A group's physical attractiveness is greater than the average attractiveness of its members: the group attractiveness effect

Person Perception, Meet People Perception: Exploring the Social Vision of Groups

Groups, teams, and collectives-people-are incredibly important to human behavior. People live in families, work in teams, and celebrate and mourn together in groups. Despite the huge variety of human group activity and its fundamental importance to human life, social-psychological research on person perception has overwhelmingly focused on its namesake, the person, rather than expanding to consider people perception. By looking to two unexpected partners, the vision sciences and organization behavior, we find emerging work that presents a path forward, building a foundation for understanding how people perceive other people. And yet this nascent field is missing critical insights that scholars of social vision might offer: specifically, for example, the chance to connect perception to behavior through the mediators of cognition and motivational processes. Here, we review emerging work across the vision and social sciences to extract core principles of people perception: efficiency, capacity, and complexity. We then consider complexity in more detail, focusing on how people perception modifies person-perception processes and enables the perception of group emergent properties as well as group dynamics. Finally, we use these principles to discuss findings and outline areas fruitful for future work. We hope that fellow scholars take up this people-perception call.

Replicating and reversing the group attractiveness effect: Relatively unattractive groups are perceived as less attractive than the average attractiveness of their members

The group attractiveness (GA) effect reveals that groups as a whole are perceived as more attractive than the average attractiveness of their members. This effect seems to be driven by selective attention to the most attractive members of a group. We hypothesized that when group members stand out because of their unattractiveness, they would make a group as a whole seem less attractive. In the current study (N = 621), we aimed to replicate the GA-effect as well as reverse it. Indeed, the data replicated a GA effect for relatively attractive groups, while in relatively unattractive groups the group as a whole was perceived as less attractive than the average attractiveness of their members.

Change in Evaluation Mode Can Cause a Cheerleader Effect

The cheerleader effect describes the phenomenon whereby faces are perceived as being more attractive when flanked by other faces than when they are perceived in isolation. At least four theories predict the cheerleader effect. Two visual memory processes could cause a cheerleader effect. First, visual information will sometimes be averaged in the visual memory: the averaging of faces could increase the perceived attractiveness of all the faces flanked by other faces. Second, information will often be combined into a higher-order concept. This hierarchical encoding suggests that information processing causes faces to appear more attractive when flanked by highly attractive faces. Two further explanations posit that comparison processes cause the cheerleader effect. While contrast effects predict that a difference between the target face and the flanking faces causes the cheerleader effect due to comparison processes, a change in the evaluation mode, which alters the standard of comparison between joint and separate evaluation of faces, could be sufficient for producing a cheerleader effect. This leads to the prediction that even when there is no contrast between the attractiveness of the target face and the flanking faces, a cheerleader effect could occur. The results of one experiment support this prediction. The findings of this study have practical implications, such as for individuals who post selfies on social media. An individual’s face will appear more attractive in a selfie taken with people of low attractiveness than in a selfie without other people, even when all the faces have equally low levels of attractiveness.

Friend effects framework: Contrastive and hierarchical processing in cheerleader effects

Cheerleader effects, group attractiveness effects, and divisive normalization are all characterized by faces appearing more attractive when seen within a group. However, it is possible that your friends could have a detrimental effect upon your attractiveness too: if these group effects arose partly as a contrastive process between your face and your friends, then highly attractive friends may diminish your attractiveness. We confirm this hypothesis across two experiments by showing that the presence of highly attractive friends can indeed make you appear less attractive (i.e., a reverse cheerleader effect), suggesting friend effects are driven in part by a contrastive process against the group. However, these effects are also influenced by your own attractiveness in a fashion that appears consistent with hierarchical encoding, where less attractive targets benefit more from being viewed in an increasingly unattractive group than attractive targets. Our final experiment demonstrates that the company of others not only alters our attractiveness, but also induces shifts in how average or distinctive a target face appears too, with these averageness effects associated with the friend effects observed in our first experiment. We present a Friend Effects Framework within which 'friend effects' is an umbrella term for the positive (e.g., cheerleader effects, group attractiveness effects) and negative (i.e., the reverse cheerleader effect) ways in which hierarchical encoding, group contrastive effects, and other influences of friends can have on your attractiveness.

The dissociable influence of social context on judgements of facial attractiveness and trustworthiness

The cheerleader effect occurs when the same face is rated to be more attractive when it is seen in a group compared to when seen alone. We investigated whether this phenomenon also occurs for trustworthiness judgements, and examined how these effects are influenced by the characteristics of the individual being evaluated and those of the group they are seen in. Across three experiments, we reliably replicated the cheerleader effect. Most faces became more attractive in a group. Yet, the size of the cheerleader effect that each face experienced was not related to its own attractiveness, nor to the attractiveness of the group or the group's digitally averaged face. We discuss the implications of our findings for the hierarchical encoding and contrast mechanisms that have previously been used to explain the cheerleader effect. Surprisingly, judgements of facial trustworthiness did not experience a 'cheerleader effect'. Instead, we found that untrustworthy faces became significantly more trustworthy in all groups, while there was no change for faces that were already trustworthy alone. Taken together, our results demonstrate that social context can have a dissociable influence on our first impressions, depending on the trait being evaluated.

Contrast Effect of Facial Attractiveness in Groups

Research on facial attractiveness is an important part of aesthetics. Most relevant studies in the area have focused on the influence of individual perspectives on facial attractiveness, but it is necessary to consider the effect of contextual information on facial attractiveness. In this study, we examine the influence on attractiveness of special faces in a given group. We define a “special face” as one that is significantly different from other members of the same group in terms of facial attractiveness. We conducted three experiments to explore the influence of different modes of presentation and central positions in a group on the judgment of attractiveness of the special face. The results show the following: (1) When the special face was part of a given group, the subjects made more extreme judgments than without it: that is, they judged the most attractive face as more attractive and the least as less attractive than when faces were presented alone. (2) The subjects rated the most attractive faces lower and the least attractive faces higher when the target faces in the middle of the group than in other positions. The results favored the contrast effect: when the subjects judged the attractiveness of target stimulus, they always compared it with the environment, which then became a reference in this regard. Moreover, the greater the amount of contextual information perceived, the higher the likelihood that assimilation would occur.

Are Individuals Perceived as More Attractive within a Group? A Confirmative Study of Group Attractiveness Effect and the Cheerleader Effect in China

The stereotype "what is beautiful is good" suggests that having an attractive physical appearance is very important to people's lives. Physical attractiveness, as an important personal trait, plays vital roles for shaping one's first impression, and for influencing one's subsequent evaluation and selection, based on obvious visual features. However, the contextual difference of the physical attractiveness between a group and its group members has been given less attention. For this reason, Van Osch et al. proposed and tested that the perceived physical attractiveness of a group is greater than the average attractiveness of its members (GA-effect), while Walker and Vul found that an individual as a group member is perceived to be more attractive in group context than in isolation (cheerleader effect). Our present work seeks to replicate these two effects on a sample of 1005 Chinese participants to check whether such effects also exist in China, a collectivist culture. Participants were asked to rate the degree of attractiveness presented in each photo stimuli and in each rating condition, and the results show that: (a) the participants' ratings of physical attractiveness of a group was significantly higher than the average attractiveness of its members (i.e., replicating the GA-effect); (b) the participants' ratings of physical attractiveness of an individual was evaluated higher in a group than in isolation (i.e., replicating the cheerleader effect); and (c) the larger the group size, the larger the GA-effect. This validating study may aid in understanding human behavior, judgments, and perceptions according to the GA-effect and the cheerleader effect used in a different context in China.

Limited evidence of hierarchical encoding in the cheerleader effect

"The cheerleader effect" refers to the increase in attractiveness that an individual face experiences when seen in a group of other faces. It has been proposed that the cheerleader effect occurs because (a) the visual system rapidly summarises a group of faces into an ensemble representation, (b) which is hypothesised to be highly attractive because of its average facial characteristics, and (c) observers remember individual faces to be more alike the ensemble representation than they were, due to hierarchical structure of visual working memory. Across three experiments, we investigated whether the cheerleader effect is consistent with hierarchical encoding, by asking observers to give attractiveness ratings to the same target faces shown in groups and alone. Consistent with hierarchical encoding, the largest attractiveness increases of 1.5-2.0% occurred when target faces were presented in groups of faces that could be mentally summarised to create an ensemble representation with average facial characteristics. Surprisingly, smaller cheerleader effects still occurred in conditions that were incompatible with hierarchical encoding (i.e., groups with non-human images). Together, these results offer only limited evidence for the role of hierarchical encoding in the cheerleader effect, suggesting that alternative mechanisms must be explored in future research.

Number of friends and self-perception among Jamaican children: the role of attractiveness and fluctuating asymmetry

The role that physical attractiveness and fluctuating asymmetry (FA), a measure of developmental instability, play in self-perception and peer associations were explored in a well-studied cohort of Jamaican children using a novel research paradigm where subjects were already known to each other for extensive periods of time. The results showed that how attractive a child was perceived by others was significantly positively correlated with self-ratings of attractiveness. Contrary to findings from WEIRD (Western, Educated, Industrialized, Rich, Democratic) samples, the study found a reversal in the sex differences in self-perceived attractiveness and self-esteem, where Jamaican females rate themselves more attractive and report higher self-esteem than do males. Attractiveness also predicts overall popularity, as measured by desirability as a friend and the percentage of peers who choose an individual as a friend. Attractive individuals of both sexes were chosen more often as ‘friends’. A significant correlation was also found between an individual’s FA and the average FA of those chosen as friends. However, the effect was primarily due to preferences by males for female friends possessing similar levels of FA, which could be an effective strategy in reducing future mating effort.

Ensemble perception of facial attractiveness

Ensemble perception, the extraction of a statistical summary of multiple instances of a feature, enables efficient processing of information. Here we investigated whether ensemble representations can be formed for facial attractiveness, a socially important complex feature. After verifying that our face stimuli produced by geometric morphing represented a valid continuum of attractiveness (Experiment 1), we asked participants to compare the average attractiveness of four faces with a single probe face. Whether the four faces were homogeneous or heterogeneous resulted in highly similar performance levels, suggesting the visual system could extract an ensemble representation of the attractiveness of a heterogeneous group of faces. Statistical simulations with human-level bias and noise indicated participants did not rely on subsampling one random face or the most/least attractive face from the array (Experiment 2). Ensemble perception of facial attractiveness was not affected by variance in the stimulus array (Experiment 3), did not depend on memory of individual faces in the array (Experiment 4), and could be extended to larger arrays with faces asymmetrically distributed around the set mean (Experiment 5). Our findings give further evidence to the prevalence of perception of statistical regularities in vision.

Visuospatial asymmetries do not modulate the cheerleader effect

The cheerleader effect occurs when the same individual appears to be more attractive when seen in a group, compared to alone. As observers over-attend to visual information presented in the left visual field, we investigated whether the spatial arrangement of the faces in a group would influence the magnitude of the cheerleader effect. In Experiment 1, target faces were presented twice in the centre of the display: once alone, and once in a group. Group images featured two distractor faces, which were presented in either the left or the right visual field, or on either side of the target. The location of the distractor faces did not modulate the size of the cheerleader effect, which was observed in each group configuration. In Experiment 2, we manipulated the location of the target faces, which were presented at the far left, far right, or centre of the group. Faces were again significantly more attractive in each group configuration, and the spatial location of the target face did not influence the size of the cheerleader effect. Together, our results show that the cheerleader effect is a robust phenomenon, which is not influenced by the spatial arrangement of the faces in the group.

Ensemble Perception

To understand visual consciousness, we must understand how the brain represents ensembles of objects at many levels of perceptual analysis. Ensemble perception refers to the visual system's ability to extract summary statistical information from groups of similar objects-often in a brief glance. It defines foundational limits on cognition, memory, and behavior. In this review, we provide an operational definition of ensemble perception and demonstrate that ensemble perception spans across multiple levels of visual analysis, incorporating both low-level visual features and high-level social information. Further, we investigate the functional usefulness of ensemble perception and its efficiency, and we consider possible physiological and cognitive mechanisms that underlie an individual's ability to make accurate and rapid assessments of crowds of objects.