Drinking to the “edge”: gender differences in context-specific risks

Respecting alcohol, respecting the water: Young adult perspectives on how to reduce alcohol-influenced drownings in Australia

ISSUE ADDRESSED

Alcohol-influenced drowning among young Australians (aged 18-24 years) is a prominent health concern. However, effectiveness of targeted prevention campaigns for this age group is unknown, as this information is not typically published in peer-reviewed or easily accessed grey literature. Accordingly, future campaigns cannot build on prior efforts to address this health problem.

METHODS

Semi-structured interviews ascertained young Australian adults' perspectives on preventing alcohol consumption in aquatic settings, and their awareness of appropriate safety strategies and Australian national and state drowning prevention campaigns. Discussions were transcribed verbatim and thematically analysed using an interpretative phenomenological approach.

RESULTS

Twenty-three individuals (mean age 20.65 years) participated in an interview. Participants had poor understanding of alcohol-focused drowning prevention campaigns and used logos and names to decipher key campaign messages. Education was recommended as the preferred method for prevention, and participants suggested preferences for delivery (eg social media, in schools, humour and shock tactics). The safety strategies discussed appeared to be transferred from strategies used in other contexts, rather than related to the specific risks of aquatic scenarios.

CONCLUSIONS

Drowning prevention practitioners should ensure transparency and clarity of their campaign names and logos to enhance understanding of the messages. Practitioners should also consider using audience analysis during campaign design, delivery and evaluation, alongside best practice recommendations from literature, to enhance campaign suitability and effectiveness. SO WHAT?: Water safety practitioners and policy makers should acknowledge these findings when developing campaigns which address young adults' lack of awareness of safe aquatic behaviours to encourage a sustained behaviour change.

Community level approach to youth alcohol related risk

Purpose

Young people drinking to extreme drunkenness is a source of concern for policy makers and health promoters. There are a variety of community groups who appear to respond to the alcohol-related problems. The purpose of this paper is to investigate the working practices and relationships among local community groups as part of the pre-intervention context-assessment process.

Design/methodology/approach

Drawing on the narratives of nine community workers and ten venue managers the authors examine the community level approach to inform the choice of interventions to reduce risky drinking practices and community wide alcohol-related harm.

Findings

There was considerable agreement across the community workers and venue managers about the nature of risk for young people in the night time economy (NTE). Two central themes of “perceived risk” and “management of risk” emerged from the data. Further, the community workers and venue managers identified different high-risk locations and strategies to improve their ability meet the needs of young people experiencing risk in the NTE. The local authorities, community organisations and night time operators adopted a broad proactive and connected approach to develop a coherent strategy to achieve new measures of safety in the NTE.

Originality/value

Applying the social ecological model to provide a framework for the understanding of the social, environmental and political factors that influence alcohol use in young people.