How predictability affects habituation to novelty

Habituation as optimal filtering

Habituation, the reduction of responding to repetitive stimuli, is often conceptualized as a kind of attentional filter, amplifying salient signals at the expense of non-salient signals. No prior account has explicitly formalized filtering principles that can explain the major characteristics of habituation. In this paper, a simple probabilistic model is developed which permits analysis of the optimal filtering problem. This model exhibits the major characteristics of habituation, while also shedding light on other, relatively neglected, characteristics. These results demonstrate that habituation can be understood as a form of optimal filtering.

The consumers' response to product design: a narrative review

This paper reviews the research ideas around consumer response to product design. From the product side, we discuss the most significant design features preferred by average consumers, such as aesthetics and utility. And from the consumer side, we investigate the human factors influencing consumer perceptions. We present the main approaches used to measure the consumer response to product design and summarize the multiple biases that occur during the evaluation. Finally, we present in detail the most commonly used methods to analyze consumer response data and their roles in the design evaluation context. Practitioner Summary: To answer the question: What causes differences in design response? We summarise the research findings related to product design features and human factors. We highlight the biases that can emerge from the measurement approach. And discuss the most common analysis methods used for product design response information.

Free-Energy Model of Emotion Potential: Modeling Arousal Potential as Information Content Induced by Complexity and Novelty

Appropriate levels of arousal potential induce hedonic responses (i.e., emotional valence). However, the relationship between arousal potential and its factors (e.g., novelty, complexity, and uncertainty) have not been formalized. This paper proposes a mathematical model that explains emotional arousal using minimized free energy to represent information content processed in the brain after sensory stimuli are perceived and recognized (i.e., sensory surprisal). This work mathematically demonstrates that sensory surprisal represents the summation of information from novelty and uncertainty, and that the uncertainty converges to perceived complexity with sufficient sampling from a stimulus source. Novelty, uncertainty, and complexity all act as collative properties that form arousal potential. Analysis using a Gaussian generative model shows that the free energy is formed as a quadratic function of prediction errors based on the difference between prior expectation and peak of likelihood. The model predicts two interaction effects on free energy: that between prediction error and prior uncertainty (i.e., prior variance) and that between prediction error and sensory variance. A discussion on the potential of free energy as a mathematical principle is presented to explain emotion initiators. The model provides a general mathematical framework for understanding and predicting the emotions caused by novelty, uncertainty, and complexity. The mathematical model of arousal can help predict acceptable novelty and complexity based on a target population under different uncertainty levels mitigated by prior knowledge and experience.

Habituation effect in social networks as a potential factor silently crushing influence maximisation efforts

Information spreading processes are a key phenomenon observed within real and digital social networks. Network members are often under pressure from incoming information with different sources, such as informative campaigns for increasing awareness, viral marketing, rumours, fake news, or the results of other activities. Messages are often repeated, and such repetition can improve performance in the form of cumulative influence. Repeated messages may also be ignored due to a limited ability to process information. Learning processes are leading to the repeated messages being ignored, as their content has already been absorbed. In such cases, responsiveness decreases with repetition, and the habituation effect can be observed. Here, we analyse spreading processes while considering the habituation effect and performance drop along with an increased number of contacts. The ability to recover when reducing the number of messages is also considered. The results show that even low habituation and a decrease in propagation probability may substantially impact network coverage. This can lead to a significant reduction in the potential for a seed set selected with an influence maximisation method. Apart from the impact of the habituation effect on spreading processes, we show how it can be reduced with the use of the sequential seeding approach. This shows that sequential seeding is less sensitive to the habituation effect than single-stage seeding, and that it can be used to limit the negative impact on users overloaded with incoming messages.