An improved advertising CTR prediction approach based on the fuzzy deep neural network

Deep Neuro-Fuzzy System application trends, challenges, and future perspectives: a systematic survey

Deep neural networks (DNN) have remarkably progressed in applications involving large and complex datasets but have been criticized as a black-box. This downside has recently become a motivation for the research community to pursue the ideas of hybrid approaches, resulting in novel hybrid systems classified as deep neuro-fuzzy systems (DNFS). Studies regarding the implementation of DNFS have rapidly increased in the domains of computing, healthcare, transportation, and finance with high interpretability and reasonable accuracy. However, relatively few survey studies have been found in the literature to provide a comprehensive insight into this domain. Therefore, this study aims to perform a systematic review to evaluate the current progress, trends, arising issues, research gaps, challenges, and future scope related to DNFS studies. A study mapping process was prepared to guide a systematic search for publications related to DNFS published between 2015 and 2020 using five established scientific directories. As a result, a total of 105 studies were identified and critically analyzed to address research questions with the objectives: (i) to understand the concept of DNFS; (ii) to find out DNFS optimization methods; (iii) to visualize the intensity of work carried out in DNFS domain; and (iv) to highlight DNFS application subjects and domains. We believe that this study provides up-to-date guidance for future research in the DNFS domain, allowing for more effective advancement in techniques and processes. The analysis made in this review proves that DNFS-based research is actively growing with a substantial implementation and application scope in the future.

Analysis of Sports Injury Estimation Model Based on Mutation Fuzzy Neural Network

In recent years, with the gradual development of sports, the competition between athletes is becoming more and more fierce. The long training time and heavy body load of athletes lead to the increase of the incidence of sports injury, and the evaluation and analysis of athletes' sports injury need a lot of manpower and material resources. In order to improve the calculation efficiency of sports injury estimation results and save the cost of estimation and analysis, we propose a sports injury estimation model based on the algorithm model of mutation fuzzy neural network. The sports injury model constructed in this paper can not only systematically evaluate and analyze the degree of sports injury of athletes, but also improve the accuracy and efficiency; at the same time, it has universality for the evaluation and analysis of the degree of sports injury. The construction of this model provides the theoretical basis of big data algorithm for the prevention of sports injury and the application of mutation fuzzy neural network in the field of sports.

A LSTM-Hawkes hybrid model for posterior click distribution forecast in the advertising network environment

In the field of advertising technology, it is a key task to forecast posterior click distribution since 66% of advertising transactions depend on cost per click model. However, due to the General Data Protection Regulation, machine learning techniques to forecast posterior click distribution based on the sequences of an identified user's actions are restricted in European countries. To overcome this barrier, we introduce a contextual behavior concept for the advertising network environment and propose a new hybrid model, which we call the Long Short Term Memory-Hawkes model by combining a stochastic-based generative model and a machine learning-based predictive model. Also, to meet the computational efficiency for the heavy demand in mobile advertisement market, we define gradient exponential kernel with just three hyper parameters to minimize residuals. We have carefully tested our proposed model with production data and found that the LSTM-Hawkes model reduces the Mean Squared Error by at least 27.1% and up to 83.8% on average in comparison to the existing Hawkes Process based algorithm, Hawkes Intensity Process, as well as 39.77% on average in comparison to Multivariate Linear Regression. We have also found that our proposed model improves the forecast accuracy by about 21.2% on average.