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Williams AJ, Menneer T, Sidana M, Walker T, Maguire K, Mueller M, Paterson C, Leyshon M, Leyshon C, Seymour E, Howard Z, Bland E, Morrissey K, Taylor TJ. Fostering Engagement With Health and Housing Innovation: Development of Participant Personas in a Social Housing Cohort. JMIR Public Health Surveill 2021; 7:e25037. [PMID: 33591284 PMCID: PMC7925145 DOI: 10.2196/25037] [Citation(s) in RCA: 4] [Impact Index Per Article: 1.3] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Grants] [Track Full Text] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 10/20/2020] [Revised: 12/14/2020] [Accepted: 12/21/2020] [Indexed: 01/15/2023] Open
Abstract
BACKGROUND Personas, based on customer or population data, are widely used to inform design decisions in the commercial sector. The variety of methods available means that personas can be produced from projects of different types and scale. OBJECTIVE This study aims to experiment with the use of personas that bring together data from a survey, household air measurements and electricity usage sensors, and an interview within a research and innovation project, with the aim of supporting eHealth and eWell-being product, process, and service development through broadening the engagement with and understanding of the data about the local community. METHODS The project participants were social housing residents (adults only) living in central Cornwall, a rural unitary authority in the United Kingdom. A total of 329 households were recruited between September 2017 and November 2018, with 235 (71.4%) providing complete baseline survey data on demographics, socioeconomic position, household composition, home environment, technology ownership, pet ownership, smoking, social cohesion, volunteering, caring, mental well-being, physical and mental health-related quality of life, and activity. K-prototype cluster analysis was used to identify 8 clusters among the baseline survey responses. The sensor and interview data were subsequently analyzed by cluster and the insights from all 3 data sources were brought together to produce the personas, known as the Smartline Archetypes. RESULTS The Smartline Archetypes proved to be an engaging way of presenting data, accessible to a broader group of stakeholders than those who accessed the raw anonymized data, thereby providing a vehicle for greater research engagement, innovation, and impact. CONCLUSIONS Through the adoption of a tool widely used in practice, research projects could generate greater policy and practical impact, while also becoming more transparent and open to the public.
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Affiliation(s)
- Andrew James Williams
- School of Medicine, University of St Andrews, St Andrews, Fife, United Kingdom
- European Centre for Environment and Human Health, University of Exeter, Truro, Cornwall, United Kingdom
| | - Tamaryn Menneer
- European Centre for Environment and Human Health, University of Exeter, Truro, Cornwall, United Kingdom
- Environment and Sustainability Institute, University of Exeter, Penryn, Cornwall, United Kingdom
| | - Mansi Sidana
- College of Engineering, Mathematics and Physical Sciences, University of Exeter, Exeter, United Kingdom
| | - Tim Walker
- Centre for Geography and Environmental Science, University of Exeter, Penryn, Cornwall, United Kingdom
| | - Kath Maguire
- European Centre for Environment and Human Health, University of Exeter, Truro, Cornwall, United Kingdom
| | - Markus Mueller
- Environment and Sustainability Institute, University of Exeter, Penryn, Cornwall, United Kingdom
- College of Engineering, Mathematics and Physical Sciences, University of Exeter, Exeter, United Kingdom
| | - Cheryl Paterson
- European Centre for Environment and Human Health, University of Exeter, Truro, Cornwall, United Kingdom
| | - Michael Leyshon
- Centre for Geography and Environmental Science, University of Exeter, Penryn, Cornwall, United Kingdom
| | - Catherine Leyshon
- Centre for Geography and Environmental Science, University of Exeter, Penryn, Cornwall, United Kingdom
| | - Emma Seymour
- European Centre for Environment and Human Health, University of Exeter, Truro, Cornwall, United Kingdom
| | - Zoë Howard
- European Centre for Environment and Human Health, University of Exeter, Truro, Cornwall, United Kingdom
| | - Emma Bland
- European Centre for Environment and Human Health, University of Exeter, Truro, Cornwall, United Kingdom
| | - Karyn Morrissey
- European Centre for Environment and Human Health, University of Exeter, Truro, Cornwall, United Kingdom
| | - Timothy J Taylor
- European Centre for Environment and Human Health, University of Exeter, Truro, Cornwall, United Kingdom
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