Relevance Is Socially Rewarded, But Not at the Price of Accuracy

The effect of source claims on statement believability and speaker accountability

What is the effect of source claims (such as "I saw it" or "Somebody told me") on the believability of statements, and what mechanisms are responsible for this effect? In this study, we tested the idea that source claims impact statement believability by modulating the extent to which a speaker is perceived to be committed to (and thereby accountable for) the truth of her assertion. Across three experiments, we presented participants with statements associated with different source claims, asked them to judge how much they believed the statements, and how much the speaker was responsible if the statement turned out to be false. We found that (1) statement believability predicted speaker accountability independently of a statement's perceived prior likelihood or associated source claim; (2) being associated with a claim to first-hand ("I saw that . . .") or second-hand ("Somebody told me that . . .") evidence strengthened this association; (3) bare assertions about specific circumstances were commonly interpreted as claims to first-hand evidence; and (4) (everything else being equal) claims to first-hand evidence increased while claims to second-hand evidence decreased both statement believability and speaker accountability. These results support the idea that the believability of a statement is closely related to how committed to its truth the speaker is perceived to be and that source claims modulate the extent of this perceived commitment.

It happened to a friend of a friend: inaccurate source reporting in rumour diffusion

People often attribute rumours to an individual in a knowledgeable position two steps removed from them (a credible friend of a friend), such as 'my friend's father, who's a cop, told me about a serial killer in town'. Little is known about the influence of such attributions on rumour propagation, or how they are maintained when the rumour is transmitted. In four studies (N = 1824) participants exposed to a rumour and asked to transmit it overwhelmingly attributed it either to a credible friend of a friend, or to a generic friend (e.g. 'a friend told me about a serial killer in town'). In both cases, participants engaged in source shortening: e.g. when told by a friend that 'a friend told me …' they shared the rumour as coming from 'a friend' instead of 'a friend of friend'. Source shortening and reliance on credible sources boosted rumour propagation by increasing the rumours' perceived plausibility and participants' willingness to share them. Models show that, in linear transmission chains, the generic friend attribution dominates, but that allowing each individual to be exposed to the rumour from several sources enables the maintenance of the credible friend of a friend attribution.