CoUX: Collaborative Visual Analysis of Think-Aloud Usability Test Videos for Digital Interfaces

LiveRetro: Visual Analytics for Strategic Retrospect in Livestream E-Commerce

Livestream e-commerce integrates live streaming and online shopping, allowing viewers to make purchases while watching. However, effective marketing strategies remain a challenge due to limited empirical research and subjective biases from the absence of quantitative data. Current tools fail to capture the interdependence between live performances and feedback. This study identified computational features, formulated design requirements, and developed LiveRetro, an interactive visual analytics system. It enables comprehensive retrospective analysis of livestream e-commerce for streamers, viewers, and merchandise. LiveRetro employs enhanced visualization and time-series forecasting models to align performance features and feedback, identifying influences at channel, merchandise, feature, and segment levels. Through case studies and expert interviews, the system provides deep insights into the relationship between live performance and streaming statistics, enabling efficient strategic analysis from multiple perspectives.

VideoModerator: A Risk-aware Framework for Multimodal Video Moderation in E-Commerce

Video moderation, which refers to remove deviant or explicit content from e-commerce livestreams, has become prevalent owing to social and engaging features. However, this task is tedious and time consuming due to the difficulties associated with watching and reviewing multimodal video content, including video frames and audio clips. To ensure effective video moderation, we propose VideoModerator, a risk-aware framework that seamlessly integrates human knowledge with machine insights. This framework incorporates a set of advanced machine learning models to extract the risk-aware features from multimodal video content and discover potentially deviant videos. Moreover, this framework introduces an interactive visualization interface with three views, namely, a video view, a frame view, and an audio view. In the video view, we adopt a segmented timeline and highlight high-risk periods that may contain deviant information. In the frame view, we present a novel visual summarization method that combines risk-aware features and video context to enable quick video navigation. In the audio view, we employ a storyline-based design to provide a multi-faceted overview which can be used to explore audio content. Furthermore, we report the usage of VideoModerator through a case scenario and conduct experiments and a controlled user study to validate its effectiveness.