Measuring service quality in urban bus transport: a modified SERVQUAL approach

The Impact of Urban Rail Transit Epidemic Prevention Measures on Passengers' Safety Perception

In 2020, COVID-19 triggered concern about the safety of public transport. To meet passengers' expectations regarding safety, the public transport department has stepped up its pandemic prevention services. Some prevention services require passengers to follow mandatory requirements. However, whether and to what extent these requirements affect passenger satisfaction with public transportation services remains unclear. This study aims to construct an integrated framework to explore the direct and indirect relationships between four constructs (regular services quality, pandemic prevention service, psychological distance, and safety perception) and passengers' satisfaction in the context of urban rail transit services. Based on survey data collected from 500 passengers on the Shanghai Metro, this paper examines the relationships between routine service, pandemic prevention measures, safety perceptions, and satisfaction with the service. The results from the structural equation model indicate that routine service (0.608), pandemic prevention measures (0.56), and safety perception (0.05) have positive effects on passenger satisfaction. Psychological distance negatively impacts safety perception (-0.949) and has indirect effects on passenger satisfaction. Further, in order to identify the service improvements that public transportation departments should focus on, we use the three-factor theory to identify the services that should be improved: Basic factors, such as "punctual arrival of metros", "treatment of harmful garbage", "increasing frequency of platform disinfection", and "measurement of station temperature" should be treated as the first priority. As the second improvement priority, "the planning of metro stations can accommodate my travel scope" can be considered. Last, public transportation departments can enhance the exciting factor by installing "metro entrance signs" when resources are available.

Service quality scale development for fully automatic operation metro system

Purpose

Fully automatic operation (FAO) metro system is the trend of urban rail in modern cities. This study aims to develop a service quality scale for measuring passenger service perception in the context of FAO metro system.

Design/methodology/approach

Based on the interviews and the dimensions proposed in the previous service quality scales of the public transport sector, this study develops a multidimension service quality scale. Face-to-face interviews and surveys are conducted to obtain the riding experience and satisfaction of passengers in the metro stations of Beijing Subway Yanfang Line and Beijing Daxing International Airport Express that are FAO metro lines. Reliability, validity and nomological validity of our scale are demonstrated.

Findings

Six dimensions (i.e. tangibles, information, safety, efficiency, empathy and innovation) and 22 items are included in the scale through quantitative analysis. It is found that all of the six dimensions have a significant relationship with passenger satisfaction. Especially information and innovation are the more important dimensions of FAO metro system service quality.

Originality/value

This study contributes to the service quality literature in the public transport sector taking the FAO metro system as the object. The findings may provide a guide for the FAO metro operators to evaluate and improve their service quality.

Public utility vehicle service quality and customer satisfaction in the Philippines during the COVID-19 pandemic

The implementation of lockdown due to the COVID-19 pandemic has affected most businesses worldwide. The transportation business, specifically in the Philippines, has been heavily affected since only the healthcare and essential workers were allowed to leave their homes during the early stage of the pandemic. This paper aimed to explore the service quality of Public Utility Vehicles (PUV) in the Philippines during the COVID-19 pandemic utilizing the SERVQUAL dimensions. A total of 564 participants answered an online questionnaire using the convenience sampling approach, consisting of 58 questions. Structural equation modelling (SEM) was applied to derive the causal relationships between SERVQUAL dimensions, COVID-19 safety protocol, and customer satisfaction simultaneously. Out of the six dimensions, the SEM indicated that COVID-19 protocols, tangibility, and assurance variables were found to significantly affect PUV service quality and thus, customer satisfaction. This study is one of the first complete studies that analyzed the PUV service quality during the COVID-19 pandemic. The findings could provide the government with an evaluation of the compliance of PUVs to the imposed COVID-19 protocols. Furthermore, the framework of this study could also be applied and extended in evaluating PUV worldwide.

Management of Competitiveness of Metropolis Public Transport in the COVID-19 Pandemic Based on Core Consumers’ Values

The aim of the paper focuses on generating insights into the competitiveness of public transport in Moscow City in relation to the use of personal cars, considering individual basic consumer values and environmental factors, including the impact of the COVID-19 pandemic. The research question in this study is: how can we assess the main indicators of public transport’s competitiveness, which can motivate personal car owners with specific basic values to change the transportation mode for personal mobility? This conceptual research model combines the content analysis of publications and large-scale online survey of Moscow City’s car owners—potential consumers of public transport services—on a representative quota sample of 1263 respondents. The methodology includes the axiological approach for the identification of the main factors of consumer behavior of personal car owners in the city with combinations of the modified Schwartz’s methodology of the basic individual values evaluations. Secondary data manifested the changes in the behavior of car owners due to the fact that they value metropolitan environmental degradation and changed their transportation preferences to public transport even during the COVID-19 pandemic. Based on the factor and cluster analysis of the value profile of the individuals, seven clusters of car owners were identified, and two large clusters were selected as target segments for public transport services. The conclusion was made that it is necessary to differentiate social and marketing programs to promote the competitiveness of public transport in the minds of consumers.

Service quality dimensions of ride-sourcing services in Indian context

Purpose

This paper aims to identify the dimensions of service quality in the case of ride-sourcing services in Indian context.

Design/methodology/approach

The service quality dimensions of ride-sourcing services are identified using an exploratory factor analysis (EFA). Further, the reliability and validity of the factors are established through confirmatory factor analysis (CFA) using AMOS.

Findings

The service quality dimensions of ride-sourcing services are identified: comfort, internal environment, safety and personnel, mobile convenience and reliability, mobile system efficiency and availability, mobile customer service and billing and mobile security and privacy.

Research limitations/implications

The various dimensions are identified to measure service quality of ride-sourcing services in India. So, these dimensions can be tested for ride-sourcing services of countries having similar culture as India.

Practical implications

The proposed dimensions can be used as a diagnostic tool to identify and compare important criteria for service quality of ride-sourcing services.

Originality/value

Most relevant studies about dimensions of service quality for ride-sourcing services do not have stable factor structure. The dimensions identified include the traditional taxi service quality and mobile app service quality, which are not covered in current literature.

An Integrated Decision Support Model for Evaluating Public Transport Quality

Big cities suffer from serious complex problems such as air pollution, congestion, and traffic accidents. Developing public transport quality in such cities is considered an efficient remedy to obviate these critical issues. This paper aims to determine the significant supply quality criteria of public transportation. As a methodology, a hybrid Analytic Hierarchy Process (AHP) combined with the Best Worst Method (BWM) is applied. The proposed model is basically a hierarchy structure with at least a 5 × 5 pairwise comparison matrix or larger. A real-world complex problem was examined to validate the created model (public transport quality improvement). An urban bus transport system in the Jordanian capital city, Amman, was used as a case study; three stakeholder groups (passengers, nonpassengers, and representatives of the local government) participated in the evaluation process. The conventional Analytic Hierarchy Process (AHP) leads to weak consistency in the case of existing 5 × 5 pairwise comparison matrices or larger, particularly in estimating complex problems. To avoid this critical issue in AHP, we used Best Worst Method (BWM) comparisons, which make the evaluation process easier for decision makers; moreover, it saves survey time and provides more consistency when compared to AHP pairwise comparisons. The model adopted highlighted the most significant service quality criteria that influence urban bus transport systems. Furthermore, the sensitivity analysis conducted detected the stability of the criteria ranking in the three levels of the hierarchical structure. Since the proposed AHP–BWM model (which is the sole example of this sort of combination) is independent from the decision attributes, it can be applied to arbitrary hierarchically structured decision problems with a relatively large number of pairwise comparisons.

Public Transport Quality, Safety, and Perceived Accessibility

Service quality in public transport is proposed as a key determinant of perceived accessibility, the ease to live the life one wants with the help of the transport system, as low service quality may be a barrier for use, decreasing the ease to participate in daily activities. The first aim was to validate the direct relationship between public transport quality and perceived accessibility. Secondly, we analyzed the mediating role of safety perceptions to better explain the link between service quality and perceived accessibility. Public transport travelers (n = 4944) from five northern European cities were surveyed. Results from PLS-SEM modeling show that service quality has a significant and direct relationship with perceived accessibility, especially regarding functionality. An indirect relationship through travel safety perceptions was also observed, highlighting information and comfort as main drivers. High car use, low public transport use, increasing age, and being a woman were also associated with greater perceived accessibility. City comparisons yielded a number of significant differences. Our results contribute to the research literature by highlighting the importance of service quality in public transport for perceptions of accessibility in daily travel. In particular, we argue that functionality is the core attribute to focus on, and that attributes related to travel safety perceptions should be carefully considered when planning for sustainable transport.

Using SERVIQUAL to investigate the quality of provided wireless communication services in UAE

Purpose

The purpose of this paper is to investigate the service quality of wireless telecommunication services in the UAE.

Design/methodology/approach

This study uses the five dimensions of SERVQUAL instrumentation (reliability, assurance, tangibility, empathy and responsiveness) that are believed to represent service quality to approach a result of service quality level through comparing customers’ expectations to their perceptions. A SERVQUAL survey was constructed and distributed among a total number of 100 Etisalat users from four different age groups.

Findings

The results showed a significant difference between users’ expectations and the current level of quality of services in tangibility dimension of quality. The other variables were ranked in this order, assurance, reliability, responsiveness and empathy in service quality.

Research limitations/implications

The research findings encompass individuals from society only and may not be practical to generalize the findings to business organizations or industries as they have special offers and packages designed for their nature of the study.

Practical implications

This research is intensely valuable for Etisalat telecommunication company as it reflects and rates their service provided to the individuals of the society (citizens and residents) from five different critical dimensions. Consequently, it offers the firm the chance to improve the negative gaps in their services. Thus, higher customer satisfaction and loyalty.

Originality/value

This study demonstrated that a multi-cultural society could influence customers’ expectations and perceptions of service quality. The study results showed opposing expectations and perceptions to the same dimension from people of the same age group. The highest gaps were found to be in the tangibility and assurance dimensions whilst the lowest gap was found in the empathy dimension.

The quality of service in urban public transport in Algeria

Purpose

The Algerian transport sector has undergone profound changes in recent decades with its privatization. Transport sector liberalization has achieved its primary objectives aimed at increasing public transport supply, but it has been accompanied by travel conditions deterioration because of public regulation insufficiency. For this, the Algerian State has put regulatory and institutional mechanisms to improve urban transport service quality. These mechanisms directly impose on operators and managers of transport means reception stations to meet the expectations of road users. The purpose of this study is to draw a portrait of the service quality of the Algerian urban transport. For this, a fieldwork was carried out in Batna city to know the degree of satisfaction of urban transport users toward the service offered.

Design/methodology/approach

In this work, the authors used questionnaires as a means of data collection. The study sample is composed of 102 users of the line. The questionnaire deals with personal data (age, sex, level of education, family and professional data), data on the nature of travel between the city of Batna and Tazoult (reasons for travel, travel time and the number of trips undertaken) and measure of user satisfaction on the Tazoult–Batna line according to the criteria of service offer, accessibility, information, duration, attention to the customer, comfort, security and environmental impact. In this work, participatory observation was also used to give a better understanding on how the urban network operates in the city. To this end, an observation grid with key questions has been prepared. It is concentrated on three axes: the actual organization of private operators providing urban bus transport, the state of buses, stations and stopping points and the practice of control by the services concerned. For this, trips were made on all urban lines during the study period. Discussions were conducted with some private operators to find out their positions and their roles in the operation of urban bus transport.

Findings

The results of this work show that satisfaction levels were average for transport supply, accessibility, duration, attention paid to customer, comfort and safety; however, they were low concerning information and environmental impact. The present work has made it possible to highlight the impacts of urban transport disorganization on the offered service. In addition, taking into account the expectations of users in terms of service quality should have positive impacts for the users themselves, for private and public operators and for urban transport managers.

Originality/value

This work presents a state of knowledge on the service quality in an urban environment and delivers information on the situation in Algeria without pretending to be exhaustive. However, the contribution of this study is not limited to the evaluation of the various criteria themselves, which are found in whole or in part in many studies devoted to this kind of evaluations. The real contribution of this work lies in highlighting the impacts of urban transport disorganization on the offered services quality. This disorganization is essentially characterized by a weakness or absence of an institutional framework and the multiplication of actors at different levels of intervention, which creates overlapping responsibilities or organizational gaps.

The interrelationships among organizational culture and service quality under different levels of competitive intensity

Purpose

This study aims to investigate the interrelationships among organizational culture and service quality by applying the SERVQUAL instrument under different levels of competitive intensity in the shipping industry context.

Design/methodology/approach

This study used the questionnaire investigation method to evaluate the hypothesized relationships. The authors utilized widely accepted and validated instruments as identified in the literature to measure the constructs under examination. The sample consisted of 684 shipping organizations located in Greece. The factorial structures of the constructs were identified through exploratory and confirmatory factor analyses, while the examined relationships were established through regression analyses.

Findings

The findings argue in favor of a parsimonious three-dimensional structure of the SERVQUAL instrument in the shipping industry context, illustrate the associations among the different types of organizational culture and the dimensions of service quality and explicate how the former impacts the latter. Moreover, the findings showed that the above-mentioned interrelationships are conditioned by the varying levels of competitive intensity.

Originality/value

Although much research and writing has occurred on the topics of service quality and organizational culture, relatively less is known about their interrelationships, that is how a company’s culture relates to the service quality offered especially under different levels of competitive intensity. Thus, the current study aims to fill in this gap in the literature and empirically address the need to look at the interrelationships among the theoretical constructs under examination.

Factors that influence the quality of services provided by the bus rapid transit system

Purpose

This study analyses the factors that can influence the quality of service provided by the bus rapid transit (BRT) system in the state of Pernambuco. It is incipient, considering that the system was implemented in this state in 2014 to the World cup. In this context, the purpose of this paper is to identify the factors considered important for the services provided by this system and their impact on perceived quality.

Design/methodology/approach

The authors analyzed the data using exploratory factorial analysis, and linear and quantile regression techniques. Regarding the classification, this research is applied, exploratory, descriptive and in the form of a case study describing the situation experienced by the users of BRT in Pernambuco.

Findings

The results showed that it was possible to identify five factors that impact the level of satisfaction of the offered services: fluency in the provision of the service; staff training; physical conditions in the provision of the service; convenience/accessibility; and integration between transport lines.

Originality/value

With initial identification, factors 1, 3, 4 and 5 have been found to have an impact on overall service quality in a positive and statistically significant way. Factors 3 and 4 have a different impact with high- and low-quality standard perceived by users, and these should be the guiding elements by companies in establishing actions to improve the services offered.

Understanding and predicting the quality determinants of e-government services

Purpose

– The purpose of this paper is to investigate the quality determinants influencing the adoption of e-government services in Oman and compare the performance of multiple regression and neural network models in identifying the significant factors influencing adoption in Oman.

Design/methodology/approach

– Primary data concerning service quality determinants and demographic variables were collected using a structured questionnaire survey. The variables selected in the design of the questionnaire were based on an extensive literature review. Factor analysis, multiple linear regression and neural network models were employed to analyze data.

Findings

– The study found that quality determinants: responsiveness, security, efficiency and reliability are statistically significant predictors of adoption. The neural network model performed better than the regression model in the prediction of e-government services’ adoption and was able to characterize the non-linear relationship of the aforementioned predictors with the adoption of e-government services. Further, the neural network model was able to identify demographic variables as significant predictors.

Practical implications

– This study highlights the importance of service quality in the adoption of e-government services and suggests that an enhanced focus and investment on improving quality of the design and delivery of e-government services can have a positive impact on the usage of the services, thereby enabling the Oman Government in achieving the governance objectives for which these technologies were employed.

Originality/value

– Studies in the area of e-government typically focus either on technology adoption problems or service quality problems. The role of service quality in adoption is rarely addressed. The research presented in this paper is of great value to the institutions that are involved in the development of technology-based e-government services in Oman.

Adoption of e-government services

Purpose

– The purpose of this paper is to develop a research model for understanding the relationship between service quality dimensions and demographic variables, and the willingness to use e-government services in Oman. Understanding the key determinants of electronic government (e-government) services is an important issue for enhancing the degree of use of these services by users.

Design/methodology/approach

– The data were collected using Google forms from 248 e-government service users. The hierarchical regression analysis was used to test the research model.

Findings

– The results showed that service quality dimensions, namely, reliability, security, efficiency and responsiveness, were the key determinants that influenced the willingness to use e-government services. In addition to service quality dimensions, two demographic variables, namely, age and education level of respondents, showed a statistically significant relationship with the willingness to use e-government services.

Practical implications

– The findings of this study provide useful insights into the decision-makers of e-government services in Oman and similar emerging economies. At the same time, these findings can also be used by academicians and information systems researchers for further research.

Originality/value

– This study is probably the first attempt to model e-government services on the basis of service quality dimensions and demographic variables in Gulf Cooperation Council countries. Moreover, this study will enrich the existing literature on the adoption of e-government services.

Expected service quality of utility stores in Pakistan

Purpose

– The purpose of this study is to present the Generation X and Generation Y customers’ expectations of utility retail stores in an Asian setting of Pakistan Research studies that advocate a cross-generational perspective to retail service quality have been limited.

Design/methodology/approach

– Sketching through a naturalistic paradigm, data for this exploratory study is collected from 80 retail shoppers through face-to-face interviews. The data is noted, coded and presented through the genre of service marketing mix theory.

Findings

– There are significant differences with regards to variety of products offered and time consumed during shopping have been found between generational cohorts belonging to Generation X and Generation Y customers. However, there are a few similarities noted between the two types of customers that challenge the traditional perspective of retail service marketing mix theory.

Originality/value

– The study is an original contribution towards explaining the retail service quality construct from cross-generational marketing perspective. Pragmatically, the utility stores have never been the subject matter for service quality studies in countries such as Pakistan.

Measuring the Quality of Ecotourism Services

Ecotourism forms the pillar of the country’s tourism industry. Ecotourists make up more than 10% of international tourists in Malaysia. When service quality is thought of as an important factor to the success of tourism service providers, the importance of estimating service quality provided to tourists becomes apparent. Estimating service quality provides tourism service providers with the necessary information needed to manage their marketing operations appropriately. Therefore, this estimation should be performed with the right measurement scales. Despite the high volume of research on service quality (SERVQUAL) models in recent years, limited effort has been directed toward improving the tool for measuring service quality, particularly to apply to the ecotourism sector in developing countries. This article aims to improve a SERVQUAL model that is suitable for ecotourism areas in developing countries using five dimensions of the original model and one additional sustainability dimension. Based on a survey of 127 tourists in Tasik Kenyir, an exploratory factor analysis (EFA) was conducted to discover the underlying dimension of ecotourism services and test for reliability and validity. Using EFA resulted in seven factors totaling 27 items. These factors are labeled as follows: tangible sustainability, sustainable practices, tangibility, reliability, responsiveness, assurance, and empathy. The results reveal that when SERVQUAL is applied within the ecotourism context, new dimensions of tangible sustainability and sustainable practices may emerge. The result implies the need to refine the SERVQUAL model when used in different contexts.