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Wartati D, Garza-Reyes JA, Dieste M, Nadeem SP, Joshi R, González-Aleu F. A Six-Sigma DMAIC Approach to Improve the Sales Process of a Technology Start-Up. INTERNATIONAL JOURNAL OF MATHEMATICAL, ENGINEERING AND MANAGEMENT SCIENCES 2021; 6:1487-1517. [DOI: 10.33889/ijmems.2021.6.6.089] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 01/06/2025]
Abstract
Despite the adoption of Six-Sigma in different service sectors, its application in the Sales function of a Technology-based Start-up has not been explored. This paper deploys an action research-based study methodology and conducts a thorough analysis of a Technology Start-up company in Indonesia, using Six-Sigma principles and the Define-Measure-Analyse-Improve-Control (DMAIC) approach. Statistical validation of the causes of problems helped to formulate a strategy that may have otherwise not been possible. The results of the study and proposed solutions confirm the potential benefits of adopting Six-Sigma in the Sales function of technology start-ups to reduce, particularly, customer waiting time. The novelty of this research lies in the fact that it applies Six-Sigma in a transactional process such as sales, which earlier studies have not explored in depth. This paper can be employed as a reference for organisations to undertake and guide specific process improvement projects similar to the one presented.
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Affiliation(s)
- Desy Wartati
- Warwick Manufacturing Group, University of Warwick, Coventry, CV4 7AL, United Kingdom
| | - Jose Arturo Garza-Reyes
- Centre for Supply Chain Improvement, University of Derby, Kedleston Road Campus, Derby, DE22 1GB, United Kingdom
| | - Marcos Dieste
- Faculty of Science and Technology, Free University of Bozen-Bolzano, Universitätsplatz 5, 39100, Bolzano, Italy
| | - Simon Peter Nadeem
- Centre for Supply Chain Improvement, University of Derby, Kedleston Road Campus, Derby, DE22 1GB, United Kingdom
| | - Rohit Joshi
- Indian Institute of Management Shillong, Shillong, India
| | - Fernando González-Aleu
- Departamento de Computación e Ingeniería Industrial, Universidad de Monterrey, San Pedro Garza García, N.L., Mexico
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Moretti EDA, Anholon R, Rampasso IS, Silva D, Santa-Eulalia LA, Ignácio PSDA. Main difficulties during RFID implementation: an exploratory factor analysis approach. TECHNOLOGY ANALYSIS & STRATEGIC MANAGEMENT 2019. [DOI: 10.1080/09537325.2019.1575351] [Citation(s) in RCA: 13] [Impact Index Per Article: 2.2] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 10/27/2022]
Affiliation(s)
| | - Rosley Anholon
- School of Mechanical Engineering, University of Campinas, Campinas, Brazil
| | | | - Dirceu Silva
- Laboratory of Innovation Technology Applied, Faculty of Education, University of Campinas, Campinas, Brazil
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Awad M, Shanshal YA. Utilizing Kaizen process and DFSS methodology for new product development. INTERNATIONAL JOURNAL OF QUALITY & RELIABILITY MANAGEMENT 2017. [DOI: 10.1108/ijqrm-09-2014-0139] [Citation(s) in RCA: 15] [Impact Index Per Article: 1.9] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 11/17/2022]
Abstract
Purpose
The purpose of this paper is to propose a new framework for early design stage utilizing the benefits of Kaizen events, and Design for Six Sigma (DFSS) methodology. To gain a better understanding of the proposed method, a case study of a diesel engine development was presented where the proposed methodology was followed.
Design/methodology/approach
This paper proposes a hybrid Kaizen DFSS methodology consisting of four Kaizen milestone events with pre-work preceding these events. The events are in line with the four phases of DFSS methodology (define, characterize, optimize, and verify).
Findings
In order for the proposed method to succeed, few key enablers should be available such as management buy-in and support, effective resources utilization, and proper planning. However, this methodology should be utilized for key projects where criticality is high and deadlines are nearby.
Practical implications
As proved by two projects, one of them is presented in this paper; the use of the proposed methodology is effective and can bring significant positive changes to an organization.
Originality/value
Although Kaizen is an old and well-known process, it is to the best of the author’s knowledge that Kaizen has not been utilized in the early design stages of new product development projects. In this paper, a hybrid methodology combining traditional DFSS systematic approach conducted using Kaizen improvement events is proposed and supported by a real-life case study.
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The underlying factorial structure and significance of the Six Sigma difficulties and critical success factors. TQM JOURNAL 2016. [DOI: 10.1108/tqm-04-2015-0049] [Citation(s) in RCA: 16] [Impact Index Per Article: 1.8] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 01/09/2023]
Abstract
Purpose
– The purpose of this paper is to determine the underlying structure (latent constructs) of the difficulties and critical success factors (CSFs) of Six Sigma implementation in manufacturing companies. Determining the significance Greek manufacturing companies give to the Six Sigma difficulties and CSFs is also an aim of the present study.
Design/methodology/approach
– A research study was carried out in 91 ISO 9001 certified Greek manufacturing companies through a structured questionnaire. Exploratory factor analyses are applied to determine the underlying structure (latent constructs) of the Six Sigma difficulties and CSFs, while their significance is determined through descriptive statistics.
Findings
– Three latent constructs of Six Sigma difficulties are extracted, namely, “implementation patterns of Six Sigma methodology”, “absence of human interest and support”, and “low quality management level”. These difficulties are not considered very significant by the sample companies. Three latent constructs of Six Sigma CSFs are also extracted, namely, “understanding the implementation patterns of Six Sigma and its interface with the company”, “company culture and organisation”, and “prioritising Six Sigma projects based on stakeholders and company performance”. The role of these critical factors for the success of Six Sigma is very significant, according to the sample companies.
Research limitations/implications
– The small sample of the responding manufacturing companies, the diversity of the business sectors represented in the sample, and the subjective business evidence obtained from the company quality managers are the main limitations of the present study. Based on these limitations, future research studies are suggested.
Practical implications
– By eliminating the negative influence of the difficulties and simultaneously by enhancing the positive influence of the CSFs, a robust internal business environment can be created for the successful implementation of Six Sigma.
Originality/value
– This study fills the literature gap and contributes to the literature by determining the underlying structure and the significance of the Six Sigma difficulties and CSFs. This is the first research study in the field of Six Sigma that has been carried out in ISO 9001 certified manufacturing companies operating in the Greek business environment.
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Co-design Research and Business Development: Case of Scandinavian Airlines (SAS). SYSTEMIC PRACTICE AND ACTION RESEARCH 2014. [DOI: 10.1007/s11213-013-9295-7] [Citation(s) in RCA: 1] [Impact Index Per Article: 0.1] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/26/2022]
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