Social Factors in Aesthetics: Social Conformity Pressure and a Sense of Being Watched Affect Aesthetic Judgments

About the Need for a More Adequate Way to Get an Understanding of the Experiencing of Aesthetic Items

We live in times when neuroscientific methods have become standard methods that many researchers can easily use. While this offers excellent opportunities to understand brain activities linked with aesthetic processing, we face the problem of using sophisticated techniques without a proper and valid theoretical foundation of aesthetics. A further problem arises from sophisticated methods often demanding strict constraints in presenting and experiencing aesthetic stimuli. However, when experiencing aesthetic items, contextual factors matter, e.g., social and situational affordances are essential in triggering a true and deep "Kunsterlebnis" (Experience of Art). Additionally, in Art, it is often not the artwork as an object that matters but the close relationship with and the processing of the artwork. However, art is only one facet of the whole aesthetic domain, beside, e.g., design, architecture, everyday aesthetics, dance, literature, music, and opera. In the present paper, I propose a dynamic and holistic aesthetic perspective that includes the respective context, situation, cognitive and affective traits and state of the beholder, ongoing processes of understanding, Zeitgeist, and other cultural factors, which can be applied to different aesthetic domains. When ignoring such temporal and dynamic factors, we will not understand the qualia of aesthetic processing. These considerations might help researchers in the field of aesthetics to better understand the experiencing of aesthetic items of all kinds-if we ignore these factors, we are missing the essence of experiencing aesthetic items, especially artworks. We aim to sensitize and inform readers about these ideas to inspire a deeper understanding of experiencing aesthetic items and the advancement of a theoretical framework addressing the experiencing of aesthetics from different domains.

About the Acceptance of Wearing Face Masks in Times of a Pandemic

Wearing face masks in times of COVID-19 is one of the essential keystones for effectively decreasing the rate of new infections and thus for mitigating the negative consequences for individuals as well as for society. Acceptance of wearing masks is still low in many countries, making it extremely difficult to keep the pandemic at bay. In an experimental study, participants (N = 88) had to assess how strange they felt when wearing a face mask while being exposed to displays of groups of varying numbers of mask wearers. Three different types of face masks were shown: simple homemade masks, FFP2 masks, and loop scarfs. The higher the frequency of people wearing masks in the displayed social group, the less strange the participants felt about themselves, an essential precondition for accepting wearing masks. This effect of a descriptive social norm was particularly effective when people saw others wearing less intrusive masks, here, simple homemade masks.

Contextual and social variables modulate aesthetic appreciation of bodily and abstract art stimuli

Despite the increasing interest in the plasticity of aesthetic appreciation, we know comparatively little about the role of individuals' cultural (e.g. the appreciators' expertise) and of social emotional-cognitive (e.g. the social influence of people perceived as warm or competent) variables in modulating the appreciation process. In two experiments we investigated 1) whether people with different art-expertise are influenced differently by contextual (i.e. stimuli primed as art) and social (i.e. stimuli rated as beautiful by art-critics) information and 2) whether acknowledging the judgment of a person perceived as warm or as competent has a different influence on individuals' aesthetic appreciation of art works. Warmth and competence are two social dimensions of fundamental importance for categorizing others as in-group or out-group (Fiske, Cuddy, Glick, & Xu, 2002). We found that insinuating that the observed works were pieces of art, highly appreciated by art critics, lead expert participants to judge the stimuli as more beautiful in comparison to when the very same stimuli were not preceded by any manipulation. Moreover, we found that both art-experts and non-experts rated the stimuli as more beautiful when they believed it to be highly appreciated by people perceived as warm vs people perceived as competent. These results provide novel information on the plasticity of aesthetics and pave the way to understanding how tastes and preferences in the domain of aesthetics can be influenced.