|
1
|
Muneja PS. Marketing of electronic resources by universities and colleges in Tanzania. GLOBAL KNOWLEDGE, MEMORY AND COMMUNICATION 2023. [DOI: 10.1108/gkmc-08-2022-0186] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 01/26/2023]
Abstract
Purpose
This study aims to evaluate Web-based tools that are potentially used by universities and college libraries to market e-resources in Tanzania.
Design/methodology/approach
This study evaluated Web-based tools that are potentially used to market e-resources in libraries in Tanzania. A sample of 52 universities and colleges was approved by Tanzania Commission for Universities and was purposively selected for this study. The evaluation was conducted with an established checklist to evaluate the websites with a view to identifying Web-based tools, which are potentially useful in marketing e-resources.
Findings
The finding of this study indicates that most libraries have websites linked to their institutional websites. The finding has revealed that social media are mostly used by public universities to market e-resources. However, only one university is using WhatsApp to communicate with patrons. The findings show that the majority of public university libraries display a list of e-resources on their websites. Moreover, the displayed e-resources of most websites are not up to date, and some of them are irrelevant. Also, most public universities provide guidelines on how to use the subscribed e-resources as opposed to their counterpart.
Originality/value
The study on the evaluation of Web-based e-resources marketing tools is new in Tanzania. The finding of this study will trigger efforts to adjust the way libraries market their e-resources online.
Collapse
|
|
2
|
Liao SH, Widowati R, Lee CY. Data mining analytics investigation on TikTok users' behaviors: social media app development. LIBRARY HI TECH 2022. [DOI: 10.1108/lht-08-2022-0368] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 11/17/2022]
Abstract
PurposeTikTok, a social media application (app), was originally positioned as a short music video community suitable for young users, and the app is user-generated content (UGC) short video of vertical music. Users can make their own creative videos. Following the rhythm of the music, users can shoot various video content, personal talents, life records, performances, dances, plot interpretations, etc. However, what are the profiles and preferences of TikTok users, whereby the social media app is mainly developed by UGC? What is the impact of TikTok on the development of social media? In addition, what is UGC's social media model for user interactions in social networks? The purpose of this paper is to address and study these proposed issues.Design/methodology/approachAll questionnaire items are designed as nominal and ordinal scales (not Likert scale). The obtained data from questionnaires are put into the relational database (N = 2,011). This empirical study takes Taiwan TikTok users as the research object, implements data mining analytics to generate user profiles through clustering analysis and further uses association rules’ analysis to analyze social media apps in social network interaction and social apps’ development by proposing two patterns and several meaningful rules.FindingsThis study finds that social media apps is a valuable practical research topic on online social media development. In addition, besides the TikTok, the authors eagerly await subsequent research to provide more valuable findings of social media apps in both theory and practice.Originality/valueThis study presents the research evidences that social media apps such as TikTok will be able to transcend the current development pattern of social media and make good use of the media and technology innovation of apps in social development and social informatics.
Collapse
|