Understanding why people share in the sharing economy

The Yale model of green message sharing and environmental consciousness on social media platforms

Purpose

In this paper, Yale model was adopted to understand how the characteristics of a green message (goal framing, argument volume and argument consistency), its source (source credibility) and its receivers (environmental consciousness) influence the communication process regarding the receivers' perceptions and attitudes (information value, persuasiveness and communication effectiveness) and their intention to spread the green message.

Design/methodology/approach

Eight scenarios of factorial design were developed to test the effects of a message on receivers' perceptions and attitudes. 1,157 valid questionnaires were used to conduct AMOS-SEM and ANOVA analyses.

Findings

The analytical results showed significant differences between the persuasive effects of Scenarios 1 and 8. A high level of environmental consciousness significantly affected the relationships between the message characteristics, source credibility and information value, leading to a higher intention to share the green messages.

Research limitations/implications

The Yale model was applied to online persuasion to examine the receivers' perceptions of and attitudes toward a green message and their intention to share it on social networking sites (SNSs). Being environmentally conscious can strengthen the perception that the receivers of an online green message have of the source credibility and information value. The Yale model proved to represent the online green message-sharing context and explain how to persuade online users more effectively.

Practical implications

This study suggests that green message providers should present content emphasizing the losses associated with inaction, thus increasing the receivers' acceptance of the message's persuasiveness. Additionally, with the assistance of supportive measures, such as national education programs, government policies and actions showing corporate social responsibility, the environmental awareness of individuals can encourage them to share green message posts on SNSs and engage in green practices.

Social implications

A significant effect of the message characteristics (goal framing × argument volume × argument consistency) was observed on SNS users' perceived source credibility and information value. Therefore, key opinion leaders, governments, and organizations who want to promote green ideas and attract public attention are encouraged to provide messages emphasizing the costs of inaction and contain arguments with a sufficient number of responses strongly supporting the original message. This could arouse the concern for green issues among online communities.

Originality/value

A Yale model research framework was developed to investigate the effect of message characteristics on the intention to share green messages online. Receivers' environmental consciousness played a vital role in this message-sharing process.

Ontologies application in the sharing economy domain: a systematic review

Purpose

This systematic literature review (SLR) paper presents the overview and analysis of the existing ontologies application in the SE domain. It discusses the main challenges in terms of its ontologies development and highlights the key knowledge areas for subdomains in the SE domain that provides a direction to develop ontologies application for SE systematically. The SE is not as straightforward as the traditional economy. It transforms the existing economy ecosystem through peer-to-peer collaborations mediated by the technology. Hence, the complexity of the SE domain accentuates the need to make the SE domain knowledge more explicit.

Design/methodology/approach

For the review, the authors only focus on the journal articles published from 2010 to 2020 and mentioned ontology as a solution to overcome the issues specific for the SE domain. The initial identification process produced 3,326 papers from 10 different databases.

Findings

After applying the inclusion and exclusion criteria, a final set of 11 articles were then analyzed and classified. In SE, good ontology design and development is essential to manage digital platforms, deal with data heterogeneity and govern the interoperability of the SE systems. Yet the preference to build an application ontology, lack of perdurant design and minimal use of the existing standard for building SE common knowledge are deterring the ontology development in this domain. From this review, an anatomy of the SE key subdomain areas is visualized as a reference to further develop the domain ontology for the SE domain systematically.

Originality/value

With the arrival of the Fourth Industrial Revolution (4IR), the sharing economy (SE) has become one of the important domains whose impact has been explosive, and its domain knowledge is complex. Yet, a comprehensive overview and analysis of the ontology applications in the SE domain is not available or well presented to the research community.

Theoretical dilemmas, conceptual review and perspectives disclosure of the sharing economy: a qualitative analysis

The sharing economy (SE) has become a prominent theme in a broad variety of research domains in the last decade. With conceptions from an increasing range of theoretical perspectives, SE literature is disperse and disconnected, with a great proliferation of definitions and related terms which hinder organized and harmonious research. This study carries out a systematic literature review from 1978 to September 2020, uncovering 50 definitions as units of analysis. The authors, through a qualitative–interpretative analysis, review definitions, identify perspectives, and critically assess their conceptual nature on an evolutionary basis. Findings show that despite the SE has been extending its routes and approaches, it is far from a stock of conceptual grounds. The paper makes three contributions. First, we portray SE within a common evolutionary framework by developing it as a life cycle model. Second, we clarify the definitional and terminological jungle. And third, we suggest a new definition that can enrich the discussion.