The interests of small- and medium-sized enterprises (SMEs) actor in using mobile commerce in effort to expand business network

Malaysian SMEs m-commerce adoption: TAM 3, UTAUT 2 and TOE approach

Purpose

The purpose of this study is to examine the factors that influence Malaysian Small and Medium Enterprises (SMEs) to adopt mobile commerce (m-commerce) by integrating the constructs of Technology Acceptance Model 3 (TAM 3), Universal Theory of Acceptance and Use of Technology 2 and Technology-Organization-Environment model. Though numerous m-commerce adoption (MCA) studies have been conducted, lesser attention is paid to how hedonic motivation (HM) can influence organizational users such as SMEs. This study bridges the gap by integrating the three models to provide a new lens to guide SMEs.

Design/methodology/approach

To examine the factors that influence the adoption of m-commerce, the researchers collected data from SMEs in Malaysia using an online survey. The sample size of the participants was determined through the available list provided by SME Corp Malaysia. The researchers also used Krejcie and Morgan’s sample size and G * Power techniques to determine that the sample size was appropriate. The data collected were analyzed using partial least square-structural equation modeling.

Findings

The findings of this study reveal that technological factors (computer self-efficacy [CSE], result demonstrability [RD] and computer anxiety [CA]) positively and significantly influence MCA. Likewise, the organizational/environmental factors (m-commerce knowledge, pressure from trading partners and pressure from competitors) positively and significantly influence MCA. The moderating influence of HM was also achieved on the relationship between CSE and RD. However, the proposed hedonic moderating relationship between CA and the adoption of m-commerce is not significant.

Research limitations/implications

This study integrates three models to explain the adoption of m-commerce among SMEs in Malaysia and tested the moderating influence of HM. The results obtained better explain the decision by the SMEs to use m-commerce.

Originality/value

The study critically considered how m-commerce can be adopted by SMEs in Malaysia, which previous studies have largely ignored. Considering this, the study, therefore, advances a new relationship by integrating Technology-organization-environment model with TAM 3 and the moderating influence of HM to explain MCA among SMEs. This paper is one of the few research studies to test the moderating influence of HM in this regard.

Big data analytics adoption model for small and medium enterprises

Purpose

Big data analytics (BDA) is recognized as a turning point for firms to improve their performance. Although small- and medium-sized enterprises (SMEs) are crucial for every economy, they are lagging far behind in the usage of BDA. This study aims to provide a single and unified model for the adoption of BDA among SMEs with the integration of the technology–organization–environment (TOE) model and resource-based view.

Design/methodology/approach

A survey of 112 manufacturing SMEs in Iran was conducted, and the data were analysed using structural equation modelling to test the model of this study.

Findings

The results offer evidence of a BDA mediation effect in the relationship between technological, organizational and environmental contexts, and SMEs performance. The findings also demonstrated that technological and organizational elements are the more significant determinants of BDA adoption in the context of SMEs. In addition, the result of this study confirmed that BDA adoption could enhance the financial and market performance of SMEs.

Practical implications

Providing a single unified framework of BDA adoption for SMEs enables them to appreciate the importance of most influential elements (technology, organization and environment) in the adoption of BDA. Also, this study may encourage SMEs to be more willing to use BDA in their businesses.

Originality/value

Although there are studies on BDA adoption and firm performance among large companies, there is a lack of empirical research on SMEs, in particular, based on the TOE model. SMEs differ from large companies in terms of the availability of resources and size. Therefore, this study aimed to initiate a conceptual framework of BDA adoption for SMEs to assist them to be able to take advantage of the adoption of such technology.