Quality of online information about sexually transmitted diseases: Which websites should patients read?

Readability of online COVID-19 health information: a comparison between four English speaking countries

BACKGROUND

The internet is now the first line source of health information for many people worldwide. In the current Coronavirus Disease 2019 (COVID-19) global pandemic, health information is being produced, revised, updated and disseminated at an increasingly rapid rate. The general public are faced with a plethora of misinformation regarding COVID-19 and the readability of online information has an impact on their understanding of the disease. The accessibility of online healthcare information relating to COVID-19 is unknown. We sought to evaluate the readability of online information relating to COVID-19 in four English speaking regions: Ireland, the United Kingdom, Canada and the United States, and compare readability of website source provenance and regional origin.

METHODS

The Google® search engine was used to collate the first 20 webpage URLs for three individual searches for 'COVID', 'COVID-19', and 'coronavirus' from Ireland, the United Kingdom, Canada and the United States. The Gunning Fog Index (GFI), Flesch-Kincaid Grade (FKG) Score, Flesch Reading Ease Score (FRES), Simple Measure of Gobbledygook (SMOG) score were calculated to assess the readability.

RESULTS

There were poor levels of readability webpages reviewed, with only 17.2% of webpages at a universally readable level. There was a significant difference in readability between the different webpages based on their information source (p < 0.01). Public Health organisations and Government organisations provided the most readable COVID-19 material, while digital media sources were significantly less readable. There were no significant differences in readability between regions.

CONCLUSION

Much of the general public have relied on online information during the pandemic. Information on COVID-19 should be made more readable, and those writing webpages and information tools should ensure universal accessibility is considered in their production. Governments and healthcare practitioners should have an awareness of the online sources of information available, and ensure that readability of our own productions is at a universally readable level which will increase understanding and adherence to health guidelines.

Sexual health information-seeking behavior on a social media site: predictors of best answer selection

Purpose

The purpose of this paper is to identify sexual health information needs and the cognitive and affective factors correlated with the best answer chosen by social Q&A users.

Design/methodology/approach

The study collected questions and answers regarding sexual health information on a social Q&A site, and analyzed the questions and a paired sample composed of best and non-best answers (n=480).

Findings

The main information needs of consumers are human development, sexual behavior, and sexual health. Best answers are more likely to include both cognitive (higher level of readability, risky information, social norms) and affective factors (empathy, positive/negative feelings, and optimistic information) than non-best answers.

Research limitations/implications

The study illuminates the roles of social Q&A as a unique platform to discuss sensitive health topics due to the fact that consumers use such social media sites as critical complementary health information sources.

Practical implications

If health information providers develop information with the factors that the study suggests, not only will it be more adopted by consumers, but it will also ameliorate the quality concerns about online health information.

Originality/value

Previous studies only investigated the most prevalent factors, rather than the most effective ones, which have a greater influence on best answer selection. This study compares the best answers and the non-best answers to overcome the limitations of the previous studies. Above all, the study applied the persuasion concepts to address the cognitive and affective perspectives to the answer evaluations of social Q&A.