Mapping Color to Meaning in Colormap Data Visualizations

Shape It Up: An Empirically Grounded Approach for Designing Shape Palettes

Shape is commonly used to distinguish between categories in multi-class scatterplots. However, existing guidelines for choosing effective shape palettes rely largely on intuition and do not consider how these needs may change as the number of categories increases. Unlike color, shapes can not be represented by a numerical space, making it difficult to propose general guidelines or design heuristics for using shape effectively. This paper presents a series of four experiments evaluating the efficiency of 39 shapes across three tasks: relative mean judgment tasks, expert preference, and correlation estimation. Our results show that conventional means for reasoning about shapes, such as filled versus unfilled, are insufficient to inform effective palette design. Further, even expert palettes vary significantly in their use of shape and corresponding effectiveness. To support effective shape palette design, we developed a model based on pairwise relations between shapes in our experiments and the number of shapes required for a given design. We embed this model in a palette design tool to give designers agency over shape selection while incorporating empirical elements of perceptual performance captured in our study. Our model advances understanding of shape perception in visualization contexts and provides practical design guidelines that can help improve categorical data encodings.

Motion-Based Visual Encoding Can Improve Performance on Perceptual Tasks with Dynamic Time Series

Dynamic data visualizations can convey large amounts of information over time, such as using motion to depict changes in data values for multiple entities. Such dynamic displays put a demand on our visual processing capacities, yet our perception of motion is limited. Several techniques have been shown to improve the processing of dynamic displays. Staging the animation to sequentially show steps in a transition and tracing object movement by displaying trajectory histories can improve processing by reducing the cognitive load. In this paper, We examine the effectiveness of staging and tracing in dynamic displays. We showed participants animated line charts depicting the movements of lines and asked them to identify the line with the highest mean and variance. We manipulated the animation to display the lines with or without staging, tracing and history, and compared the results to a static chart as a control. Results showed that tracing and staging are preferred by participants, and improve their performance in mean and variance tasks respectively. They also preferred display time 3 times shorter when staging is used. Also, encoding animation speed with mean and variance in congruent tasks is associated with higher accuracy. These findings help inform real-world best practices for building dynamic displays. The supplementary materials can be found at https://osf.io/8c95v/.

Causal Priors and Their Influence on Judgements of Causality in Visualized Data

"Correlation does not imply causation" is a famous mantra in statistical and visual analysis. However, consumers of visualizations often draw causal conclusions when only correlations between variables are shown. In this paper, we investigate factors that contribute to causal relationships users perceive in visualizations. We collected a corpus of concept pairs from variables in widely used datasets and created visualizations that depict varying correlative associations using three typical statistical chart types. We conducted two MTurk studies on (1) preconceived notions on causal relations without charts, and (2) perceived causal relations with charts, for each concept pair. Our results indicate that people make assumptions about causal relationships between pairs of concepts even without seeing any visualized data. Moreover, our results suggest that these assumptions constitute causal priors that, in combination with visualized association, impact how data visualizations are interpreted. The results also suggest that causal priors may lead to over- or under-estimation in perceived causal relations in different circumstances, and that those priors can also impact users' confidence in their causal assessments. In addition, our results align with prior work, indicating that chart type may also affect causal inference. Using data from the studies, we develop a model to capture the interaction between causal priors and visualized associations as they combine to impact a user's perceived causal relations. In addition to reporting the study results and analyses, we provide an open dataset of causal priors for 56 specific concept pairs that can serve as a potential benchmark for future studies. We also suggest remaining challenges and heuristic-based guidelines to help designers improve visualization design choices to better support visual causal inference.

More of what? Dissociating effects of conceptual and numeric mappings on interpreting colormap data visualizations

In visual communication, people glean insights about patterns of data by observing visual representations of datasets. Colormap data visualizations ("colormaps") show patterns in datasets by mapping variations in color to variations in magnitude. When people interpret colormaps, they have expectations about how colors map to magnitude, and they are better at interpreting visualizations that align with those expectations. For example, they infer that darker colors map to larger quantities (dark-is-more bias) and colors that are higher on vertically oriented legends map to larger quantities (high-is-more bias). In previous studies, the notion of quantity was straightforward because more of the concept represented (conceptual magnitude) corresponded to larger numeric values (numeric magnitude). However, conceptual and numeric magnitude can conflict, such as using rank order to quantify health-smaller numbers correspond to greater health. Under conflicts, are inferred mappings formed based on the numeric level, the conceptual level, or a combination of both? We addressed this question across five experiments, spanning data domains: alien animals, antibiotic discovery, and public health. Across experiments, the high-is-more bias operated at the conceptual level: colormaps were easier to interpret when larger conceptual magnitude was represented higher on the legend, regardless of numeric magnitude. The dark-is-more bias tended to operate at the conceptual level, but numeric magnitude could interfere, or even dominate, if conceptual magnitude was less salient. These results elucidate factors influencing meanings inferred from visual features and emphasize the need to consider data meaning, not just numbers, when designing visualizations aimed to facilitate visual communication.

Rainbow Colormaps Are Not All Bad

Some 15 years ago, Visualization Viewpoints published an influential article titled Rainbow Color Map (Still) Considered Harmful (Borland and Taylor, 2007). The paper argued that the "rainbow colormap's characteristics of confusing the viewer, obscuring the data and actively misleading interpretation make it a poor choice for visualization." Subsequent articles often repeat and extend these arguments, so much so that avoiding rainbow colormaps, along with their derivatives, has become dogma in the visualization community. Despite this loud and persistent recommendation, scientists continue to use rainbow colormaps. Have we failed to communicate our message, or do rainbow colormaps offer advantages that have not been fully appreciated? We argue that rainbow colormaps have properties that are underappreciated by existing design conventions. We explore key critiques of the rainbow in the context of recent research to understand where and how rainbows might be misunderstood. Choosing a colormap is a complex task, and rainbow colormaps can be useful for selected applications.

Unifying Effects of Direct and Relational Associations for Visual Communication

People have expectations about how colors map to concepts in visualizations, and they are better at interpreting visualizations that match their expectations. Traditionally, studies on these expectations (inferred mappings) distinguished distinct factors relevant for visualizations of categorical vs. continuous information. Studies on categorical information focused on direct associations (e.g., mangos are associated with yellows) whereas studies on continuous information focused on relational associations (e.g., darker colors map to larger quantities; dark-is-more bias). We unite these two areas within a single framework of assignment inference. Assignment inference is the process by which people infer mappings between perceptual features and concepts represented in encoding systems. Observers infer globally optimal assignments by maximizing the "merit," or "goodness," of each possible assignment. Previous work on assignment inference focused on visualizations of categorical information. We extend this approach to visualizations of continuous data by (a) broadening the notion of merit to include relational associations and (b) developing a method for combining multiple (sometimes conflicting) sources of merit to predict people's inferred mappings. We developed and tested our model on data from experiments in which participants interpreted colormap data visualizations, representing fictitious data about environmental concepts (sunshine, shade, wild fire, ocean water, glacial ice). We found both direct and relational associations contribute independently to inferred mappings. These results can be used to optimize visualization design to facilitate visual communication.

Self-Supervised Color-Concept Association via Image Colorization

The interpretation of colors in visualizations is facilitated when the assignments between colors and concepts in the visualizations match human's expectations, implying that the colors can be interpreted in a semantic manner. However, manually creating a dataset of suitable associations between colors and concepts for use in visualizations is costly, as such associations would have to be collected from humans for a large variety of concepts. To address the challenge of collecting this data, we introduce a method to extract color-concept associations automatically from a set of concept images. While the state-of-the-art method extracts associations from data with supervised learning, we developed a self-supervised method based on colorization that does not require the preparation of ground truth color-concept associations. Our key insight is that a set of images of a concept should be sufficient for learning color-concept associations, since humans also learn to associate colors to concepts mainly from past visual input. Thus, we propose to use an automatic colorization method to extract statistical models of the color-concept associations that appear in concept images. Specifically, we take a colorization model pre-trained on ImageNet and fine-tune it on the set of images associated with a given concept, to predict pixel-wise probability distributions in Lab color space for the images. Then, we convert the predicted probability distributions into color ratings for a given color library and aggregate them for all the images of a concept to obtain the final color-concept associations. We evaluate our method using four different evaluation metrics and via a user study. Experiments show that, although the state-of-the-art method based on supervised learning with user-provided ratings is more effective at capturing relative associations, our self-supervised method obtains overall better results according to metrics like Earth Mover's Distance (EMD) and Entropy Difference (ED), which are closer to human perception of color distributions.

Quantum core affect. Color-emotion structure of semantic atom

Psychology suffers from the absence of mathematically-formalized primitives. As a result, conceptual and quantitative studies lack an ontological basis that would situate them in the company of natural sciences. The article addresses this problem by describing a minimal psychic structure, expressed in the algebra of quantum theory. The structure is demarcated into categories of emotion and color, renowned as elementary psychological phenomena. This is achieved by means of quantum-theoretic qubit state space, isomorphic to emotion and color experiences both in meaning and math. In particular, colors are mapped to the qubit states through geometric affinity between the HSL-RGB color solids and the Bloch sphere, widely used in physics. The resulting correspondence aligns with the recent model of subjective experience, producing a unified spherical map of emotions and colors. This structure is identified as a semantic atom of natural thinking-a unit of affectively-colored personal meaning, involved in elementary acts of a binary decision. The model contributes to finding a unified ontology of both inert and living Nature, bridging previously disconnected fields of research. In particular, it enables theory-based coordination of emotion, decision, and cybernetic sciences, needed to achieve new levels of practical impact.

Visual variables and configuration of software maps

Software maps provide a general-purpose interactive user interface and information display in software analytics. This paper classifies software maps as a containment-based treemap embedded into a 3D attribute space and introduces respective terminology. It provides a comprehensive overview of advanced visual metaphors and techniques, each suitable for interactive visual analytics tasks. The metaphors and techniques are briefly described, located within a visualization pipeline model, and considered within a software map design space. The general expressiveness and applicability of visual variables are detailed and discussed. Consequent applications and use cases for different software system data and software engineering data are discussed, arguing for the versatile use of software maps in visual software analytics.

Affective Congruence in Visualization Design: Influences on Reading Categorical Maps

Recent work in data visualization has demonstrated that small, perceptually-distinct color palettes-such as those used in categorical mapping-can connote significant affective qualities. Data that are mapped or otherwise visualized are also often emotive in nature, either inherently (e.g., climate change, disease mortality rates), or by design, such as can be found in visual storytelling. However, little is known about how the affective qualities of color interact with those of data context in visualization design. This article describes the results of a crowdsourced study on the influence of affectively congruent versus incongruent color schemes on categorical map-reading response. We report both objective (pattern detection; area comparison) and subjective (affective quality; appropriateness; preference) measures of map-reader response. Our results suggest that affectively congruent colors amplify perceptions of the affective qualities of maps with emotive topics, affective incongruence may cause confusion, and that affective congruence is particularly influential in maps of positive-leaning data topics. Finally, we offer preliminary design recommendations for balancing color congruence with other design factors, and for synthesizing color and affective context in thematic map design.

Rainbow Dash: Intuitiveness, Interpretability and Memorability of the Rainbow Color Scheme in Visualization

After demonstrating that rainbow colors are still commonly used in scientific publications, we comparatively evaluate the rainbow and sequential color schemes on choropleth and isarithmic maps in an empirical user study with 544 participants to examine if a) people intuitively associate order for the colors in these schemes, b) they can successfully conduct perceptual and semantic map reading and recall tasks with quantitative data where order may have implicit or explicit importance. We find that there is little to no agreement in ordering of rainbow colors while sequential colors are indeed intuitively ordered by the participants with a strong dark is more bias. Sequential colors facilitate most quantitative map reading tasks better than the rainbow colors, whereas rainbow colors competitively facilitate extracting specific values from a map, and may support hue recall better than sequential. We thus contribute to dark- versus light is more bias debate, demonstrate why and when rainbow colors may impair performance, and add further nuance to our understanding of this highly popular, yet highly criticized color scheme.

Visual communication via the design of food and beverage packaging

A rapidly growing body of empirical research has recently started to emerge highlighting the connotative and/or semiotic meanings that consumers typically associate with specific abstract visual design features, such as colours (either when presented individually or in combination), simple shapes/curvilinearity, and the orientation and relative position of those design elements on product packaging. While certain of our affective responses to such basic visual design features appear almost innate, the majority are likely established via the internalization of the statistical regularities of the food and beverage marketplace (i.e. as a result of associative learning), as in the case of round typeface and sweet-tasting products. Researchers continue to document the wide range of crossmodal correspondences that underpin the links between individual visual packaging design features and specific properties of food and drink products (such as their taste, flavour, or healthfulness), and the ways in which marketers are now capitalizing on such understanding to increase sales. This narrative review highlights the further research that is still needed to establish the connotative or symbolic/semiotic meaning(s) of particular combinations of design features (such as coloured stripes in a specific orientation), as opposed to individual cues in national food markets and also, increasingly, cross-culturally in the case of international brands.

A Holey Perspective on Venn Diagrams

When interpreting the meanings of visual features in information visualizations, observers have expectations about how visual features map onto concepts (inferred mappings.) In this study, we examined whether aspects of inferred mappings that have been previously identified for colormap data visualizations generalize to a different type of visualization, Venn diagrams. Venn diagrams offer an interesting test case because empirical evidence about the nature of inferred mappings for colormaps suggests that established conventions for Venn diagrams are counterintuitive. Venn diagrams represent classes using overlapping circles and express logical relationships between those classes by shading out regions to encode the concept of non-existence, or none. We propose that people do not simply expect shading to signify non-existence, but rather they expect regions that appear as holes to signify non-existence (the hole hypothesis.) The appearance of a hole depends on perceptual properties in the diagram in relation to its background. Across three experiments, results supported the hole hypothesis, underscoring the importance of configural processing for interpreting the meanings of visual features in information visualizations.

Context Matters: A Theory of Semantic Discriminability for Perceptual Encoding Systems

People's associations between colors and concepts influence their ability to interpret the meanings of colors in information visualizations. Previous work has suggested such effects are limited to concepts that have strong, specific associations with colors. However, although a concept may not be strongly associated with any colors, its mapping can be disambiguated in the context of other concepts in an encoding system. We articulate this view in semantic discriminability theory, a general framework for understanding conditions determining when people can infer meaning from perceptual features. Semantic discriminability is the degree to which observers can infer a unique mapping between visual features and concepts. Semantic discriminability theory posits that the capacity for semantic discriminability for a set of concepts is constrained by the difference between the feature-concept association distributions across the concepts in the set. We define formal properties of this theory and test its implications in two experiments. The results show that the capacity to produce semantically discriminable colors for sets of concepts was indeed constrained by the statistical distance between color-concept association distributions (Experiment 1). Moreover, people could interpret meanings of colors in bar graphs insofar as the colors were semantically discriminable, even for concepts previously considered "non-colorable" (Experiment 2). The results suggest that colors are more robust for visual communication than previously thought.

The Science of Visual Data Communication: What Works

Effectively designed data visualizations allow viewers to use their powerful visual systems to understand patterns in data across science, education, health, and public policy. But ineffectively designed visualizations can cause confusion, misunderstanding, or even distrust-especially among viewers with low graphical literacy. We review research-backed guidelines for creating effective and intuitive visualizations oriented toward communicating data to students, coworkers, and the general public. We describe how the visual system can quickly extract broad statistics from a display, whereas poorly designed displays can lead to misperceptions and illusions. Extracting global statistics is fast, but comparing between subsets of values is slow. Effective graphics avoid taxing working memory, guide attention, and respect familiar conventions. Data visualizations can play a critical role in teaching and communication, provided that designers tailor those visualizations to their audience.

True colours or red herrings?: colour maps for finite-element analysis in palaeontological studies to enhance interpretation and accessibility

Accessibility is a key aspect for the presentation of research data. In palaeontology, new data is routinely obtained with computational techniques, such as finite-element analysis (FEA). FEA is used to calculate stress and deformation in objects when subjected to external forces. Results are displayed using contour plots in which colour information is used to convey the underlying biomechanical data. The Rainbow colour map is nearly exclusively used for these contour plots in palaeontological studies. However, numerous studies in other disciplines have shown the Rainbow map to be problematic due to uneven colour representation and its inaccessibility for those with colour vision deficiencies. Here, different colour maps were tested for their accuracy in representing values of FEA models. Differences in stress magnitudes (ΔS) and colour values (ΔE) of subsequent points from the FEA models were compared and their correlation was used as a measure of accuracy. The results confirm that the Rainbow colour map is not well suited to represent the underlying stress distribution of FEA models with other colour maps showing a higher discriminative power. As the performance of the colour maps varied with tested scenarios/stress types, it is recommended to use different colour maps for specific purposes.

Visualization as a stimulus domain for vision science

Traditionally, vision science and information/data visualization have interacted by using knowledge of human vision to help design effective displays. It is argued here, however, that this interaction can also go in the opposite direction: the investigation of successful visualizations can lead to the discovery of interesting new issues and phenomena in visual perception. Various studies are reviewed showing how this has been done for two areas of visualization, namely, graphical representations and interaction, which lend themselves to work on visual processing and the control of visual operations, respectively. The results of these studies have provided new insights into aspects of vision such as grouping, attentional selection and the sequencing of visual operations. More generally yet, such results support the view that the perception of visualizations can be a useful domain for exploring the nature of visual cognition, inspiring new kinds of questions as well as casting new light on the limits to which information can be conveyed visually.

Affective Colormap Design for Accurate Visual Comprehension in Industrial Tomography

The design of colormaps can help tomography operators obtain accurate visual comprehension, thereby assisting safety-critical decisions. The research presented here is about deploying colormaps that promote the best affective responses for industrial microwave tomography (MWT). To answer the two research questions related to our study, we firstly conducted a quantitative analysis of 11 frequently-used colormaps on a segmentation task. Secondly, we presented the same colormaps within a crowdsourced study comprising two parts to verify the quantitative outcomes. The first part encoded affective responses from participants into a prevailing four-quadrant valence–arousal grid; the second part recorded participant ratings towards the accuracy of each colormap on MWT segmentation. We concluded that three colormaps are the best suited in the context of MWT tasks. We also found that the colormaps triggering emotions in the positive–exciting quadrant can facilitate more accurate visual comprehension than other affect-related quadrants. A synthetic colormap design guideline was consequently proposed.

The Making of Continuous Colormaps

Continuous colormaps are integral parts of many visualization techniques, such as heat-maps, surface plots, and flow visualization. Despite that the critiques of rainbow colormaps have been around and well-acknowledged for three decades, rainbow colormaps are still widely used today. One reason behind the resilience of rainbow colormaps is the lack of tools for users to create a continuous colormap that encodes semantics specific to the application concerned. In this paper, we present a web-based software system, CCC-Tool (short for Charting Continuous Colormaps) under the URL https://ccctool.com, for creating, editing, and analyzing such application-specific colormaps. We introduce the notion of "colormap specification (CMS)" that maintains the essential semantics required for defining a color mapping scheme. We provide users with a set of advanced utilities for constructing CMS's with various levels of complexity, examining their quality attributes using different plots, and exporting them to external application software. We present two case studies, demonstrating that the CCC-Tool can help domain scientists as well as visualization experts in designing semantically-rich colormaps.

Susceptibility of domain experts to color manipulation indicate a need for design principles in data visualization

Color is key for the visual encoding of data, yet its use reportedly affects decision making in important ways. We examined the impact of various popular color schemes on experts' and lay peoples' map-based decisions in two, geography and neuroscience, scenarios, in an online visualization experiment. We found that changes in color mappings influence domain experts, especially neuroimaging experts, more in their decision-making than novices. Geographic visualization experts exhibited more trust in the unfavorable rainbow color scale than would have been predicted by their suitability ratings and their training, which renders them sensitive to scale appropriateness. Our empirical results make a strong call for increasing scientists' awareness for and training in perceptually salient and cognitively informed design principles in data visualization.

Semantic Discriminability for Visual Communication

To interpret information visualizations, observers must determine how visual features map onto concepts. First and foremost, this ability depends on perceptual discriminability; observers must be able to see the difference between different colors for those colors to communicate different meanings. However, the ability to interpret visualizations also depends on semantic discriminability, the degree to which observers can infer a unique mapping between visual features and concepts, based on the visual features and concepts alone (i.e., without help from verbal cues such as legends or labels). Previous evidence suggested that observers were better at interpreting encoding systems that maximized semantic discriminability (maximizing association strength between assigned colors and concepts while minimizing association strength between unassigned colors and concepts), compared to a system that only maximized color-concept association strength. However, increasing semantic discriminability also resulted in increased perceptual distance, so it is unclear which factor was responsible for improved performance. In the present study, we conducted two experiments that tested for independent effects of semantic distance and perceptual distance on semantic discriminability of bar graph data visualizations. Perceptual distance was large enough to ensure colors were more than just noticeably different. We found that increasing semantic distance improved performance, independent of variation in perceptual distance, and when these two factors were uncorrelated, responses were dominated by semantic distance. These results have implications for navigating trade-offs in color palette design optimization for visual communication.

The relation between color and spatial structure for interpreting colormap data visualizations

Interpreting colormap visualizations requires determining how dimensions of color in visualizations map onto quantities in data. People have color-based biases that influence their interpretations of colormaps, such as a dark-is-more bias—darker colors map to larger quantities. Previous studies of color-based biases focused on colormaps with weak data spatial structure, but color-based biases may not generalize to colormaps with strong data spatial structure, like “hotspots” typically found in weather maps and neuroimaging brain maps. There may be a hotspot-is-more bias to infer that colors within hotspots represent larger quantities, which may override the dark-is-more bias. We tested this possibility in four experiments. Participants saw colormaps with hotspots and a legend that specified the color-quantity mapping. Their task was to indicate which side of the colormap depicted larger quantities (left/right). We varied whether the legend specified dark-more mapping or light-more mapping across trials and operationalized a dark-is-more bias as faster response time (RT) when the legend specified dark-more mapping. Experiment 1 demonstrated robust evidence for the dark-is-more bias, without evidence for a hotspot-is-more bias. Experiments 2 to 4 suggest that a hotspot-is-more bias becomes relevant when hotspots are a statistically reliable cue to “more” (i.e., the locus of larger quantities) and when hotspots are more perceptually pronounced. Yet, comparing conditions in which the hotspots were “more,” RTs were always faster for dark hotspots than light hotspots. Thus, in the presence of strong spatial cues to the locus of larger quantities, color-based biases still influenced interpretations of colormap data visualizations.

Topic modeling for systematic review of visual analytics in incomplete longitudinal behavioral trial data

Longitudinal observational and randomized controlled trials (RCT) are widely applied in biomedical behavioral studies and increasingly implemented in smart health systems. These trials frequently produce data that are high-dimensional, correlated, and contain missing values, posing significant analytic challenges. Notably, visual analytics are underdeveloped in this area. In this paper, we developed a longitudinal topic model to implement the systematic review of visual analytic methods presented at the IEEE VIS conference over its 28 year history, in comparison with MIFuzzy, an integrated and comprehensive soft computing tool for behavioral trajectory pattern recognition, validation, and visualization of incomplete longitudinal data. The findings of our longitudinal topic modeling highlight the trend patterns of visual analytics development in longitudinal behavioral trials and underscore the gigantic gap of existing robust visual analytic methods and actual working algorithms for longitudinal behavioral trial data. Future research areas for visual analytics in behavioral trial studies and smart health systems are discussed.

Color Crafting: Automating the Construction of Designer Quality Color Ramps

Visualizations often encode numeric data using sequential and diverging color ramps. Effective ramps use colors that are sufficiently discriminable, align well with the data, and are aesthetically pleasing. Designers rely on years of experience to create high-quality color ramps. However, it is challenging for novice visualization developers that lack this experience to craft effective ramps as most guidelines for constructing ramps are loosely defined qualitative heuristics that are often difficult to apply. Our goal is to enable visualization developers to readily create effective color encodings using a single seed color. We do this using an algorithmic approach that models designer practices by analyzing patterns in the structure of designer-crafted color ramps. We construct these models from a corpus of 222 expert-designed color ramps, and use the results to automatically generate ramps that mimic designer practices. We evaluate our approach through an empirical study comparing the outputs of our approach with designer-crafted color ramps. Our models produce ramps that support accurate and aesthetically pleasing visualizations at least as well as designer ramps and that outperform conventional mathematical approaches.

Estimating Color-Concept Associations from Image Statistics

To interpret the meanings of colors in visualizations of categorical information, people must determine how distinct colors correspond to different concepts. This process is easier when assignments between colors and concepts in visualizations match people's expectations, making color palettes semantically interpretable. Efforts have been underway to optimize color palette design for semantic interpretablity, but this requires having good estimates of human color-concept associations. Obtaining these data from humans is costly, which motivates the need for automated methods. We developed and evaluated a new method for automatically estimating color-concept associations in a way that strongly correlates with human ratings. Building on prior studies using Google Images, our approach operates directly on Google Image search results without the need for humans in the loop. Specifically, we evaluated several methods for extracting raw pixel content of the images in order to best estimate color-concept associations obtained from human ratings. The most effective method extracted colors using a combination of cylindrical sectors and color categories in color space. We demonstrate that our approach can accurately estimate average human color-concept associations for different fruits using only a small set of images. The approach also generalizes moderately well to more complicated recycling-related concepts of objects that can appear in any color.

A Study of Colormaps in Network Visualization

Color is a widely used visual channel for encoding data in visualization design. It is important to select the appropriate type of color mapping to better understand the data. While several studies have investigated the effects of colormaps in various types of information visualization, there have been no studies on their effects on network visualization. Thus, in this paper, we investigate the effects of several colormaps in network visualization using node-link diagrams. Specifically, we compare four different single- and multi-hue colormaps for node attributes, and evaluate their effectiveness in terms of task completion time and correctness rate. Our results show that participants complete their tasks significantly faster with blue (single-hue, sequential) as compared to viridis (multi-hue, sequential), RdYlBu (divergent, red-yellow-blue), and jet (rainbow) colormaps. Additionally, the overall correctness rate shows significant differences between colormaps, with viridis being the least error-prone among the colormaps studied.