J. Cosmet. Sci.,59, 127-137 (March/April 2008)�Why women use makeup: Implication of psychological traits in makeup functions

Trends in eyebrow makeup after COVID-19 and long-COVID era

Background and Objectives

The coronavirus disease-19 (COVID-19) pandemic, which began in 2019, is threatening millions of people around the world. Coronavirus, a severe acute respiratory syndrome, made it mandatory to wear masks, it was carried out through public awareness and review of changes in cosmetics.

Methods

This literature review paper was written by referring to keywords such as "Eyebrow," "Permanent Make-up," "Microblading," "Make-up," and "COVID-19." The study selected a total of 485 references using representative journal search sites such as PubMed, Google Scholar, ResearchGate, RISS, DBPia, and CrossRef, of which a total of 43 papers were selected at the final stage from 2000 to 2022 using PRISMA flow diagram.

Results

With the wearing of a mask due to COVID-19, we are paying attention to the change in the makeup trend caused by the preference for easy eye makeup.

Conclusions

This narrative review understands that eyebrow makeup has a significant impact on human images due to changes in makeup methods after the COVID-19 pandemic. It is expected to be used as important data for the rapidly growing semi-permanent makeup market.

Light makeup decreases receivers' negative emotional experience

Makeup is widely used in modern society and has a positive effect on perceived attractiveness. However, little is known about the other possible outcomes of makeup use. In this study, we investigated whether makeup enhances a receiver's emotional experience. Dynamic faces with or without makeup are presented in Experiments 1 and 2. Participants were asked to imagine themselves video chatting with a target person (expresser) with different expressions: neutral, angry, sad, or happy, and then to appraise their own subjective emotional experience. Emotional valence, arousal, and willingness to communicate were also assessed in Experiment 2. The results showed that makeup improved perceived facial attractiveness and increased the willingness to communicate. More importantly, it revealed that wearing makeup could weaken receivers' negative experiences arising from the angry and sad conditions, which is not the case for the non-makeup condition, but could not affect the happy contagion. Furthermore, incremental changes in the amount of makeup were not accompanied by incremental changes in emotional appraisal (valence and arousal). Overall, we found that makeup may affect emotional contagion and interpersonal communication. Whether the alleviated negative experience due to makeup is adaptive may need further discussion.

Makeup and Its Application Simulation Affect Women's Self-Perceptions

Appearance modification is ancient, universal and influences other and self-perceptions. It has been rarely addressed how expectation of appearance modification would affect women's self-perception. We analyzed self-assessments of women without makeup and after having makeup professionally applied at four increasing levels (light, moderate, heavy 1, and heavy 2 makeup). In the simulation phase, women were treated with colorless cosmetics. Fifty Brazilian women (M_age = 24.26 years; SD = 5.53) rated themselves on attractiveness, health, self-esteem, femininity, satisfaction with appearance, age, dominance, confidence, and competence in all experimental conditions. Women in the simulation phase considered themselves more feminine, healthier, and with higher self-esteem than without makeup. In the real makeup phases, these ratings were higher than in the simulation phase. Appearance satisfaction and attractiveness did not differ between simulation and the real makeup phases, both being higher than without makeup. Confidence increased only in real makeup phases, but there was no effect on competence. Thus, real appearance modification and/or an expectation thereof can differently affect specific domains of self-evaluation.

"It's Important to hear a Human Voice," Jews under COVID-19: An Oral History Project

This article presents research notes on an oral history project on the impact of coronavirus disease 2019 (COVID-19) on Jews over the age of 65 years. During the first stage of the project, we conducted nearly 80 interviews in eight cities worldwide: Amsterdam, Berlin, London, Milan, New York, Paris, Rio de Janeiro, and St. Petersburg, and in Israel. The interviews were conducted in the spring of 2020 and reflect the atmosphere and perception of interviewees at the end of the first lockdown.

Based on an analysis of the interviews, the findings are divided into three spheres: (1) the personal experience during the pandemic, including personal difficulties and the impact of the lockdown on family and social contacts; (2) Jewish communal life, manifested in changed functions and emergence of new needs, as well as religious rituals during the pandemic; and (3) perceived relations between the Jewish community and wider society, including relations with state authorities and civil society, attitudes of and towards official media, and the possible impact of COVID-19 on antisemitism. Together, these spheres shed light on how elderly Jews experience their current situation under COVID-19—as individuals and as part of a community.

COVID-19 taught interviewees to reappraise what was important to them. They felt their family relations became stronger under the pandemic, and that their Jewish community was more meaningful than they had thought. They understood that online communication will continue to be present in all three spheres, but concluded that human contact cannot be substituted by technical devices.