Access-Based Services for the Base of the Pyramid

Carsharing: a systematic literature review and research agenda

Purpose

Following the recent surge in research on carsharing, the paper synthesizes this growing literature to provide a comprehensive understanding of the current state of research and to identify directions for future work. Specifically, this study details implications for service theory and practice.

Design/methodology/approach

Systematic selection and analysis of 279 papers from the existing literature, published between 1996 and 2020.

Findings

The literature review identified four key themes: business models, drivers and barriers, customer behavior, and vehicle balancing.

Practical implications

For managers, the study illuminates the importance of collaboration among stakeholders within the automotive sector for purposes of widening their customer base and maximizing utilization and profits. For policy makers, their important role in supporting carsharing take-off is highlighted with emphasis on balancing support rendered to different mobility services to promote mutual success.

Originality/value

This is the first systematic multi-disciplinary literature review of carsharing. It integrates insights from transportation, environmental, and business studies, identifying gaps in the existing research and specifically suggesting implications for service research.

The impact of institutional voids on risk and performance in base-of-the-pyramid supply chains

Purpose

Base-of-the-pyramid (BoP) markets are frequently characterized by institutional voids. However, it remains unclear how institutional voids impact corporate and supply chain risk and performance. This intersection will be analyzed in this paper.

Design/methodology/approach

This paper presents a systematic literature review of 94 BoP papers published between 2004 and 2019 in peer-reviewed, English-language journals available on Scopus. Drawing upon established frameworks for examining institutional voids, supply chain risks and BoP performance, frequency, and contingency analyses are conducted. Contingencies are established to provide insights into the associations between different constructs from the selected frameworks.

Findings

Supply chain risks are pervasive in the BoP discourse, especially when BoP markets are characterized by institutional voids. The frequency analysis of the constructs suggests that the key supply chain risks discussed in the BoP literature include social risk, credit risk, product market and operating uncertainties, knowledge and skill biases and decision-maker risks due to bounded rationality. The contingency analysis suggests that institutional voids are associated with supply chain risks that affect performance.

Research limitations/implications

A theoretical framework aligning three research streams in the context of BoP calls for future studies to test the causality of highlighted constructs that are significantly associated. The analysis is confined to the constructs that are taken into account based on specific conceptual frameworks.

Practical implications

The study provides practitioners with a framework to manage supply chain risks in BoP-related firms to enhance firm performance. Managers can use key dimensions of supply chain risk, such as the product market, the input market and operating uncertainties, to evaluate performance in the BoP context.

Originality/value

Specifically, this research has strengthened the inquiry of supply chain risks in the presence of institutional voids that may have an impact on firm performance

An update on customer value: state of the art, revised typology, and research agenda

Purpose

The context of marketing and service research is rapidly changing as a result of advances in academic research and business practice. This has implications for our understanding of customer value. The purpose of this paper is to provide an update on customer value given today’s context (including recent advances such as technologies, human contact, collaborative consumption, service ecosystems and transformative service research); to revise Holbrook’s value typology; and to propose a research agenda.

Design/methodology/approach

This paper uses a conceptual approach that is rooted in the service and marketing literature.

Findings

The contribution of this paper is threefold. First, this paper presents an evolved view on customer value which accounts for recent advances in academic research and business practice. Second, this paper updates Holbrook’s value typology by revising existing value types as well as identifying additional value types; and offers guidelines for measuring and modeling customer value. Third, this paper proposes a research agenda to guide and stimulate future value research.

Originality/value

This paper provides an update on customer value, which is one of the most fundamental concepts in service and marketing research. This updated perspective has been approved and applauded by Morris B. Holbrook, one of the founding fathers of value research.

The Consumer Acceptance of Smart Product-Service Systems in Sharing Economy: The Effects of Perceived Interactivity and Particularity

With the rapid growth of the sharing economy, access-based services have emerged as an alternative and/or complementary to traditional ownership-based services. The access-based services are enabled by means of Smart Product-Service Systems (SPSSs) that integrate smart products and e-services into a single solution. However, there is a lack of studies that cover the acceptance factors for both smart products and e-services of SPSSs. Therefore, it is important to have a study to explore the factors that influence the acceptance of SPSSs. This study develops a conceptual framework which consists of the perceived interactivity of mobile apps and the particularity of the smart shared products as antecedents apart from perceived usefulness and perceived ease of use, as suggested by the Technology Acceptance Model. To test the research framework empirically, a self-reported online survey was conducted among bike sharing program users in China. A total of 520 valid responses were collected, and the partial least-square structural equation modeling (PLS-SEM) technique was used to examine the research model. The empirical results suggest that the perceived interactivity of mobile apps and the particularity of smart shared products are two significant sets of antecedents that influence consumers’ perceived ease of use and perceived usefulness, and the perceived ease of use and perceived usefulness are preconditions for the acceptance of SPSSs. The findings generate practical suggestions for SPSSs providers to increase the network size of users, improve the interactivity of mobile apps, and manage the distributions of service points.