The value of strategy and flexibility in new product development

The moderating role of industry clockspeed on the relation between supply chain integration practices and new product flexibility

This study assessed the firm's new product flexibility in the recovery phase of COVID-19. Using the theoretical lens of organizational information processing theory, it established the relationship between supply chain integration practices (supply chain planning, internal integration, and supplier involvement) and new product flexibility. It also explained the moderating effect of industry clockspeed on supply chain integration practices and new product flexibility with the help of contingency theory. This study used an online survey method to collect data from plant managers, and we received 256 useable responses. We conducted a confirmatory factor analysis to test the validity and reliability of the scales, and we tested hypotheses using moderated multiple regression technique. The results showed significant positive relationships between supply chain integration practices and new product flexibility. The moderating effects hypotheses showed that industry clockspeed significantly and positively moderated on supply chain planning-new product flexibility and internal integration-new product flexibility links. But it negatively moderated on supplier involvement and new product flexibility. Our study departs from earlier studies in the field that were conducted under normal circumstances. We conducted our study in the recovery phase of COVID-19 in Pakistan, when firms, after fourteen days of complete lockdown, resumed their operations and experienced a new business landscape.

Multi-Level Optimization Process for Rationalizing the Distribution Logistics Process of Companies Selling Dietary Supplements

The commission sales form is a very significant channel of sales today, which is especially true in the field of dietary supplements. In parallel, the prevailing digitalization trends have opened up further new opportunities for this form of distribution. The multi-level optimization process presented in the publication makes it possible to optimize the distribution logistics processes of companies producing food supplements at a high level by exploiting these new possibilities. The operation of the procedure is also illustrated through a practical example.

Identification and causal assessment of supply chain flexibility

Purpose

The purpose of this paper is to map the causal relations among various supply chain flexibility (SCF) dimensions having significant impact on the Indian personal hygiene industry.

Design/methodology/approach

The author(s) have gone through extensive literature review and extracted 22 SCF dimensions. After conducting field visits and expert interaction in the firm related to case industry, 11 major SCF dimensions that seem to have a significant amount of influence on supply chain performance of the firms were retained for further consideration. The author(s) have used decision making trial and evaluation laboratory (DEMATEL) to establish initial causality and structural equation model (SEM) to investigate the contribution of different flexibility dimensions on overall SCF.

Findings

After DEMATEL analysis, three major SCF dimensions were considered for SEM modeling. The result shows that product flexibility and physical distribution flexibility have favorable influence on the SCF, while the demand management flexibility adversely impacts overall SCF.

Practical implications

The approach adopted in the study can help firms to determine and exercise the flexibility dimensions of a particular supply chain. The DEMATEL and SEM offer a facilitation to explain the causal relationship between the different dimensions to take long-term decisions and address the uncertainty in the demand and supply side.

Originality/value

This paper has made an attempt to evaluate the supply chain flexibilities, prioritize them and evaluate the relationship amongst these flexibilities and the degree to which they affect or are affected by one another in the Indian personal hygiene industry.

How does business-IT strategic alignment dimension impact on organizational performance measures

Purpose

Despite the conceptual, empirical and theoretical advances in alignment–performance relationship, there is a limited research on the alignment dimensions and organizational performance measures. Though strategic alignment is believed to improve organizational performance, the purpose of this paper is to develop conjectures for understanding how different alignment dimensions influence organizational performance measures.

Design/methodology/approach

The data were acquired from 161 senior IT and business managers paired responses in China and were analyzed by using a structural equation modeling technique.

Findings

The hypothesized relationships are largely supported. Thus, quality-oriented strategic alignment dimension has a significant relationship with all performance measures. Contrary to expectations, both product and marketing-oriented strategic alignment dimensions do not show a significant impact on financial return. The marketing-oriented strategic alignment dimension also has an insignificant relationship with operational excellence.

Practical implications

This study suggests that the business–IT alignment can be dimensioned to better combine business strategy and IT strategy. Hence, managers can focus specific alignment dimension instead of entire strategies of a firm for a better decision making.

Originality/value

Findings suggest guidance for formulating combined business and IT strategic alignment into dimensions and proposing insightful and practical implications.