Some "Thing" to Talk About? Differential Story Utility From Experiential and Material Purchases

Recruitment Strategies Bias Sampling and Shape Replicability

Replicating psychological research has become a central concern for psychologists. Although attention has been paid to the possibility of heterogeneous populations driving replication success/failure, the heterogeneous recruitment strategies researchers use to draw samples from those populations are often overlooked. Yet recruitment strategies may bias the participants who show up and shape replication results. We examine this idea through several unique paradigms (sampling North American university students, Ntotal = 1,009). First, subtle manipulations of recruitment strategies (i.e., mentioning cash, expedient credit, fun, or a study narrative) were differentially appealing to individuals varying on experiential versus reward-based motivations (Experiment 1). Second, employing different recruitment strategies biased the motivational styles of actual participant show-ups, and sometimes even shaped the success of several replication studies (Experiment 2-3). We conclude that recruitment strategies may sometimes alter the degree of successful replication.

Does having more power make people more materialistic? The role of personal sense of power for gift preferences

Introduction

Gift-giving is a prevalent practice in daily life, with experiential gifts being identified in studies as having hedonic and interpersonal advantages, often yielding greater recipient satisfaction compared to material gifts. However, the reception of experiential gifts might not always align with expectations, as material gifts are valued for their enduring qualities. Thus, comprehending the contexts favoring material or experiential gift preferences becomes crucial.

Methods

Existing research primarily delves into external influences like income and social proximity, while intrinsic factors such as personal sense of power in interpersonal interactions have received limited attention. Guided by the Agentic-communal Model of Power, we conducted three studies to investigate how personal sense of power impact gift preferences.

Results

Our findings demonstrated that gift preferences are contingent upon personal sense of power. Specifically, those possessing a high personal sense of power exhibited a preference for material gifts over experiential ones, whereas individuals with a low personal sense of power favored experiential gifts over material ones. Further analysis revealed that the relationship between personal sense of power and gift preference is mediated by information processing fluency.

Discussion

This study contributes to the field of gift preferences and sheds light on the role of personal sense of power. By incorporating the Agentic-communal Model of Power, we offer novel insights into the dynamics between personal sense of power and gift preferences. These findings hold valuable implications for managerial strategies concerning gift selection and interpersonal interactions.

The Influence of Consumer Purchases on Purchase-Related Happiness: A Serial Mediation of Commitment and Selective Information Processing

In the literature on material and experiential purchases, it has consistently been demonstrated that the relationship between the consumer's purchase type and purchase-related happiness favors experiential purchases. This research aims to extend the literature by examining how experiential purchases lead to greater purchase-related happiness due to the individual's processing of external information, especially in the online review context. An experiment was conducted to show that experiential purchases lead to greater commitment to decisions and a higher relative reliance on positive reviews (as opposed to negative reviews) than material purchases. The results of a serial mediation test indicate that such differences lead to greater purchase-related happiness. Based on these findings, we can deepen our understanding of the relationship between purchase type and purchase-related happiness from the perspective of information processing.

Who Can Get More Happiness? Effects of Different Self-Construction and Experiential Purchase Tendency on Happiness

This study introduces the self-construction methods of consumers and the tendency characteristics of experiential purchase to study the effects of physical purchase and experiential purchase on wellbeing. The dependent self-builders obtain higher happiness from experiential purchase; however, the independent self-builders get higher happiness from physical purchase. Furthermore, consumers with a high purchase experience get higher happiness from experiential purchase. Consumers with high material consumption tendency get significantly higher happiness than physical purchase from experiential purchase. Consumers with high materialism tendency gain higher happiness in experiential purchase, which is in line with the expectations of self-construction and consumption theories. This study provides the first evidence for the impact of self-construction methods on wellbeing with different consumption choices.

How to Catch Customers' Attention? A Study on the Effectiveness of Brand Social Media Strategies in Digital Customer Engagement

Enterprises often post branded content on social media and adopt a proactive response approach to improve digital customer engagement to gain a competitive advantage. However, there are many brands which fail to operate social media as effectively as expected. The effective use of brand social media strategies to improve digital customer engagement remains an ongoing challenge for the enterprises. Based on firm-generated content theory and social presence theory, this study aims to identify the impact of brand social media strategies on different levels of digital customer engagement, including positive filtering, cognitive and affective processing as well as advocacy from content strategy and response strategy. Based on 1,519 brand posts on the official Weibo pages of eight of the top 500 Chinese brands in 2021, this study uses a multiple linear regression model to examine the impact of brand social media strategies on digital customer engagement and the moderating effects of brand image and discretionary purchases. The findings show that, on the one hand, among the brand social media content strategies, action content strategy is associated with higher levels of digital customer engagement. On the other hand, different brand social media response strategies have a differential impact on digital customer engagement levels, with cohesive response being the best strategy for increasing digital customer engagement level. In addition, the effectiveness of brand social media response strategy in digital customer engagement is further moderated by the brand image and discretionary purchases. In contrast, the effectiveness of brand social media response strategy in digital customer engagement is stronger when the brand image emphasizes its “competence” or the discretionary purchases focus on “material purchases.” This study not only enriches the research on digital customer engagement but also provides a reference for the brand strategy selection, design and management based on social media.

More Experience, Less Loneliness? Exploring the Effect of Experiential Purchases on the Alleviation of Loneliness

Over the past few decades, researchers have explored the effects of experiential purchases and material purchases on happiness and provided a range of evidence that consumers yield greater happiness from experiential purchases compared with material purchases. However, limited research is known about the relationship between these two types of purchases within the broader context of negative emotion. Specifically, the current research focuses on the effect of experiential purchases on loneliness alleviation to replenish this research stream. Three experiments were conducted to explore the effect of experiential purchases (vs. material purchases) on alleviating loneliness. The results showed that experiential purchases have a stronger effect on loneliness alleviation than material purchases, which is mediated by relationship enhancement. In addition, purchases of social nature moderate the effect of experiential purchases on loneliness. Social experiential purchases lead to a higher degree of relief of loneliness. On the contrary, for the solitary experiential purchases, the effect of experiential purchases on loneliness is less tight. The current research supplements the research on negative emotions of experiential purchases and expands the research area of experiential purchases, which also provides new insights into coping strategies of loneliness.

Consumption Changes, Not Income Changes, Predict Changes in Subjective Well-Being

Does happiness depend on what one earns or what one spends? Income is typically found to have small beneficial effects on well-being. However, economic theory suggests that well-being is conferred not by income but by consumption (i.e., spending on goods and services), and a person’s level of consumption may differ greatly from their level of income due to saving behavior and taxation. Moreover, research within consumer psychology has established relationships between people’s spending in specific categories and their well-being. Here we show for the first time using panel data that changes in life satisfaction are associated with changes in consumption, not changes in income. We also find some evidence that increased conspicuous consumption is more strongly associated with improved well-being than is increased nonconspicuous consumption.

What triggers envy on Social Network Sites? A comparison between shared experiential and material purchases

Social network users often see their online friends post about experiential purchases (such as traveling experiences) and material purchases (such as newly purchased gadgets). Three studies (total N = 798) were conducted to investigate which type of purchase triggers more envy on Social Network Sites (SNSs) and explored its underlying mechanism. We consistently found that experiential purchases triggered more envy than material purchases did. This effect existed when people looked at instances at their own Facebook News Feeds (Study 1), in a controlled scenario experiment (Study 2), and in a general survey (Study 3). Study 1 and 2 confirmed that experiential purchases increased envy because they were more self-relevant than material purchases. In addition, we found (in Study 1 and 3) that people shared their experiential purchases more frequently than material purchases on Facebook. So why do people often share experiential purchases that are likely to elicit envy in others? One answer provided in Study 3 is that people actually think that material purchases will trigger more envy. This paper provides insight into how browsing SNSs can lead to envy. It contributes to the research on experiential vs. material purchases and the emotion of envy.

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Users report that experiential purchases trigger more envy than material purchases.

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This is because experiential purchases are more self-relevant to most Facebook users.

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Experiential purchases are shared more frequently than material purchases.

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Readers prefer to see other's experiential purchases more than material purchases.

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Posters wrongly think material purchases should trigger the most envy.

It's time for happiness

Spotlighting the logistically and existentially foundational resource of time, this review identifies that the extent to which people focus on time, the amount of time people have, and the ways people spend their time all have a significant impact on happiness. This synthesis of the past decade of research on time and happiness advises that people should (1) focus on time (not money), (2) have neither too little nor too much time, and (3) spend the time they have deliberately.