Source attributions for detected new items: Persistent evidence for schematic guessing

Does context recollection depend on the base-rate of contextual features?

Episodic recollection is defined by the re-experiencing of contextual and target details of a past event. The base-rate dependency hypothesis assumes that the retrieval of one contextual feature from an integrated episodic trace cues the retrieval of another associated feature, and that the more often a particular configuration of features occurs, the more effective this mutual cueing will be. Alternatively, the conditional probability of one feature given another feature may be neglected in memory for contextual features since they are not directly bound to one another. Three conjoint recognition experiments investigated whether memory for context is sensitive to the base-rates of features. Participants studied frequent versus infrequent configurations of features and, during the test, they were asked to recognise one of these features with (vs. without) another feature reinstated. The results showed that the context recollection parameter, representing the re-experience of contextual features in the dual-recollection model, was higher for frequent than infrequent feature configurations only when the binding of feature information was made easier and the differences in the base-rates were extreme, otherwise no difference was found. Similarly, base-rates of features influenced response guessing only in the condition with salient differences in base-rates. The Bayes factor analyses showed that the evidence from two of our experiments favoured the base-rate neglect hypothesis over the base-rate dependency hypothesis; the opposite result was obtained in the third experiment, but only when high base-rate disproportion and facilitated feature binding conditions were used.

Coping with high advertising exposure: a source-monitoring perspective

Consumers are exposed to large amounts of advertising every day. One way to avoid being manipulated is to monitor the sources of persuasive messages. In the present study it was tested whether high exposure to advertising affects the memory and guessing processes underlying source attributions. Participants were exposed to high or low proportions of advertising messages that were intermixed with product statements from a trustworthy source. In a subsequent memory test, participants had to remember the sources of these statements. In Experiments 1 and 2, high advertising exposure led to increased source memory and decreased recognition of the statements in comparison to low advertising exposure. High advertising exposure also induced an increased tendency toward guessing that statements whose sources were not remembered came from advertising. The results of Experiment 3 suggest that the presence of advertising, relative to its absence, leads to a skeptical guessing bias. Being exposed to advertising thus has pronounced effects on the memory and guessing processes underlying source attributions. These changes in source monitoring can be interpreted as coping mechanisms that serve to protect against the persuasive influence of advertising messages.

Source memory for advertisements: The role of advertising message credibility

Advertising is seen as an untrustworthy source because of the perceived self-interest of the advertisers in presenting product information in a biased or misleading way. Regulations require advertising messages in print and online media to be labeled as advertisements to allow recipients to take source information into account when judging the credibility of the messages. To date, little is known about how these source tags are remembered. Research within the source-monitoring framework suggests that source attributions are not only based on veridical source memory but are often reconstructed through schematic guessing. In two experiments, we examined how the credibility of advertising messages affects these source attribution processes. The source of the messages affected judgments of credibility at the time of encoding, but the source tags were forgotten after a short period of time. Retrospective source attributions in the absence of memory for the source tags were strongly influenced by the a priori credibility of the messages: Statements with a low a priori credibility were more likely to be (mis)attributed to advertising than statements with high a priori credibility. These findings suggest that the mere labeling of untrustworthy sources is of limited use because source information is quickly forgotten and memory-based source attributions are strongly biased by schematic influences.

Guess what? Different source-guessing strategies for old versus new information

The probability-matching account states that learned specific episodic contingencies of item types and source dominate over general schematic expectations in source guessing. However, recent evidence from Bell et al. [(2020). Source attributions for detected new items: Persistent evidence for schematic guessing. Quarterly Journal of Experimental Psychology, 73(9), 1407-1422] suggest that this only applies to source guessing for information that is recognised as belonging to a previously encoded episode. When information was detected as being new, participants persisted in applying schematic knowledge about the sources' profession. This dissociation in source guessing for detected-old and detected-new information may have been fostered by the specific source-monitoring paradigm by Bell et al. (2020) in which sources were a group of individuals in a certain profession rather than fixed persons from that profession for whom episodic contingencies are more likely to persist also for new information. The aim of the present study was to test whether source guessing for detected-old versus detected-new information also dissociates in a more typical source-monitoring task, the doctor-lawyer paradigm, in which one individual doctor and one lawyer present profession-related information. Despite this change in paradigm, source guessing was based on the item-source contingency only for detected-old information, whereas schematic knowledge persisted for detected-new information. The present study thus adds evidence for persistent schema-based source guessing for new information.