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Bartram A, Harrison NJ, Norris CA, Christopher J, Bowden JA. Zero-alcohol beverages and brand extensions: A vehicle for promoting parent alcohol brands? Aust N Z J Public Health 2024; 48:100141. [PMID: 38503145 DOI: 10.1016/j.anzjph.2024.100141] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Key Words] [MESH Headings] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 11/22/2023] [Revised: 02/07/2024] [Accepted: 02/22/2024] [Indexed: 03/21/2024] Open
Affiliation(s)
- Ashlea Bartram
- National Centre for Education and Training on Addiction, Flinders Health and Medical Research Institute, College of Medicine and Public Health, Flinders University, Adelaide, South Australia, Australia.
| | - Nathan J Harrison
- National Centre for Education and Training on Addiction, Flinders Health and Medical Research Institute, College of Medicine and Public Health, Flinders University, Adelaide, South Australia, Australia
| | - Christina A Norris
- National Centre for Education and Training on Addiction, Flinders Health and Medical Research Institute, College of Medicine and Public Health, Flinders University, Adelaide, South Australia, Australia
| | - Joanne Christopher
- National Centre for Education and Training on Addiction, Flinders Health and Medical Research Institute, College of Medicine and Public Health, Flinders University, Adelaide, South Australia, Australia
| | - Jacqueline A Bowden
- National Centre for Education and Training on Addiction, Flinders Health and Medical Research Institute, College of Medicine and Public Health, Flinders University, Adelaide, South Australia, Australia
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Bartram A, Harrison NJ, Norris CA, Kim S, Pettigrew S, Room R, Miller C, Olver I, Jenkinson R, Bowshall M, Bowden JA. Which parents provide zero-alcohol beverages to adolescents? A survey of Australian parents' practices and intentions. Prev Med 2024; 179:107840. [PMID: 38151205 DOI: 10.1016/j.ypmed.2023.107840] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Journal Information] [Submit a Manuscript] [Subscribe] [Scholar Register] [Received: 10/31/2023] [Revised: 12/21/2023] [Accepted: 12/23/2023] [Indexed: 12/29/2023]
Abstract
OBJECTIVE Zero-alcohol beverages (<0.5% alcohol by volume) appear and taste similar to alcoholic beverages but are regulated similarly to soft drinks in many countries, blurring the distinction between alcoholic and non-alcoholic beverages. How parents view provision of zero-alcohol beverages to adolescents is likely a key determinant of adolescent consumption. We investigated factors associated with parents' provision of zero-alcohol beverages to adolescents, including attitudes toward zero-alcohol beverages and demographic, knowledge, and behavioural factors known to be associated with provision of alcoholic beverages. METHODS We conducted an online cross-sectional survey of N = 1197 Australian parents of adolescents aged 12-17 years in April-May 2022. We examined associations with zero-alcohol beverage provision using binomial logistic regression, and with future provision intentions using multinomial logistic regression analyses. RESULTS Factors significantly associated (p < .001) with parents' provision and future intentions to provide zero-alcohol beverages to their adolescent included beliefs that zero-alcohol beverages had benefits for adolescents (Adjusted Odds Ratio [AOR] 2.69 (provision); 3.72 (intentions)), provision of alcoholic beverages (AOR 2.67 (provision); 3.72 (intentions)), and an incorrect understanding of alcohol guidelines for adolescents (AOR 2.38 (provision); 1.95 (intentions)). CONCLUSIONS Parents' provision and intentions to provide zero-alcohol beverages were associated with beliefs about zero-alcohol beverages as well as some factors associated with provision of alcoholic beverages. Precautionary advice to parents that the provision of zero-alcohol beverages may serve to normalise alcohol consumption may be warranted.
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Affiliation(s)
- Ashlea Bartram
- National Centre for Education and Training on Addiction, Flinders Health and Medical Research Institute, Flinders University, Bedford Park, South Australia, Australia.
| | - Nathan J Harrison
- National Centre for Education and Training on Addiction, Flinders Health and Medical Research Institute, Flinders University, Bedford Park, South Australia, Australia.
| | - Christina A Norris
- National Centre for Education and Training on Addiction, Flinders Health and Medical Research Institute, Flinders University, Bedford Park, South Australia, Australia.
| | - Susan Kim
- National Centre for Education and Training on Addiction, Flinders Health and Medical Research Institute, Flinders University, Bedford Park, South Australia, Australia.
| | - Simone Pettigrew
- The George Institute for Global Health, University of New South Wales, Sydney, New South Wales, Australia.
| | - Robin Room
- Centre for Alcohol Policy Research, School of Psychology & Public Health, La Trobe University, Bundoora, Victoria, Australia; Centre for Social Research on Alcohol and Drugs, Department of Public Health Sciences, Stockholm University, Stockholm, Sweden.
| | - Caroline Miller
- Health Policy Centre, South Australian Health and Medical Research Institute, Adelaide, South Australia, Australia; School of Public Health, The University of Adelaide, Adelaide, South Australia, Australia.
| | - Ian Olver
- School of Psychology, The University of Adelaide, Adelaide, South Australia, Australia.
| | - Rebecca Jenkinson
- Australian Gambling Research Centre, Australian Institute of Family Studies, Melbourne, Victoria, Australia; Burnet Institute, Melbourne, Victoria, Australia; Department of Epidemiology and Preventive Medicine, Monash University, Melbourne, Victoria, Australia.
| | - Marina Bowshall
- Drug and Alcohol Services South Australia, Stepney, South Australia, Australia.
| | - Jacqueline A Bowden
- National Centre for Education and Training on Addiction, Flinders Health and Medical Research Institute, Flinders University, Bedford Park, South Australia, Australia.
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