Altruism predicts mating success in humans

Delicate dining with a date and burger binging with buddies: impression management across social settings and consumers' preferences for masculine or feminine foods

Consumers often use their food choices as an impression management strategy to signal desirable aspects about themselves to others, especially in public places like restaurants and cafeterias, where the presence of others can promote certain consumption choices and preference patterns. In mating contexts, people prefer gender-typical traits and characteristics in a potential partner. Food options can also be classified according to their gender typicality, with certain alternatives perceived as feminine (e.g., salad, seafood) and with other options perceived as more masculine (e.g., steak, burger). Drawing on impression management theories from the drinking and dining domain and literature on sex differences in human mate preferences, we present a high-powered experiment investigating whether consumers' preferences for masculine or feminine foods depend on the social setting in which the food consumption takes place: dining with an attractive date (mating) or meeting and eating with friends (non-mating). Participants (N = 162, 46.9% females, 53.1% males; age M = 41.8  years, SD = 14.5) were randomly assigned to one of the two experimental conditions (mating vs. non-mating) and were asked to indicate their food preferences for 15 dishes that differed markedly in perceived femininity/masculinity. Consistent with our theorizing, females (males) generally had a stronger preference for foods perceived as more feminine (masculine), thereby supporting the gender-typicality thesis at the aggregate level. Furthermore, females in the mating condition-but not females in the non-mating condition-reported significantly stronger preferences for more feminine food alternatives. However, in direct contrast to our theorizing, males preferred more masculine meals in the non-mating condition (i.e., when dining with friends), whereas this gender-typical tendency did not emerge in the mating condition (i.e., when dining with an attractive date). We discuss the theoretical and practical implications of these findings and present a set of fruitful avenues for future research.

Communicating the cost of your altruism makes you cool—competitive altruism and sexual selection in a real-life charity situation

Abstract

Maintaining a good reputation is crucial for humans. Altruism, e.g. charity, may serve as a costly signal that enhances reputation based on the real or communicated cost. Fundraising via charity running triggers competitive altruism when potential donors donate in reaction to the reputation increase of the fundraiser. Using real-life data of marathonists and half-marathonists (388 runners) and their 9281 donors, the present research focuses on how the communicated cost and goal of a charity run affected the potential donors. We analysed the introductory texts of the runners presented online according to the cost and the social benefit of the fundraising communicated by them. We have shown that emphasizing more the subjective cost of running and the social benefit of the goal, or writing a longer text, attracted more donors and, even though the average amount of donation per donor did not increase, still lead to a greater amount of donations collected overall by the fundraiser. It was also shown that a higher communicated subjective cost resulted in a higher ratio of opposite-sex donors, both in the case of male and female runners, suggesting that the communication of the cost of an altruistic act might be the object of sexual selection.

Significance statement

A good reputation is crucial for humans, as a reputable person enjoys several benefits. One way to maintain a good reputation is to be altruistic, e.g. doing charity. A seemingly high cost and a socially accepted goal may result in a higher reputation. Using data from a charity running community we demonstrate that fundraisers who emphasize their subjective cost (how difficult to run), and emphasize the good goal of the charity, attract more donors, and even though the average amount of each donation does not increase, a higher number of donors results in a greater amount of donations collected overall. Talking about the difficulties of the charity run results in a higher ratio of opposite-sex donors. Our results may be helpful to plan more successful charity events or to make a human community more altruistic and cooperative in general.

Self-perceived Mate Value is Predicted by Biological and self-reported Indices of Health in Young Adults

Immunocompetence can influence an organism's reproductive fitness, and thus presumably their desirability as a mate (i.e., mate value). In humans, the link between immunocompetence and mate value has found circumstantial support by way of both expressed mate preferences for healthy partners, and via preferences for attractive phenotypes that are ostensibly linked to immune functioning. We examined whether a biological marker of immunocompetence, salivary immunoglobulin A (sIgA), along with self-reported frequency and severity of symptoms of poor health predicted individuals' reported mate value and mating behavior in a sample of 691 young adults. Our measures of immunocompetence (sIgA and symptoms of poor health) correlated significantly with one another, suggesting sIgA is a viable marker of general immune function in young adults. We then examined the independent contributions of these variables to mate value, controlling for age, sex, and body mass index (BMI). Results showed that sIgA (positively) and poor health (negatively) predicted mate value, but not lifetime number of sex partners or current romantic relationship status. These findings suggest that those with better health and immune function report being more desirable as mating partners but support past research showing null links to reported mating behavior. Together, these findings suggest that more comprehensive work on links between immunocompetence and mating is required.

The benefits of being seen to help others: indirect reciprocity and reputation-based partner choice

When one individual helps another, it benefits the recipient and may also gain a reputation for being cooperative. This may induce others to favour the helper in subsequent interactions, so investing in being seen to help others may be adaptive. The best-known mechanism for this is indirect reciprocity (IR), in which the profit comes from an observer who pays a cost to benefit the original helper. IR has attracted considerable theoretical and empirical interest, but it is not the only way in which cooperative reputations can bring benefits. Signalling theory proposes that paying a cost to benefit others is a strategic investment which benefits the signaller through changing receiver behaviour, in particular by being more likely to choose the signaller as a partner. This reputation-based partner choice can result in competitive helping whereby those who help are favoured as partners. These theories have been confused in the literature. We therefore set out the assumptions, the mechanisms and the predictions of each theory for how developing a cooperative reputation can be adaptive. The benefits of being seen to be cooperative may have been a major driver of sociality, especially in humans. This article is part of the theme issue 'The language of cooperation: reputation and honest signalling'.

The development of prosocial behavior-from sympathy to strategy

Children act prosocially already in their first years of life. Research has shown that this early prosociality is mostly motivated by sympathy for others, but that, over the course of development, children's prosocial behaviors become more varied, more selective, and more motivationally and cognitively complex. Here, we review recent evidence showing that starting at around age 5, children become gradually capable of strategically using prosocial acts as instrumental means to achieve ulterior goals such as to improve their reputation, to be chosen as social partners, to elicit reciprocity, and to navigate interpersonal obligations. Children's sympathy-based prosociality is thus being extended and reshaped into a behavioral repertoire that enables individuals to pursue and balance altruistic, mutualistic, and selfish motives.

Looking Like a Million Dollars: Does Attractiveness Priming Increase Altruistic Behavior in Experimental Games?

The emergence of altruistic behavior constitutes one of the most widely studied problems in evolutionary biology and behavioral science. Multiple explanations have been proposed, most importantly including kin selection, reciprocity, and costly signaling in sexual selection. In order to test the latter, this study investigated whether people behave more altruistically when primed by photographs of attractive faces and whether more or less altruistic people differ in the number of sexual and romantic partners. Participants in the general population (N = 158, 84 F, 74 M) first rated the attractiveness of photographs of 20 faces of the opposite (sexually preferred) sex and then played the Dictator and Ultimatum Games (DG and UG). The photograph rating acted as priming; half the participants received photographs of people rated as more attractive than average in an earlier study, and the other half received photographs previously rated as less attractive. The attractiveness-primed participants, especially men, were expected to behave more altruistically-signaling that they are desirable, resource-possessing partners. We also expected altruists to self-report more sexual and romantic partners. The observed difference between altruistic behaviors in the attractiveness- and unattractiveness-primed groups occurred in UG offers, however, in the opposite than expected direction in women. The number of sexual partners was positively correlated to minimum acceptable offers (MAOs) in the UG, in line with expectations based on the theory of costly signaling.

Are social desirability scales desirable? A meta-analytic test of the validity of social desirability scales in the context of prosocial behavior

Social desirability (SD) scales have been used for decades in psychology and beyond. These scales are sought to measure individuals' tendencies to present themselves overly positive in self-reports, thus allowing to control for SD biases. However, research increasingly questions the validity of SD scales, proposing that SD scales measure substantive trait characteristics rather than response bias. To provide a large-scale empirical test of the validity of SD scales, we conducted a meta-analysis (k = 41; N = 8980) on the relation between SD scale scores and prosocial behavior in economic games (where acting in a prosocial manner is highly socially desirable). If SD scales measure what they are supposed to (namely, SD bias), they should be negatively linked to prosocial behavior; if SD scales measure socially desirable traits, they should be positively linked to prosocial behavior. Unlike both possibilities, the meta-analytic correlation between SD scores and prosocial behavior was close to zero, suggesting that SD scales neither clearly measure bias nor substantive traits. This conclusion was also supported by moderation analyses considering differences in the implementation of games and the SD scales used. The results further question the validity of SD scales with the implication that scholars and practitioners should refrain from using them.

Giving Guys Get the Girls: Men Appear More Desirable to the Opposite Sex When Displaying Costly Donations to the Homeless

One of the evolutionary adaptive benefits of altruism may be that it acts as an honest (reliable) signal of men’s mate quality. In this study, 285 female participants were shown one of three video scenarios in which a male target took £30 out of a cash machine (ATM) and gave either a lot (£30), a little (£1), or nothing to a homeless man. The participants rated the male target on his attractiveness, their short- and long-term mate preferences towards him, and the degree to which they thought he was likely to possess various parenting qualities. The results showed that, regardless of whether the man was described as rich or poor, participants rated him as being more attractive when he donated money, but only when the donation was costly (£30). In addition, altruism was shown to be important in long-term, but not short-term mate choice, and displays of altruism were associated with positive parenting qualities. It is argued that displays of altruism act as a reliable (honest) mate signal for a potential long-term parental partner.

Empathy as a buffer: How empathy moderates the emotional effects on Preschoolers' sharing

This study experimentally investigated how empathy moderated the influence of external emotional stimuli on preschoolers' subsequent sharing behaviour. Children aged 4-6 (N = 218) were randomly presented with one of the video clips that elicited sad, happy, or neutral emotion, and were then asked to play a dictator game with puppet partners. Results revealed that compared to the neutral condition, children with higher empathy increased sharing after induced happiness but did not change sharing after induced sadness; by contrast, children with lower empathy decreased sharing after induced sadness. It appears that empathy may enhance the positive effect of happiness while reducing the negative effect of sadness on sharing behaviour. These findings provide experimental evidence in early childhood to support approaches that emphasize the role of immediate emotions in moral decision-making; critically, such emotional effects vary with individual differences in dispositional empathy.

Women's fertility cues affect cooperative behavior: Evidence for the role of the human putative chemosignal estratetraenol

Previous studies demonstrating that women's body odor during ovulation is perceived as more attractive suggest that exposure to women's chemosignals of high fertility increases mating motivation. Building on previous evidence showing that cooperative behaviors are perceived as attractive, in the current study we investigated whether chemosignals of women's fertility affect men's tendency to behave cooperatively. In the first experiment we found that in the presence of women's body odor during ovulation, men increase their tendency to apply a cooperative strategy, while their tendency to apply an individualistic strategy decreases. To examine the mechanism underlying this effect, we tested a different sample of men exposed to the putative human pheromone estratetraenol (estra-1,3,5(10),16-tetraen-3-ol) or to a control solution. Exposure toestratetraenol compared with control yielded strikingly similar effects of increased cooperation. The results indicate that women's chemosignals of high fertility increase mating motivation among man, encouraging them to act in a cooperative manner toward others, a response that may highlight their attractive qualities and thus attract mates. We further conclude that estratetraenol may serve as one of the biological agents that mediate the behavioral effects of women's chemosignals of fertility on social behavior.

Testing the Sexual and Social Benefits of Cooperation in Animals

Theoretical models show that sexual and social selection can stabilise cooperation. However, field tests of these mechanisms have been difficult to conduct and the results are mixed. We discuss the conceptual and practical difficulties associated with testing the role of social and sexual selection on cooperation and argue that there are alternative ways of examining these hypotheses. Specifically, approaches based on the classic theories of sexual selection and signalling, and recent developments in the field of behavioural syndromes, provide mechanisms to insure the reliability of cooperation. In addition, methodological developments (social networks and microtracking) and long-term datasets, allow measuring partner choice in a cooperation context and the resulting fitness benefits for both the cooperators and the individuals that associate with them.

Sharing of science is most likely among male scientists

Humans are considered to be highly prosocial, especially in comparison to other species. However, most tests of prosociality are conducted in highly artificial settings among anonymous participants. To gain a better understanding of how human hyper-cooperation may have evolved, we tested humans' willingness to share in one of the most competitive fields of our current society: academia. Researchers were generally prosocial with 80% sharing a PDF of one of their latest papers, and almost 60% willing to send us their data. Intriguingly, prosociality was most prominent from male to male, and less likely among all other sex-combinations. This pattern suggests the presence of male-exclusive networks in science, and may be based on an evolutionary history promoting strong male bonds.

Endorsement of Social and Personal Values Predicts the Desirability of Men and Women as Long-Term Partners

A prospective romantic partner's desirability as a long-term partner may be affected by the values that he or she endorses. However, few studies have examined the effects of "values" on a person's desirability as a long-term partner. We hypothesized that individuals who endorse social values (vs. personal values) will be perceived as more desirable long-term partners (Hypothesis 1) and that the endorsement of social values will be especially desirable in a male (vs. female) long-term partner (Hypothesis 2). The current study employed a 2 (sex of prospective partner: male vs. female) × 2 (values of prospective partner: personal vs. social) × 2 (physical attractiveness of prospective partner: unattractive vs. highly attractive) mixed-model design. Participants were 339 undergraduates (174 men, 165 women), with ages varying between 18 and 33 years ( M = 19.9, SD = 3.6), and mostly in a romantic relationship (53.7%). Participants reported interest in a long-term relationship with prospective partners depicted in four scenarios (within subjects), each varying along the dimensions of values (personal vs. social) and physical attractiveness (unattractive vs. highly attractive). Individuals endorsing personal values (vs. social values) and men (vs. women) endorsing personal values were rated as less desirable as long-term partners. The current research adds to the partner preferences literature by demonstrating that an individual's ascribed values influence others' perceptions of desirability as a long-term partner and that these effects are consistently sex differentiated, as predicted by an evolutionary perspective on romantic partner preferences.