Tools for assessing the psychometric adequacy of latent variables in conservation research

A mixed methods approach for measuring topic sensitivity in conservation

Conservationists increasingly aim to understand human behaviour to inform intervention design. However, obtaining information from people about their behaviour can be challenging, particularly if the research topic is considered sensitive. Topic sensitivity may raise methodological, ethical, political and legal concerns which, if poorly addressed, can have significant impacts on research participants, the research process, data quality and the success of conservation outcomes that are informed by research findings. While considerable effort has been invested in developing techniques for reducing bias when collecting data on sensitive topics, less attention has been focused on identifying if, and why, a topic is sensitive.We use a mixed methods approach to explore how willing people are to discuss topics that could be considered sensitive (e.g. illegal wildlife hunting). Collecting data from people living near protected areas in Indonesia (n = 362) and Tanzania (n = 345), we developed and tested a psychometric scale to measure topic sensitivity at the respondent level and conducted group exercises (free-lists and pile sorts) to gain a deeper understanding of peoples' willingness to discuss different topics.The perceived sensitivity of topics varied both within and between the two focal contexts, with more topics being perceived as sensitive in Tanzania than Indonesia. Participants' knowledge of rules, and their experiences of living alongside protected areas affected how sensitive they considered topics to be.Mixed methods approaches can provide holistic and nuanced understanding of topic sensitivity. However, recognising that in-depth studies are not always feasible to implement, we demonstrate that methods, such as our Sensitivity Index, can easily be adapted for different contexts and deployed to rapidly obtain valuable insights on topic sensitivity, to help inform conservation research and practice.

Willingness to pay premium prices for green buildings: evidence from an emerging economy

The building sector is one of the major contributors to greenhouse gas (GHG) emissions, which may impede the achievement of Malaysia's intended nationally determined contribution (INDC) by 2030. Therefore, this paper is aimed at identifying the underlying factors that affect working adults' willingness to pay (WTP) premium prices for green buildings. Data were collected from a total of 1198 respondents and analyzed using structural equitation modeling partial least square (SEM-PLS) to measure the willingness to pay for green buildings among working adults in Malaysia. The findings reveal that environmental literacy affects environmental belief as well as awareness of consequences among working adults in Malaysia. The findings also reveal that incentives for green building buyers have a significant impact on perceived behavioral control, while awareness of consequences has a significant influence on ascription of responsibility. However, the results reveal that awareness of consequences does not influence buyers' willingness to pay for green buildings. Moreover, the ascription of responsibility and perceived behavioral control have a significant effect on willingness to pay for green buildings. The findings of this study will help the concerned authorities to take appropriate steps to promote willingness to pay for green buildings, which will contribute significantly to the realization of INDC by 2030 as part of the Paris Agreement.

Effect of semantics in the study of tolerance for wolves

As conservation scholars increasingly recognize the critical role of human thought and behavior in determining the persistence of biodiversity across the globe, a growing line of inquiry regarding the validity and comparability of previous applications of core psychological concepts has emerged. Specifically, inconsistent measurement and use of terms, such as attitudes and acceptance, reveal important questions about previous approaches. Given that these concepts differ by definition, yet have been used interchangeably, we explored what drives differences in people's responses when each concept is operationalized in the context of a contested wildlife species, the gray wolf (Canis lupus). To do so, we used data from a 2014 survey of U.S. residents (n = 1287) to test how measures of six concepts (i.e., acceptance, attitudes, benefits, risks, [prior] behavior, and behavioral intentions) often employed in the conservation social sciences were related with a broad set of possible explanatory variables. Despite moderate to strong correlations between all concepts measured (| Pearson's r | = 0.39-0.65, p < 0.001), results revealed considerable variation in their respective relationships with identical explanatory variables. Specifically, although wildlife value orientation (i.e., domination or mutualism) operated fairly consistently across cognitive and behavioral concepts, the relationship between the six concepts and other factors, such as social trust, identification with various interest groups (i.e., hunter, farmer, or rancher, environmentalist, and animal rights advocate), and political ideology (i.e., liberal vs. conservative), varied considerably. Our findings underscore that differences exist in these measures, which could have serious implications for conservationists integrating social science findings in their decision-making processes if they are unaware of the theoretical underpinnings of and distinctions between core psychological concepts.