individuals' responses to offers types and reaction time (RTs) were considered. Specifically, from hemodynamic results emerged a difference in O2Hb and HHb activity according to moral conditions and offers types in different brain regions. In particular, O2Hb increase and a HHb decrease were observed in ventromedial and dorsolateral prefrontal cortex (VMPFC, DLPFC) for fair offers in professional fit condition and in superior temporal sulcus (STS) for unfair offers in social fit condition. Moreover, an increase of left O2Hb activity in professional fit condition and in right VMPFC for unfair offers in company fit condition was observed. In addition, from behavioral results, an RTs increase in company and social fit condition for fair and unfair offers emerged. This study, therefore, shows the behavioral and neurophysiological correlates of moral decision-making that guide moral behavior in different context, such as company one.