Decoding binary decisions under differential target probabilities from pupil dilation: A random forest approach

Pupil dilation reveals the intensity of touch

Touch is important for many aspects of our daily activities. One of the most important tactile characteristics is its perceived intensity. However, quantifying the intensity of perceived tactile stimulation is not always possible using overt responses. Here, we show that pupil responses can objectively index the intensity of tactile stimulation in the absence of overt participant responses. In Experiment 1 (n = 32), we stimulated three reportedly differentially sensitive body locations (finger, forearm, and calf) with a single tap of a tactor while tracking pupil responses. Tactile stimulation resulted in greater pupil dilation than a baseline without stimulation. Furthermore, pupils dilated more for the more sensitive location (finger) than for the less sensitive location (forearm and calf). In Experiment 2 (n = 20) we extended these findings by manipulating the intensity of the stimulation with three different intensities, here a short vibration, always at the little finger. Again, pupils dilated more when being stimulated at higher intensities as compared to lower intensities. In summary, pupils dilated more for more sensitive parts of the body at constant stimulation intensity and for more intense stimulation at constant location. Taken together, the results show that the intensity of perceived tactile stimulation can be objectively measured with pupil responses - and that such responses are a versatile marker for touch research. Our findings may pave the way for previously impossible objective tests of tactile sensitivity, for example in minimally conscious state patients.

Predicting Product Preferences on Retailers’ Web Shops through Measurement of Gaze and Pupil Size Dynamics

Previous studies used gaze behavior to predict product preference in value-based decision-making, based on gaze angle variables such as dwell time, fixation duration and the first fixated product. While the application for online retail seems obvious, research with realistic web shop stimuli has been lacking so far. Here, we studied the decision process for 60 Dutch web shops of a variety of retailers, by measuring eye movements and pupil size during the viewing of web shop images. The outcomes of an ordinal linear regression model showed that a combination of gaze angle variables accurately predicted product choice, with the total dwell time being the most predictive gaze dynamic. Although pupillometric analysis showed a positive relationship between pupil dilation and product preference, adding pupil size to the model only slightly improved the prediction accuracy. The current study holds the potential to substantially improve retargeting mechanisms in online marketing based on consumers’ gaze information. Also, gaze-based product preference proves to be a valuable metric in pre-testing product introductions for market research and prevent product launches from failure.

Building a decoder of perceptual decisions from microsaccades and pupil size

Many studies have reported neural correlates of visual awareness across several brain regions, including the sensory, parietal, and frontal areas. In most of these studies, participants were instructed to explicitly report their perceptual experience through a button press or verbal report. It is conceivable, however, that explicit reporting itself may trigger specific neural responses that can confound the direct examination of the neural correlates of visual awareness. This suggests the need to assess visual awareness without explicit reporting. One way to achieve this is to develop a technique to predict the visual awareness of participants based on their peripheral responses. Here, we used eye movements and pupil sizes to decode trial-by-trial changes in the awareness of a stimulus whose visibility was deteriorated due to adaptation-induced blindness (AIB). In the experiment, participants judged whether they perceived a target stimulus and rated the confidence they had in their perceptual judgment, while their eye movements and pupil sizes were recorded. We found that not only perceptual decision but also perceptual confidence can be separately decoded from the eye movement and pupil size. We discuss the potential of this technique with regard to assessing visual awareness in future neuroimaging experiments.

Pupillometry as an integrated readout of distinct attentional networks

The course of pupillary constriction and dilation provides an easy-to-access, inexpensive, and noninvasive readout of brain activity. We propose a new taxonomy of factors affecting the pupil and link these to associated neural underpinnings in an ascending hierarchy. In addition to two well-established low-level factors (light level and focal distance), we suggest two further intermediate-level factors, alerting and orienting, and a higher-level factor, executive functioning. Alerting, orienting, and executive functioning - including their respective underlying neural circuitries - overlap with the three principal attentional networks, making pupil size an integrated readout of distinct states of attention. As a now widespread technique, pupillometry is ready to provide meaningful applications and constitutes a viable part of the psychophysiological toolbox.